Worth Avenue

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Worth Avenue facing west at sunset
Worth Avenue looking east

Worth Avenue, currently celebrating its 100th year, is an upscale shopping district in Palm Beach, Florida. Voted one of the top 3 "Most Iconic" streets in America in 2013, the Avenue stretches four blocks from Lake Worth to the Atlantic Ocean. Worth Avenue also includes smaller, architecturally significant "vias" off the main avenue. These pedestrian areas distinguish Worth Avenue from other shopping experiences.[1]

History[edit]

The first steps to become fashionable started with the construction in 1918 of the Everglades Club at the west end of a dirt road.[2] Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue.[2] The first stores were built near the Everglades Club on Via Mizner and Via Parigi, named for Worth Avenue's original developers, architect Addison Mizner and Paris Singer.[1] The area became known for its high-quality merchandise in the 1920s.[1] Recognizing the value of the undeveloped street, the merchants formed the Worth Avenue Association in 1938. This organization maintains guidelines for the appearance, parking, etc. of the stores and the street.[2]

Worth Avenue was lined with coconut palms that succumbed to lethal yellowing blight in the 1970s. Adonidia or "Christmas palms" replaced them, but they were not in proportion to the buildings on the street. The street was renovated in 1983, but major makeover was completed in 2010.[3] The $15.8 million Worth Avenue Improvement Project was conducted during the off-season and lasted two years, with the Town of Palm Beach and City of West Palm Beach responsible for $1.25 million of the cost and $14.77 million from the issuance of public improvement revenue bonds.[4] This major streetscape redesign included planting of 200 mature coconut palms, each from 32 to 40 feet (10 to 12 m) tall, installing tabby concrete sidewalks that are typically used for expensive residences, and building a 25-foot (8 m) clock tower on the beach side.[3]

Retailers[edit]

The avenue's oldest store, Kassatly's, has been in business since 1923.[3] Reflecting the lifestyle of Palm Beach market, the street has approximately 250 high-end shops, boutiques, restaurants, and art galleries, that include Giorgio Armani, Neiman Marcus, Cartier, Louis Vuitton, Tiffany & Co., Tourneau, Hermès, Ralph Lauren, Gucci, Chanel, Vineyard Vines, Brooks Brothers, Hamilton Jewelers, Salvatore Ferragamo, Island Company, Intermix, St. John Boutique (clothing), Valentino, and many more. An open-air mall, 150 Worth (Formerly, The Esplanade), lies at the eastern end of Worth Avenue. 150 Worth offers a variety of upscale shops anchored by department stores Saks Fifth Avenue.

See also[edit]

References[edit]

  1. ^ a b c "Palm Beach Shopping". Palm Beach Daily News. 1 March 2010. Retrieved 10 May 2012. 
  2. ^ a b c "An avenue by any other name ...". Worth Avenue Association. Retrieved 20 May 2012. 
  3. ^ a b c Salisbury, Susan (28 November 2010). "Worth Avenue's $15.8 million makeover wows both merchants and shoppers". Palm Beach Post. Retrieved 20 May 2012. 
  4. ^ "Worth Avenue Improvement Project Project Summary". Town of Palm Beach. 10 May 2010. Retrieved 20 May 2012. 
  • Florida. DK Eyewitness Travel Guides. 2004. p. 115. 

External links[edit]

Coordinates: 26°42′01″N 80°02′20″W / 26.7004°N 80.0388°W / 26.7004; -80.0388