Yoann Lemoine

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Yoann Lemoine
Yoann Lemoine performing live in 2012
Background information
Birth name Yoann Lemoine
Born (1983-03-16) 16 March 1983 (age 31)
Origin Lyon, France
Genres Baroque pop, neofolk, experimental
Occupations Music video director, graphic designer, singer-songwriter
Instruments Vocals
Years active 2006–present
Labels Green United Music
Associated acts Woodkid
Website www.yoannlemoine.com/woodkid/

Yoann Lemoine (born 16 March 1983) is a French[1] music video director, graphic designer and singer-songwriter.[2] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's single "Back to December", Lana Del Rey's "Born to Die" and Mystery Jets' "Dreaming of Another World".[2]

Lemoine is also a neofolk musician, going by the stage name Woodkid.[3] On March 28, 2011, Woodkid released his first EP Iron EP, and on March 18, 2013, he released his first album titled The Golden Age, which is an autobiographical record.[4]

Life and career[edit]

Yoann Lemoine was born in Lyon. His mother is of Polish Jewish origin.[5] He studied illustration and animation at the Emile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[6][7]

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[8]

Lemoine's films are produced by Iconoclast.[9]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles [10] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna [11]

As Woodkid[edit]

Woodkid performing at the Kaufleuten in Zurich, 2013

One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a banjo during a video shoot he was directing.[12]

Woodkid released the Iron EP on March 28, 2011. For the music video for the single "Iron" (composed by Yoann Lemoine with arrangements by Gustave Rudman), he collaborated with English model Agyness Deyn.[13] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[14] and the film Hitchcock, as well as the TV series Teen Wolf.

On October 6, 2011 during a live performance in Brussels he performed a cover of the Katy Perry song Teenage Dream [15] (whose official video he directed).

On October 15, 2011 he sang on stage with Lana Del Rey in New York City.[16][17] He co-created the video for her song "Born To Die".[18]

He performed at London Jazz Festival on 15 November 2012.[12]

The French couture brand Dior Homme's Fall-Winter 2013 collection "A Soldier on My Own" is inspired by Woodkid's "Iron", and is named after the lyrics of the song. The song is used as soundtrack of the show.[19]

Woodkid and Philip Glass after their conference about New York Minimalism at the Opera de Saint Etienne in 2014

On December 15, 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age.[20] It was released on March 18, 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on December 14, 2012[21] and released the album's corresponding tracklisting one week later on December 21 on his official Facebook page.[22]

"Run Boy Run" was directed by Lemoine himself[23] and was used in several O2 and Science Channel adverts (those voiced by Sean Bean). [24] [25] It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.[26]

The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards.The song was also used in the trailer for the upcoming game Dying Light.

During his Golden Age tour, Woodkid performs at the London Brixton Academy with the BBC Orchestra in November 2013,[27] and is invited by the Montreux Jazz Festival to perform for the second time with the Sifonietta de Lausanne at the Stravinsky Auditorium.[28]

In January 2014, Lemoine / Woodkid is invited to give a performance and talk about the New York Minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint Etienne.[29]

In February 2014, Woodkid receives the award for best stage performer at the french equivalent of the Grammy Awards, 'Les Victoires de la Musique'.[30]

On the French TV show 'Le Grand Journal' Kanye West announces that he would love to work on a feature film project with Woodkid. [31]

In 2014, Woodkid / Lemoine works as creative director for Pharrell Williams' 24 hours of Happy music video concept, seen more than 100 million times on Youtube.[32][33] He also creative directs the video campaign for John Legend's album Love in the future, produced by Kanye West, including videos for 'Who do we think we are', directed by Paul Gore[34] and 'Made to Love' directed by Daniel Sannwald.[35]

