On January 1, 1907, publisher Oswald Garrison Villard released the first issue of Yachting. A year later he appointed his “schoolmate and lifelong friend”, 37 year old Herbert L. Stone,as the magazine’s second editor. Stone continued as the editor through a series of ownership changes, except for a brief period during World War I when Stone went to war and Wililam Atkin took over.
In 1920 Herbert Stone, Albert Britt and William A. Miles purchased the magazine from Mr. Villard, and sold it to John Clarke Kennedy a few years later. In 1938 Stone and some friends assembled the Yachting Publishing Company, and took on the role of president, publisher, and editor. He served as editor until his retirement in 1952, and remained as publisher and president of the corporation until his death in 1955.