Yammer

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Yammer, Inc.
Yammer logo.png
Type Subsidiary
Founded September 2008 (2008-09)
Headquarters San Francisco, CA, US
Founder(s) David O. Sacks
Adam Pisoni[1]
Parent Microsoft
Website Yammer.com
Type of site Enterprise collaboration

Yammer, Inc. is a freemium[2] enterprise social networking service that was launched in 2008 and sold to Microsoft in 2012.[3][4]

Yammer is used for private communication within organizations and is an example of enterprise social software. The tool was originally developed as an internal communication system for the genealogy website Geni.[5] Access to a Yammer network is determined by a user's Internet domain so that only individuals with appropriate email addresses may join their respective networks.[2]

History[edit]

David Sacks, one of the co-founders of Yammer
Adam Pisoni, one of the co-founders of Yammer, in 2013.

On September 8, 2008, Yammer was launched at the TechCrunch50 conference after co-founder David Sacks,[3] a former PayPal executive, developed the basic concept of Yammer while working on a startup project after he left PayPal in 2002.[5] In addition to its communication function, Yammer also gives third-party developers the opportunity to create and sell their collaborative applications directly to users of the platform.[6]

By April 2010, Yammer CEO Sacks claimed that Yammer revenue was doubling every quarter, but would not disclose revenue figures for 2009 beyond describing it as "seven figures." Sacks also stated that 70 percent of Fortune 500 companies were using Yammer at that time.[7]

In September 2010, the service was being used by more than three million users and 80,000 companies worldwide, including 80 percent of the Fortune 500.[6] During this period, Yammer 2.0 was launched and the new version was described as a "Facebook for business."[8]

As of June 12, 2012, Yammer has received around US$142 million in funding from venture capital firms such as Charles River Ventures, Founders Fund, Emergence Capital Partners, Goldcrest Investments, and Ron Conway, an angel investor,[9] while the total number of subscribers is close to 8 million.[10]

On June 25, 2012, Microsoft acquired Yammer for US$1.2 billion in cash.[11][12] Following the acquisition, Microsoft announced that the Yammer team would be incorporated into the Microsoft Office division, but would continue to report to Sacks.[13]

On July 24, 2014, Microsoft announced that Yammer development was being moved into the Office 365 development team, and Sacks announced that he was leaving Microsoft and Yammer.[14]

Competitors[edit]

References[edit]

  1. ^ "Yammer Executives". Yammer.com. Retrieved June 29, 2012. 
  2. ^ a b Brad Chacos (7 August 2012). "What the Heck Is Yammer?". PC World. IDG Consumer & SMB. Retrieved 25 June 2013. 
  3. ^ a b Schonfeld, Erick (2008-09-08). "Yammer Launches at TC50: Twitter For Companies". TechCrunch. Palo Alto, California. 
  4. ^ Michael Lietdke (25 June 2012). "Microsoft Buys Yammer For $1.2 Billion". The Huffington Post. Retrieved 25 June 2013. 
  5. ^ a b Liz Welch (November 2011). "The Way I Work: David Sacks, Yammer". Inc.com. Mansueto Ventures LLC. Retrieved 25 June 2013. 
  6. ^ a b Leena Rao (September 28, 2010). "Yammer Debuts A Facebook For The Enterprise". TechCrunch. Palo Alto, California. Retrieved October 15, 2010. 
  7. ^ Arrington, Michael (2010-04-26). "Yammer Doubling Revenue Every Quarter, No Fear Of Salesforce". TechCrunch (Palo Alto, California). Retrieved 2011-01-21. 
  8. ^ Chelsi Nakano (September 30, 2010). "Enterprise 2.0 Roll-up: Yammer Turns Facebook, Mobile Outshines Social Media Tools". CMS Wire. Simpler Media Group, Inc. Retrieved October 15, 2010. 
  9. ^ "Yammer". CrunchBase. CrunchBase. 12 June 2013. Retrieved 25 June 2013. 
  10. ^ LUNDEN, INGRID. "A Year After Microsoft Bought It, Yammer Nears 8M Users, Deeper MSFT Integration… And Klout". TechCrunch. 
  11. ^ Israel, Shel (June 25, 2012). "It's Official: Microsoft Buys Yammer for $1.4 Billion Cash". Forbes. Retrieved June 29, 2012. 
  12. ^ "Yammer: Microsoft's billion-dollar social bid - CSMonitor.com". Retrieved 10 July 2012. 
  13. ^ Colleen Taylor; Ingrid Lundgren (25 June 2012). "With $1.2 Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape". TechCrunch. Aol Tech. Retrieved 25 June 2013. 
  14. ^ Mary Jo Foley (2014-07-24). "Microsoft moves Yammer under Office 365; Co-founder David Sacks is out". ZDNet. Retrieved 2014-07-25. 

External links[edit]