Woodkid is commissioned to design the poster of the 48th edition Montreux Jazz Festival, previously designed by artists such as Keith Haring or David Bowie. The poster for the 48th edition of the Montreux Jazz Festival transcends time and space. This monochromatic masterpiece was designed and crafted by Yoann Lemoine, better known on stage and records as Woodkid. He based his work on a 3-dimensional scan of one of jazz’s most emblematic instruments and then took advantage of the complex shape, with its intriguing imperfections and hollows. This entirely digital process, sculptural in nature, resulted in the Festival’s first ever 3D poster. The mineral feel of Woodkid’s artwork evokes the unique landscape of the Montreux region [36]



as Woodkid
Title Album details Peak chart positions Certifications


The Golden Age 2 13 34 6 8 23 4 38 133


as Woodkid
Year Album Charts
2011 Iron (EP) 110
2012 Run Boy Run - Remixes (EP) 31


as Woodkid
Year Single Charts Album



2011 "Iron" 34  – 17  –  – 94 The Golden Age
2012 "Run Boy Run" 52  – 43 11 60 44
2013 "I Love You" 22 21 28 61  –  –
"The Golden Age" 131  –  –  –  –  –

*Did not appear in the official Belgian Ultratop 50 charts, but rather in the bubbling under Ultratip charts.

Music videos[edit]

Year Artist Song
2011 Woodkid[43] "Iron"[13]
2012 Woodkid "Run Boy Run"
2013 Woodkid "I Love You"

Videography as director[edit]

Year Artist(s) Song
2008 Yelle "Ce Jeu"[44]
2009 Nolwenn Leroy "Faut-il, faut-il pas ?"[45]
2009 Moby "Mistake"
2010 Katy Perry "Teenage Dream"[46]
2011 Taylor Swift "Back to December"[47]
2011 The Shoes[48] "Wastin Time"[49]
2011 Lana Del Rey "Born to Die"[50]
2012 Drake, Rihanna "Take Care"[51]
2012 Lana Del Rey "Blue Jeans"
2013 John Legend "Made To Love"


  • 2009: Cannes Lions Advertising Festival – ‘Tiji’ – Silver – Best Film[52]
  • 2010: Eurobest European Advertising Festival – ‘Aides Graffiti’ – Bronze – Best Film[53]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Bronze (2) – Cyber[54]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Gold (2) – Best Film – Viral[54]
  • 2012: UK Music Video Awards – "Born to Die" – Best Pop – International. The video he produced for "Blue Jeans" was also a nominee for the same award.[55]


