Worth Avenue, sometimes referred to as the Rodeo Drive of Florida, is an upscale shopping district in Palm Beach, Florida, in the United States. The street stretches four blocks from Lake Worth to the Atlantic Ocean. Worth Avenue also includes smaller alleyways known as Vias off the main avenue. These pedestrian areas distinguish Worth Avenue from other shopping experiences.
The first steps to become fashionable started with the construction in 1918 of the Everglades Club at the west end of a dirt road. Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue. The first stores were built near the Everglades Club on Via Mizner and Via Parigi, named for Worth Avenue's original developers, architect Addison Mizner and Paris Singer. The area became known for its high-quality merchandise in the 1920s. Recognizing the value of the undeveloped street, the merchants formed the Worth Avenue Association in 1938. This organization maintains guidelines for the appearance, parking, etc. of the stores and the street.
Worth Avenue was lined with coconut palms that succumbed to lethal yellowing blight in the 1970s. Adonidia or "Christmas palms" replaced them, but they were not in proportion to the buildings on the street. The street was renovated in 1983, but major makeover was completed in 2010. The $15.8 million Worth Avenue Improvement Project was conducted during the off-season and lasted two years, with the Town of Palm Beach and City of West Palm Beach responsible for $1.25 million of the cost and $14.77 million from the issuance of public improvement revenue bonds. This major streetscape redesign included planting of 200 mature coconut palms, each from 32 to 40 feet (10 to 12 m) tall, installing tabby concrete sidewalks that are typically used for expensive residences, and building a 25-foot (8 m) clock tower on the beach side.
The avenue's oldest store, Kassatly's, has been in business since 1923. Reflecting the lifestyle of Palm Beach market, the street has approximately 250 high-end shops, boutiques, restaurants, and art galleries, that include Giorgio Armani, Neiman Marcus, Cartier, Louis Vuitton, Tiffany & Co., Hermès, Polo Ralph Lauren, Gucci, Chanel, Loro Piana, Brooks Brothers, Salvatore Ferragamo, Island Company, Intermix, St. John (clothing), Valentino, Lana Marks, and Lacoste. An open-air mall, 150 Worth (Formerly, The Esplanade), lies at the eastern end of Worth Avenue. 150 Worth offers a variety of upscale shops anchored by department store Saks Fifth Avenue.
- Twitchell, James B. (2002). Living it up: our love affair with luxury. Columbia University Press. pp. 105–106. ISBN 978-0-231-12496-6.
- "Palm Beach Shopping". Palm Beach Daily News. 1 March 2010. Retrieved 10 May 2012.
- "An avenue by any other name ...". Worth Avenue Association. Retrieved 20 May 2012.
- Salisbury, Susan (28 November 2010). "Worth Avenue's $15.8 million makeover wows both merchants and shoppers". Palm Beach Post. Retrieved 20 May 2012.
- "Worth Avenue Improvement Project Project Summary". Town of Palm Beach. 10 May 2010. Retrieved 20 May 2012.
- Florida. DK Eyewitness Travel Guides. 2004. p. 115.
|Wikimedia Commons has media related to Palm Beach, Florida.|
- Worth Avenue Association official web page
- 150 Worth Ave official web page
- Worth Avenue from Google Maps