WorldMark by Wyndham

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WorldMark by Wyndham (formerly Trendwest) is the exclusive developer and marketer of WorldMark, The Club, the world's third-largest vacation ownership program and part of the Wyndham Worldwide Corporation (NYSE: WYN).[1] The original development partner of the Club was Trendwest International (TWI), a subsidiary of Jeld-Wenn Industries, a privately held door and window manufacturer.[2]

Worldmark by Wyndham (WbW), which does not own WorldMark, the Club (WMtC or "the Club"), has a dual role for the Club. First, WbW develops new properties for the Club and sells vacation credits for these properties at a profit.[3] Additionally, WbW manages existing WMtC resort properties, the funds for which come from annual maintenance dues commensurate with the number of vacation credits each WMtC owner's account contains.

WorldMark Timeline[4]

  • 1989: The Club, then known as Club Esprit, is founded by Bill Peare, with TWI as developer.
  • 1991: The Club Espirit name is dropped due to a trademark conflict with a similarly named manufacturer of clothing.
  • 1993: Club Esprit officially renamed WorldMark, The Club.
  • 1998: Trendwest is spun off from Jeld-Wen, and Trendwest filed to become a closely held company recognized by the NYSE. At this time Jeld-Wen owned 80% of TrendWest, with the remaining being owned by TrendWest Management.
  • May 2002: Cendant Corp. acquires Jeld-Wen’s interest in Trendwest.
  • July 2002: By this time all shares in Trendwest had been tendered, and Trendwest became a wholly owned subsidiary of Cendant Corp, and part of the Wyndham WorldWide brand.
  • April 2006: Cendant Corp spins off Wyndham WorldWide as a separate entity.
  • April 2007: Wyndham WorldWide renames Trendwest (TWI) as WorldMark by Wyndham.

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