Yellow Cab Pizza Co.
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| Type | Private |
|---|---|
| Industry | Restaurants |
| Founded | 2001 |
| Headquarters | Makati City, Philippines Phone: 632-856-1234 |
| Number of locations | 70+ |
| Key people | Eric Puno (founder) |
| Products | Pizza |
| Employees | 1,500 |
Yellow Cab Pizza Co. is a chain that retails fast food, primarily pizza. Founded in 2001, the chain operates in the Philippines, the United States, Guam, Malaysia and Qatar.
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[edit] About the chain
Because of having "yellow cab" in its name, many thought of the company as a taxi business. But the name is actually a reference to the way it frequently uses the colors black and yellow, a pattern seen on taxi cars.[1] While much of the ingredients to their pizzas come from the Philippines, the cheese is purchased from either Australia or New Zealand.[2] The company's delivery service uses Vespa scooters.
In addition, Yellow Cab operates a sister restaurant called Army Navy Burger Burrito, which specializes in hamburgers and burritos with a military motif. Some branches of Army Navy are designed to resemble a Quonset hut.
[edit] Involvement in motorsports
Yellow Cab Pizza Co. sponsors a team that participates in auto racing. Members of the team include actor Ryan Agoncillo and Alex Perez, who has won three racing titles.[3] The chain's founder, Eric Puno, is a fanatic of racing.[4]
They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.[5]
[edit] Lawsuit
In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later renamed Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and their competitor was forced to pay a total of ₱400K.[6]
[edit] References
- ^ Teri Horsley (January 16, 2009). "Call Yellow Cab for a pizza?". JournalNews. http://www.journal-news.com/l/content/oh/story/entertainment/restaurants/2009/01/16/go011609dining.html?cxtype=rss&cxsvc=7&cxcat=44. Retrieved 2009-08-23.
- ^ Jayme T. Gamil (April 29, 2009). "'Dear Darla' is light and healthy pizza". INQUIRER.net. http://services.inquirer.net/mobile/09/04/30/html_output/xmlhtml/20090429-202199-xml.html. Retrieved 2009-08-23.
- ^ "Team Yellow Cab gets fast and furious". Manila Bulletin. February 26, 2009. http://www.mb.com.ph/node/197212. Retrieved August 25, 2009.
- ^ "TEAM REXYBOI". multiply.com. http://rexyboi.multiply.com/. Retrieved 2009-08-26.
- ^ "Aguilar goes into road racing with Yellow Cab". The Philippine Star. March 30, 2008. http://www.philstar.com/Article.aspx?articleId=52920. Retrieved 2009-08-26.
- ^ "Yellow Cab pizza wins suit vs Green Cab". ABS-CBN News Online Beta. October 9, 2008. http://www.abs-cbnnews.com/business/10/09/08/yellow-cab-pizza-wins-trademark-suit-vs-green-cab. Retrieved August 23, 3009.
[edit] External links
- Official site
- Army Navy Burger Burrito - Yellow Cab's sister company
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