Xenocentrism is the preference for the products, styles, or ideas of someone else's culture rather than of one's own. The concept is considered a subjective view of cultural relativism. One example is the romanticization of the noble savage in the 18th-century primitivism movement in European art, philosophy and ethnography.
Xenocentrism has been used in social philosophy to describe a particular ethical disposition. The term is opposed to ethnocentrism, as coined by 19th-century American sociologist William Graham Sumner, which describes the natural tendencies of an individual to place disproportionate worth upon the values and beliefs of one's own culture relative to others.