Wunderman
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| Type | Public NASDAQ: WPPGY |
|---|---|
| Founded | 1958 |
| Founder(s) | Lester Wunderman |
| Headquarters | New York, NY, USA |
| Key people | Daniel Morel Chairman of the Board CEO |
| Parent | WPP Group |
| Website | Wunderman.com |
Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQ: WPPGY).
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[edit] History
Founder Lester Wunderman is widely considered to be the creator of modern-day direct marketing—a term he originated in a 1967 speech at MIT. He opened Wunderman, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign) and the magazine subscription card.
A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.
WRC was acquired by Young & Rubicam in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.
The agency was briefly renamed Impiric in the late 1990s, before returning to its heritage and rebranding itself as Wunderman 6 months later.
[edit] Today
Wunderman is the largest global marketing services network in the world.[1] Their network currently comprises 15 companies and 145 offices across 59 countries. The companies are
- Actionline, a Latin American customer contact center
- Actis Wunderman, a Russian digital agency
- AGENDA, an Asian company specalizing in interactive advertising
- Burrows Ltd, a UK based design agency.
- all access, a Swiss events company
- aquaonline, a South African online advertising specialist
- Blast Radius, a strategic interactive agency
- Comwerks Interactive, full-service interactive agency
- Designkitchen, online advertising specialist
- facts fiction, an events company
- Futurecom, Swiss-based boutique advertiser
- i-Behaviour, customer and business transaction data
- Kassius French based digital advertising
- KBM Group, database management and analysis
- RTCRM, relationship management
- Tattoo, digital agency in MENA region
- These Days Benelux online advertising
- Wunderman 3, promotion, retail and events agency
- Wunderman Dentsu Tokyo, Japanese-based
- Wunderman PXP, Austrian based Wunderman office
- Wunderman World Health
- ZAAZ, Creative, Web Analytics, SEO (Search Engine Optimization), Website Optimization
- DATACORE Marketing, Direct Marketing, Data Management Solutions, Business Intelligence
[edit] Clients
Global Clients include AARP, Abbott Laboratories, Burger King, Citibank, Coca Cola, Dannon, Dell, Diageo, Ford, Jaguar, Kimberly-Clark, Kraft, Land Rover, Lufthansa, Mazda, Michelin, Microsoft, Natura, Nokia, Sears, T-Mobile, Telefonica, Wyeth, and Xbox.[citation needed]
[edit] Awards and honors
Cannes Lions International Advertising Festival: Direct Grand Prix (multiple)
Advertising Age: Ranked #1 Marketing Services Network worldwide and #4 Digital Agency [1]
