Yoann Lemoine

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Yoann Lemoine
(Woodkid)
Woodkid.png
Yoann Lemoine performing live in 2012
Background information
Birth name Yoann Lemoine
Born (1983-03-16) 16 March 1983 (age 31)
Origin Lyon, France
Genres Baroque pop, neofolk, experimental
Occupations Music video director, graphic designer, singer-songwriter
Instruments Vocals
Years active 2006–present
Labels Green United Music
Associated acts Woodkid

Yoann Lemoine (born 16 March 1983) is a French[1] music video director, graphic designer and singer-songwriter.[2] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's single "Back to December", Lana Del Rey's "Born to Die" and Mystery Jets' "Dreaming of Another World".[2]

Lemoine is also a neofolk musician, going by the stage name Woodkid.[3] On March 28, 2011, Woodkid released his first EP Iron EP, and on March 18, 2013, he released his first album titled The Golden Age, which is an autobiographical record.[4]

Life and career[edit]

Yoann Lemoine was born in Lyon to a mother of Polish Jewish origin.[5] He studied illustration and animation at the Emile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[6][7]

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[8]

Lemoine's films are produced by Iconoclast.[9]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles [10] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna [11]

In 2014 he produced the group Italian S&P (Salt&Pepper).

As Woodkid[edit]

Woodkid performing at the Kaufleuten in Zurich, 2013

One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a banjo during a video shoot he was directing.[12]

Woodkid released the Iron EP on March 28, 2011. For the music video for the single "Iron" (composed by Yoann Lemoine with arrangements by Gustave Rudman), he collaborated with English model Agyness Deyn.[13] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[14] and the film Hitchcock, as well as the TV series Teen Wolf.

On October 6, 2011 during a live performance in Brussels he performed a cover of the Katy Perry song "Teenage Dream" [15] (whose official video he directed).

On October 15, 2011 he sang on stage with Lana Del Rey in New York City.[16][17] He co-created the video for her song "Born to Die".[18]

He performed at the London Jazz Festival on 15 November 2012.[12]

The French couture brand Dior Homme's fall-winter 2013 collection, "A Soldier on My Own," was inspired by Woodkid's "Iron", and is named after a phrase in the lyrics. The song was used as the soundtrack of the show.[19]

Woodkid and Philip Glass after their conference about New York Minimalism at the Opera de Saint Etienne in 2014

On December 15, 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age.[20] It was released on March 18, 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on December 14, 2012[21] and released the album's corresponding tracklisting one week later on December 21 on his official Facebook page.[22]

"Run Boy Run" was directed by Lemoine himself[23] and was used in several O2 and Science Channel adverts (those voiced by Sean Bean).[24] [25] It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.[26]

The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards. The song was also used in the trailer for the upcoming game Dying Light.

During his Golden Age tour, Woodkid performed at the London Brixton Academy with the BBC Orchestra in November 2013,[27] and was invited by the Montreux Jazz Festival to perform for the second time with the Sinfonietta de Lausanne at the Stravinsky Auditorium.[28]

In January 2014, Lemoine / Woodkid was invited to give a performance and talk about the New York minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint Etienne.[29]

In February 2014, Woodkid received the award for best stage performer at the French equivalent of the Grammy Awards, Les Victoires de la Musique.[30]

In 2014, Woodkid / Lemoine worked as creative director for Pharrell Williams' 24 Hours of Happy music video concept, seen more than 100 million times on YouTube.[31][32]

He also served as creative director of the video campaign for John Legend's album Love in the Future, produced by Kanye West, including videos for "Who Do We Think We Are", directed by Paul Gore[33] and Made to Love, directed by Daniel Sannwald.[34]

In April 2014, Woodkid performed at Coachella.[35]

In August 2014, Woodkid performed at the FM4 Frequency Festival in Austria.

