Xenocentrism is the preference for the products, styles, or ideas of someone else's culture rather than of one's own. The concept is considered a subjective view of cultural relativism. One example is the romanticization of the noble savage in the 18th century primitivism movement in European art, philosophy and ethnography.
Xenocentrism has been used in social philosophy to describe a particular ethical disposition. The term is opposed to ethnocentrism, as coined by 19th century American sociologist William Graham Sumner, which describes the natural tendencies of an individual to place disproportionate worth upon the values and beliefs of one's own culture relative to others.