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Type Subsidiary
Founded 1958
Founder(s) Lester Wunderman
Headquarters New York, NY, USA
Key people Daniel Morel
Chairman of the Board CEO
Parent Young & Rubicam
Website Wunderman.com

Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQWPPGY).


Founder Lester Wunderman is widely considered[citation needed] to be the creator of modern-day Direct Marketing—a term he originated in a 1967 speech at MIT.[citation needed] Along with co-founders Irv, Dell, Ed Ricotta and Harry Kline, they opened Philips, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign, the United States Post Office campaign for "Mr. Zip" and the zip code, and the magazine subscription card.)

A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.[citation needed]

WRK [Wunderman, Ricotta & Kline] was acquired by Young & Rubicam in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.

The agency was briefly renamed Impiric in the late 1990s, before returning to its heritage and rebranding itself as Wunderman 6 months later.


Wunderman is the largest global marketing services network in the world.[1] Their network currently comprises 15 companies and 145 offices across 59 countries. The companies are


Global Clients include AARP, Abbott Laboratories, Burger King, Citibank, Coca Cola, Danone, Dell, Diageo, Ford, Jaguar, Kimberly-Clark, Kraft, Land Rover, Lufthansa, Mazda, Michelin, Microsoft, Natura, Nokia, Sears, T-Mobile, Telefonica, Wyeth, and Xbox.[citation needed]

External links[edit]


  1. ^ Advertising Age, December 31, 2007