He also directed Pharrell Williams's Coachella show, featuring Jay Z, Gwen Stefani, Usher, Pusha T, Busta Rhymes, and Puff Daddy.[36]

Discography[edit]

Albums[edit]

as Woodkid
Title Album details Peak chart positions Certifications
FRA
[37]
AUT
[38]
BEL
(Vl)

[39]
BEL
(Wa)

[40]
GER
[41]
NLD
[42]
SWI
[43]
UK
[44]
US
[45]
The Golden Age
  • Released: 18 March 2013
  • Label: Green United Music
  • Format: CD, digital download, Double LP
2 13 34 6 8 23 4 38 133

EPs[edit]

as Woodkid
Title Album details Peak chart positions Certifications
FRA
[37]
Iron (EP)
  • Released: 28 March 2011
  • Label: Green United / Island Universal
  • Format: CD, digital download, LP
110
Run Boy Run - Remixes (EP)
  • Released: 21 May 2012
  • Label: Green United / Island Universal
  • Format: CD, digital download, LP
31

Singles[edit]

as Woodkid
Title Year Peak chart positions Certifications Album
FRA
[37]
AUT
[38]
BEL
(Vl)

[39]
BEL
(Wa)

[40]
GER
[41]
SWI
[43]
UK
[44]
"Iron" 2011 29 21 94 The Golden Age
"Run Boy Run" 2012 52 39 105 93 11 60 44
"I Love You" 2013 22 67 78 61
"The Golden Age" 131

Music videos[edit]

Year Artist Song
2011 Woodkid[49] "Iron"[13]
2012 Woodkid "Run Boy Run"
2013 Woodkid "I Love You"
2014 Woodkid "The Golden Age"

Videography as director[edit]

Year Artist(s) Song
2008 Yelle "Ce Jeu"[50]
2009 Nolwenn Leroy "Faut-il, faut-il pas ?"[51]
2009 Moby "Mistake"
2010 Katy Perry "Teenage Dream"[52]
2011 Taylor Swift "Back to December"[53]
2011 The Shoes[54] "Wastin Time"[55]
2011 Lana Del Rey "Born to Die"[56]
2012 Drake, Rihanna "Take Care"[57]
2012 Lana Del Rey "Blue Jeans"
2013 John Legend "Made To Love"

Awards[edit]

  • 2009: Cannes Lions Advertising Festival – ‘Tiji’ – Silver – Best Film[58]
  • 2010: Eurobest European Advertising Festival – ‘Aides Graffiti’ – Bronze – Best Film[59]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Bronze (2) – Cyber[60]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Gold (2) – Best Film – Viral[60]
  • 2012: UK Music Video Awards – "Born to Die" – Best Pop – International. The video he produced for "Blue Jeans" was also a nominee for the same award.[61]

References[edit]