  1. ^ "Young French Director". wired.co.uk. June 8, 2011. Retrieved June 8, 2011. 
  2. ^ a b "Official Website About". June 8, 2011. Retrieved June 8, 2011. 
  3. ^ "Official Youtube Page, About Me". Retrieved 2011-06-10. 
  4. ^ Fleischer, Norman. "Interview: Woodkid – "I may call myself an entertainer"". NBHAP. Retrieved 25 June 2013. 
  5. ^ http://www.rfimusique.com/actu-musique/pop/album/20130318-woodkid-golden-age%20
  6. ^ http://web.mac.com/theblackfrog/Dynamografika/YOANNmain.html
  7. ^ "WOODKID live in Paris [video] | Grateful Grapefruit ©". Gratefulgrapefruit.com. Retrieved 2013-03-29. 
  8. ^ "Official Website Awards". June 8, 2011. Retrieved June 8, 2011. 
  9. ^ "ICONOCLAST Website". 
  10. ^ "MVPA Award winners on VideoStatic". 
  11. ^ "MTV VMAs 2012 Nominees". 
  12. ^ a b "Woodkid". Retrieved January 24, 2013. 
  13. ^ a b "Work with Agyness Deyn". Vogue. June 8, 2011. Retrieved June 8, 2011. 
  14. ^ "Assassin's Creed: Revelations - Official E3 Trailer". www.youtube.com. Retrieved 24 January 2013. 
  15. ^ http://www.youtube.com/watch?v=oJCGyPUh87E
  16. ^ Woodkid and Lana Del Rey performing "Iron" in NYC (Highline Ballroom) on October 15, 2011. YouTube (2011-10-15). Retrieved on 2012-01-22.
  17. ^ "Lana Del Rey signs with Interscope". October 28, 2011. Retrieved November 6, 2011. 
  18. ^ Lana Del Rey – Born To Die. YouTube (2011-12-14). Retrieved on 2012-01-22.
  19. ^ "Woodkid For Dior". 
  20. ^ The Golden Age :.... Facebook. Retrieved on 2012-01-22.
  21. ^ "WOODKID - The Golden Age - March 18, 2013". YouTube. 2012-12-14. Retrieved 2013-03-29. 
  22. ^ "Timeline Photos". Facebook. Retrieved 2013-03-29. 
  23. ^ "Woodkid Run Boy Run". http://theinspirationroom.com. Retrieved 28 January 2013. 
  24. ^ "Woodkid - Run Boy Run (Official HD Video)". Retrieved 24 January 2013. 
  25. ^ "Science Channel Commercial". Commercial Tunage. Retrieved 26 November 2013. 
  26. ^ Duong, Christine (26 December 2013). "Trailer: “The Musketeers” Comes to BBC One on Jan. 2014". popinsomniacs.com. Retrieved 3 April 2014. 
  27. ^ "Woodkid at Brixton Academy". 
  28. ^ "Woodkid at Montreux Jazz Festival". 
  29. ^ "Table Ronde en présence de Philip Glass et Woodkid". 
  30. ^ "Woodkid récompensé aux Victoires de la Musique". 
  31. ^ "Kanye West on Woodkid on Le Grand Journal". 
  32. ^ "24 hours of Happy credits". 
  33. ^ "Pharrell Williams 'Happy' by We Are From LA & Yoann Lemoine". promonews.tv. 27th November 2013. Retrieved 8 March 2014. 
  34. ^ "2John Legend - Who do we think we are Credits on Youtube". 
  35. ^ "Yoann Lemoine for Made to Love on MY BAND MARKET". 
  36. ^ "Montreux Jazz Festival Official Website". 
  37. ^ a b c Steffen Hung. "Woodkid page". LesCharts.com. Retrieved 2013-03-29. 
  38. ^ Steffen Hung. "Woodkid page". austriancharts.at. Retrieved 2013-03-29. 
  39. ^ a b Steffen Hung. "Woodkid page". ultratop.be/nl/. Retrieved 2013-05-07. 
  40. ^ a b Steffen Hung. "Woodkid page". ultratop.be/fr/. Retrieved 2013-05-07. 
  41. ^ Steffen Hung. "Woodkid page". hitparade.ch. Retrieved 2013-05-07. 
  42. ^ "Woodkid". chartarchive.org. Retrieved 29 January 2013. 
  43. ^ Woodkid | Gratis muziek, tourneedata, foto's, video's. Myspace.com. Retrieved on 2012-01-22.
  44. ^ "Interview with Yelle". Aural States. June 8, 2011. Retrieved June 8, 2011. 
  45. ^ "Interview with Nolwenn Leroy". elle.fr (in French). Retrieved November 6, 2013. 
  46. ^ "Katy Perry Talks 'Gorgeous' Video For 'Teenage Dream'". MTv. June 8, 2011. Retrieved June 8, 2011. 
  47. ^ "Taylor Swift Breaks A Heart In Her 'Back To December' Video". MTv. June 8, 2011. Retrieved June 8, 2011. 
  48. ^ THE SHOES | Gratis muziek, tourneedata, foto's, video's. Myspace.com (2011-12-08). Retrieved on 2012-01-22.
  49. ^ The Shoes – Wastin Time On Vimeo. Vimeo.com. Retrieved on 2012-01-22.
  50. ^ Volledige naam. "Twitter". Twitter. Retrieved 2013-03-29. 
  51. ^ JJ lyfe. "Music Video News: IN PRODUCTION: Drake f/ Rihanna - Yoann Lemoine, dir". Video Static. Retrieved 2013-03-29. 
  52. ^ "Cannes Lions Advertising Festival Award List". DDB Paris. June 8, 2011. Retrieved June 8, 2011. 
  53. ^ [1][dead link]
  54. ^ a b "Awards won by Aides Graffiti". Aides. June 8, 2011. Retrieved June 8, 2011. 
  55. ^ 2012 UK MVA Nominations. ukmva.com. Retrieved October 8, 2012

External links[edit]