Yahoo!7
| URL | http://yahoo7.com.au/ |
|---|---|
| Commercial? | Yes |
| Type of site | Internet portal |
| Registration | Optional |
| Owner | Seven Network and Yahoo! |
| Launched | February 2006 |
Yahoo!7 is a 50-50 partnership between the Seven West Media Group and Yahoo! Inc. in Australia. The partnership’s assets comprise of Seven Network's TV channel, the magazine publisher Pacific Magazines and Yahoo! Australia & New Zealand's online properties.
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[edit] History
Yahoo!7 was founded in January 2006 to develop a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo! and broadcast corporation Seven Media Group (now Seven West Media). Yahoo!7 replaced Yahoo! Australia and New Zealand which had been in operation since 1997, taking on the majority of Seven Media Group’s online operations in the process. Ryan Stokes, chairman of Seven’s Pacific Magazines division, said in a media release that the Yahoo!7 entity would provide a “leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives”.[1]
In December 2006, Yahoo!7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra.The venture was rebranded as Yahoo! New Zealand in April 2011 after Telecom sold its 50% share back to Yahoo!7.
In recent years, Yahoo!7 has made a series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010[2] and bought over Australian group buying site Spreets for $40m in early 2011.[3] Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition.[4]
[edit] Board of directors
The current board of directors include: Rose Tsou - Yahoo!, SVP North Asia (Chairperson); David Gowdey - Yahoo!, Director of M&A; Darren Gocher - Yahoo!, Vice President of Business Operations; Rohan Lund - Yahoo!7 CEO; Kurt Burnette - Seven Network, Head of Sales; and Ryan Stokes - Seven Network, Director.
[edit] Products and services
Yahoo!7 derives its content from a number of sources including Seven West Media’s flagship media properties Seven Network and Pacific Magazines, and a variety of news and online media sites. The company runs a number of online portals which collate and augment content from these media outlets, including TV content supplementing Seven’s programming and a Lifestyle portal that draws on content from Yahoo!7, Pacific Magazines and Seven amongst others. Yahoo!7 also publishes an increasing volume of online-only content to supplement Seven West Media’s print and broadcast channels, particularly lifestyle journalism and rich media published through the Yahoo!7 Lifestyle portal.
In January 2010 Yahoo!7 launched PLUS7, an online catch-up portal for viewers to stream select TV shows for a limited period of time after airing. The service has been compared to the ABC’s iView which performs a similar function.[5]
In November 2011, Yahoo!7 launched Fango, a free iPhone and iPad app which allows TV viewers to discuss and interact with TV programs being shown on Seven (particularly shows with a large community following, such as Home and Away and Border Security) and other TV shows.[6] By “checking in” to TV shows via the app, users can access extended features such as programmed polls, quizzes and competitions, as well as social media discussions which feed into live programming for events such as the Australian Open.[7] The company has published an increasing number of other smartphone apps and mobile sites, many of which complement Seven West Media’s most popular TV programs such as its news broadcasts[8] and breakfast show Sunrise[9].
Yahoo!7 also hosts a localised version of its Yahoo! search engine as well as other vertical search services such as Yahoo!7 Answers.
[edit] Notes and references
- ^ "Media Release: Yahoo!7 redefines Australian media landscape". Yahoo!7 Press Room. http://au.docs.yahoo.com/info/pr/pr.html?id=57. Retrieved 18 January, 2012.
- ^ "Yahoo!7 acquires OzTips.com". mUmbrella. http://mumbrella.com.au/yahoo7-acquires-oztips-com-28270.
- ^ Chirgwin, Richard (20 January 2011). "Yahoo7 buys Spreets, bubble inflates". The Register. http://www.theregister.co.uk/2011/01/20/yahoo7_spreets/. Retrieved 7 June 2007.
- ^ "Seven West Media: Annual Report". July 2011. pp. 19. http://www.sevenwestmedia.com.au/docs/annual-reports/2011-annual-report.pdf. Retrieved 19 January 2012.
- ^ Knox, David (18 January, 2010). "Seven launches online catch-up, PLUS7". http://www.tvtonight.com.au/2010/01/seven-launches-online-catch-up-plus7.html.
- ^ Dinham, Peter (9 December, 2011). "It takes two to Fango!". iTWire. http://www.itwire.com/it-industry-news/market/51690-it-takes-two-to-fango. Retrieved 25 January, 2012.
- ^ Reeves, Andrew (18 January, 2012). "The New Goal". Zenith Optimedia Blog. http://zo-au.com/the-new-goal-must-tweet-tv-some-thoughts-on-s. Retrieved 25 January, 2012.
- ^ Kirk, T. (29 June 2011). "Seven News launches mobile app". http://www.mediaspy.org/report/2011/06/29/seven-news-launches-mobile-app/. Retrieved 27 January 2012.
- ^ "New Sunrise Mobile App". Yahoo!7. http://au.tv.yahoo.com/sunrise/factsheets/article/-/7929346/new-sunrise-mobile-app-coming-oct-1/. Retrieved 27 January 2012.
[edit] External links
Coordinates: 33°51′21″S 151°12′13″E / 33.855927°S 151.203625°E
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