XHRM-FM

XHRM-FM

City of license	Mexican state of Baja California
Broadcast area	Tijuana/San Diego
Branding	"Magic 92.5"
Slogan	San Diego's Old School
Frequency	92.5 (MHz)
First air date	February 1979
Format	Rhythmic oldies
ERP	100,000 watts
HAAT	200 meters
Class	C1
Callsign meaning	Radio Moderna (original Mexican-based owners)
Owner	Local Media of America (license and transmitter owned by a Mexican company)
Sister stations	XETRA, XHITZ
Webcast	Listen Live
Website	MAGIC 92.5

XHRM-FM (Magic 92.5) is an English language Rhythmic oldies format radio station licensed in the Mexican state of Baja California, broadcasting at 92.5 MHz. It serves the San Diego, California market. The station is one of three programmed and owned by Local Media of America, which acquired the assets of XHRM from Finest City Broadcasting of San Diego in January 2010.

History

92.5 FM debuted in 1979 as San Diego's first Urban contemporary FM station. It would Become "Power 92-5" Playing R&B and Soul music over the course of the decade, in 1990, the station would evolve into a Rhythmic Top 40 format, and Dance Station after being sold by it's original owners to the Kayolyan Family, being one of the first stations in the U.S. to regularly play Freestyle songs as a part of their playlist. The combination of Latin based Freestyle songs along with the station's original mainstream R&B sound was a success and was the station's signature for the remainder of the decade. The Station would be sold yet again to "Radio Modern" Which the Calls XHRM originated.

The station returned to a less progressive, more traditional Urban contemporary style in 1990 due in part to a prospective buy-out. In 1993 the format changed to Modern rock (as "92.5 The Flash"). In 1998 (after XETRA-FM became its sister station) KMCG "Magic 95-7" and its R&B format were moved to the 92.5 frequency and would evolve to a Rhythmic oldies format under program director Rick Thomas. An on-air slogan, "San Diego's Old School", highlighted the oldies aspect of the programming.

Current

On December 1, 2011, XHRM's programming changed again, this time to a Rhythmic AC format with a heavy Rhythmic oldies lean.^{[citation needed]} The station is still being reported in ratings as Rhythmic oldies. This followed Z90.3, Channel 933, and Q96 all tweaking their formats in the Mainstream Top 40/Dance Top 40 direction, away from Contemporary hit music.

XHRM also features a Quiet storm program on weeknights.

External links

• Station's official web site
• XHRM at radio-lcator.com
• Finest City Broadcasting (former owners of XHRM)