Yocco's Hot Dogs

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Type Private
Industry Restaurant
Founded Allentown, Pennsylvania, United States (1922 (1922))
Founders Theodore Iacocca
Headquarters Emmaus, Pennsylvania, United States
Number of locations 6 stores (2010)
Area served Allentown, Pennsylvania
Products Hot Dogs, Cheesesteaks, other
Employees 20-49
Website http://www.yoccos.com

Yocco's Hot Dogs is a regionally-famous hot dog and cheesesteak establishment with six restaurants, each located in the Lehigh Valley region of Pennsylvania, in the United States. Yocco's was founded in 1922 by Theodore Iacocca, uncle of Lee Iacocca. Its corporate headquarters is located in Emmaus, Pennsylvania.

History and locations[edit]

Yocco's in Fogelsville.

Yocco's was originally established in 1922 at its current center city Allentown location at 625 Liberty Street. Its original name was the Liberty Grill. Beginning in the 1970s, five additional Yocco's restaurants were opened. The first was opened at 2128 Hamilton Street. Yocco's serves hot dogs, cheesesteaks, French fries and pierogies.

Yocco's is currently run by Gary Iacocca, the third generation owner. The company's corporate headquarters is located in Emmaus.

The name Yocco's was derived from the name "Iacocca," after the family who owns the establishment. However, because the Pennsylvania Dutch could not pronounce Iacocca (an Italian name) and said Yocco instead, the name was changed to reflect their pronunciation.[1]

Zippy the Pinhead[edit]

Yocco's in Trexlertown.

Yocco's has made several appearances in "Zippy the Pinhead," a nationally syndicated comic strip.[1]

See also[edit]


  1. ^ a b Sheehan, Daniel Patrick. "Simple fare has made Yocco’s a top dog". The Morning Call. Retrieved 2007-05-06. 
  • Where Have All The Leaders Gone. By Lee Iacocca.

External links[edit]

Coordinates: 40°32′19″N 75°29′01″W / 40.538669°N 75.48356°W / 40.538669; -75.48356