Wunderman

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Wunderman
Type Subsidiary
Founded 1958
Founder(s) Lester Wunderman
Headquarters New York, NY, USA
Key people Daniel Morel
Chairman of the Board CEO
Parent Young & Rubicam
Website Wunderman.com

Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQWPPGY).

History[edit]

Founder Lester Wunderman is widely considered[citation needed] to be the creator of modern-day Direct Marketing—a term he originated in a 1967 speech at MIT.[citation needed] Along with co-founders Irv, Dell, Ed Ricotta and Harry Kline, they opened Philips, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign, the United States Post Office campaign for "Mr. Zip" and the zip code, and the magazine subscription card.)

A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.[citation needed]

WRK [Wunderman, Ricotta & Kline] was acquired by Young & Rubicam in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.

The agency was briefly renamed Impiric in the late 1990s, before returning to its heritage and rebranding itself as Wunderman 6 months later.

Today[edit]

Wunderman is the largest global marketing services network in the world.[1] Their network currently comprises 15 companies and 145 offices across 59 countries. The companies are

Clients[edit]

Global Clients include AARP, Abbott Laboratories, Burger King, Citibank, Coca Cola, Danone, Dell, Diageo, Ford, Jaguar, Kimberly-Clark, Kraft, Land Rover, Lufthansa, Mazda, Michelin, Microsoft, Natura, Nokia, Sears, T-Mobile, Telefonica, Wyeth, and Xbox.[citation needed]

External links[edit]

References[edit]

  1. ^ Advertising Age, December 31, 2007