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The Woolmark logo.

Woolmark is a trademark owned by Australian Wool Innovation Limited (AWI).[1] AWI licenses this trademark to be used by affiliated vendors on their products as an assurance that the product conforms to a set of standards laid by the organization.[2] AWI claims that the mark is employed on textile products as an assurance that the product is made of 100% pure new wool.[3] It signifies the brand of wool.[4]

The brand was owned originally by the International Wool Secretariat founded in 1937,[5] which later became the Woolmark Company Private Limited. The trademark came to the ownership of AWI in 2001.