  1. ^ "Young French Director". wired.co.uk. June 8, 2011. Retrieved June 8, 2011. 
  2. ^ a b "Official Website About". June 8, 2011. Retrieved June 8, 2011. 
  3. ^ "Official Youtube Page, About Me". Retrieved 2011-06-10. 
  4. ^ Fleischer, Norman. "Interview: Woodkid – "I may call myself an entertainer"". NBHAP. Retrieved 25 June 2013. 
  5. ^ "Woodkid fait feu de tout bois". Rfimusique.com. 2013-03-18. Retrieved 2014-08-10. 
  6. ^ [1][dead link]
  7. ^ "WOODKID live in Paris [video] | Grateful Grapefruit ©". Gratefulgrapefruit.com. Retrieved 2013-03-29. 
  8. ^ "Official Website Awards". June 8, 2011. Retrieved June 8, 2011. 
  9. ^ "ICONOCLAST Website". 
  10. ^ "MVPA Award winners on VideoStatic". 
  11. ^ "MTV VMAs 2012 Nominees". 
  12. ^ a b "Woodkid". Retrieved January 24, 2013. 
  13. ^ a b "Work with Agyness Deyn". Vogue. June 8, 2011. Retrieved June 8, 2011. 
  14. ^ "Assassin's Creed: Revelations - Official E3 Trailer". www.youtube.com. Retrieved 24 January 2013. 
  15. ^ "Woodkid - Teenage Dream". YouTube. Retrieved 2014-08-10. 
  16. ^ Woodkid and Lana Del Rey performing "Iron" in NYC (Highline Ballroom) on October 15, 2011. YouTube (2011-10-15). Retrieved on 2012-01-22.
  17. ^ "Lana Del Rey signs with Interscope". October 28, 2011. Retrieved November 6, 2011. 
  18. ^ Lana Del Rey – Born To Die. YouTube (2011-12-14). Retrieved on 2012-01-22.
  19. ^ "Woodkid For Dior". 
  20. ^ The Golden Age :.... Facebook. Retrieved on 2012-01-22.
  21. ^ "WOODKID - The Golden Age - March 18, 2013". YouTube. 2012-12-14. Retrieved 2013-03-29. 
  22. ^ "Timeline Photos". Facebook. Retrieved 2013-03-29. 
  23. ^ "Woodkid Run Boy Run". http://theinspirationroom.com. Retrieved 28 January 2013. 
  24. ^ "Woodkid - Run Boy Run (Official HD Video)". Retrieved 24 January 2013. 
  25. ^ "Science Channel Commercial". Commercial Tunage. Retrieved 26 November 2013. 
  26. ^ Duong, Christine (26 December 2013). "Trailer: "The Musketeers" Comes to BBC One on Jan. 2014". popinsomniacs.com. Retrieved 3 April 2014. 
  27. ^ "Woodkid at Brixton Academy". 
  28. ^ "Woodkid at Montreux Jazz Festival". 
  29. ^ "Table Ronde en présence de Philip Glass et Woodkid". 
  30. ^ "Woodkid récompensé aux Victoires de la Musique". 
  31. ^ "24 hours of Happy credits". 
  32. ^ "Pharrell Williams 'Happy' by We Are From LA & Yoann Lemoine". promonews.tv. 27 November 2013. Retrieved 8 March 2014. 
  33. ^ "2John Legend - Who do we think we are Credits on Youtube". 
  34. ^ "Yoann Lemoine for Made to Love on MY BAND MARKET". 
  35. ^ "Coachella Weekend 2 on Revolt.tv". 
  36. ^ "Coachella 2014 - Les Inrocks". 
  37. ^ a b c Steffen Hung. "Woodkid page". LesCharts.com. Retrieved 2013-03-29. 
  38. ^ a b Steffen Hung. "Woodkid page". austriancharts.at. Retrieved 2013-03-29. 
  39. ^ a b Steffen Hung. "Woodkid page". ultratop.be/nl/. Retrieved 2013-05-07. 
  40. ^ a b Steffen Hung. "Woodkid page". ultratop.be/fr/. Retrieved 2013-05-07. 
  41. ^ a b [2]
  42. ^ "Discografie Woodkid" (in Dutch). dutchcharts.nl. Retrieved 2014-09-03. 
  43. ^ a b Steffen Hung. "Woodkid page". hitparade.ch. Retrieved 2013-05-07. 
  44. ^ a b Peak chart positions for albums in the United Kingdom:
  45. ^ http://www.billboard.com/artist/431518/woodkid/chart
  46. ^ "Palmarès 2013 des certifications UPFI". UPFI. Retrieved 12 August 2014. 
  47. ^ "The Official Swiss Charts and Music Community: Woodkid". swisscharts.com. Hung Medien. Retrieved September 3, 2014. 
  48. ^ "Gold/Platin–Datenbank (Woodkid)" (in German). Bundesverband Musikindustrie. Retrieved September 6, 2014. 
  49. ^ Woodkid | Gratis muziek, tourneedata, foto's, video's. Myspace.com. Retrieved on 2012-01-22.
  50. ^ "Interview with Yelle". Aural States. June 8, 2011. Retrieved June 8, 2011. 
  51. ^ "Interview with Nolwenn Leroy". elle.fr (in French). Retrieved November 6, 2013. 
  52. ^ "Katy Perry Talks 'Gorgeous' Video For 'Teenage Dream'". MTv. June 8, 2011. Retrieved June 8, 2011. 
  53. ^ "Taylor Swift Breaks A Heart In Her 'Back To December' Video". MTv. June 8, 2011. Retrieved June 8, 2011. 
  54. ^ THE SHOES | Gratis muziek, tourneedata, foto's, video's. Myspace.com (2011-12-08). Retrieved on 2012-01-22.
  55. ^ The Shoes – Wastin Time On Vimeo. Vimeo.com. Retrieved on 2012-01-22.
  56. ^ Volledige naam. "Twitter". Twitter. Retrieved 2013-03-29. 
  57. ^ JJ lyfe. "Music Video News: IN PRODUCTION: Drake f/ Rihanna - Yoann Lemoine, dir". Video Static. Retrieved 2013-03-29. 
  58. ^ "Cannes Lions Advertising Festival Award List". DDB Paris. June 8, 2011. Retrieved June 8, 2011. 
  59. ^ [3][dead link]
  60. ^ a b "Awards won by Aides Graffiti". Aides. June 8, 2011. Retrieved June 8, 2011. 
  61. ^ 2012 UK MVA Nominations. ukmva.com. Retrieved October 8, 2012

External links[edit]