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In 1998, Yigal Azrouël launched his first collection in New York. The following year, he began his participation with 7th on 6th/NY Fashion Week. In August 2000, he opened a full service showroom and production facility in the New York Garment District, a which produces 90% of his products.
In February 2003, he opened his first freestanding boutique, designed by Dror Benshetrit, in Manhattan's Meatpacking District on West 14th Street, His boutique was among the first of the neighborhood's retail ventures. The aesthetic and architecture of his boutique have been featured in many publications,[which?] and his boutique has been the location for two of Azrouël's Spring fashion shows.
In June 2006, his collection was picked up by Milan's Studio Zeta and wholesale international distribution increased.
In 2009, at New York's Fashion Week 2009, Yigal Azrouel fired his front-of-house publicist, People Revo-lution's Kelly Cutrone, for allowing sex columnist Ashley Alexandra Dupre to sit in the front row at his show instead of turning her away from the show.
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