World's Biggest Bookstore
The World's Biggest Bookstore is a bookstore located in Toronto, Ontario, Canada, at 20 Edward St, just north of the Toronto Eaton Centre and the Atrium on Bay. It is owned by Indigo Books and Music. The three storey store covered 64,000 square feet and is noted for its bright lights and over 20 kilometres of bookshelves.
|This section needs additional citations for verification. (June 2012)|
At the time of its opening in 1980, in a converted bowling alley, it was unchallenged in its claim as the biggest bookstore in the world. Although it retains the name today, the Guinness Book of World Records lists a Barnes and Noble outlet in New York City as the world's largest bookstore based on floor space, although Powell's Books of Portland, USA is usually considered the largest based on shelf-space. Nevertheless, World's Biggest Bookstore still claims the title on the basis that it depends on how "biggest" is defined: while Barnes and Noble has more floor space, World's Biggest Bookstore carries more titles.
The World's Biggest Bookstore was was purchased from Coles by Chapters Inc, which itself was formed from the merger of the Coles bookstore chain and SmithBooks. Although it retained its name, its stock, distribution and advertising are closely integrated with the Chapters and Indigo chains. The building is owned by the Cole family and leased by Indigo.
On June 20, 2012, it was reported that the lease on the store's building, set to expire at the end of 2013, would not be renewed by Indigo Books and Music. The World's Biggest Bookstore would therefore close. An Indigo spokesperson clarified that report stating: “Indigo is continuing to discuss the World’s Biggest Bookstore lease with the landlords at this time. We have expressed our intention to not renew the lease as currently proposed, [but] no final agreement has been made between Indigo and the landlord.”
In November 2013 it was announced that the property at 20 Edward Street had been sold to Lifetime Developments and will close permanently in mid-February 2014 and must be vacated by April.
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In the late 1990s, with customers' book shopping habits radically changing after the launch of Chapters and Indigo, the store chose to play up its "no frills" image with an advertising campaign that included the following slogans:
- "We occasionally have soft mood lighting. But then we replaced the burnt out fluorescent tubes."
- "Like other bookstores, we have places to sit. But why aggravate your hemorrhoids?"
- "Books priced so low even people who don't read too good are buying them."
These self-deprecating slogans are in the style of Toronto's landmark bargain store, Honest Ed's.
- "World’s Biggest Bookstore may give way to big-box store". National Post. 21 June 2012.
- 'World's Biggest Bookstore goes up for rent', Yonge Street. June 20, 2012. Retrieved June 20, 2012
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