Yocco's Hot Dogs

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Type Private
Industry Restaurant
Founded Allentown, Pennsylvania, United States (1922 (1922))
Founder(s) Theodore Iacocca
Headquarters Emmaus, Pennsylvania, United States
Number of locations 6 stores (2010)
Area served Allentown, Pennsylvania
Products Hot Dogs, Cheesesteaks, other
Revenue Increase $500,000 USD
Employees 20-49
Website http://www.yoccos.com

Yocco's Hot Dogs is a regionally-famous hot dog and cheesesteak establishment with six restaurants, each located in the Lehigh Valley region of Pennsylvania, in the United States. Yocco's was founded in 1922 by Theodore Iacocca, uncle of Lee Iacocca. Its corporate headquarters is located in Emmaus, Pennsylvania.

History and locations[edit]

Yocco's in Fogelsville.

Yocco's was originally established in 1922 at its current center city Allentown location at 625 Liberty Street. Its original name was the Liberty Grill. Beginning in the 1970s, five additional Yocco's restaurants were opened. The first, known as Yocco's West, was opened at 2128 Hamilton Street. The Second, known as "South", was opened in Emmaus, at Pennsylvania Route 29 and Buckeye Road. The third location was opened in Fogelsville, on Route 100. In 2002, a location was opened further west along Hamilton Street at Route 222 in Trexlertown. The most recent location is on Catasauqua Road in Allentown, near Lehigh Valley International Airport in the Valley Plaza shopping center. Yocco's is known for many of their famous fast food favorites, such as hot dogs, cheese steak sandwiches, French fries, and perogies.

Yocco's is currently run by Gary Iacocca, the third generation owner. The fourth generation is now active as well. The company's corporate headquarters is located in Emmaus.

The name Yocco's was derived from the name "Iacocca," after the family who owns the establishment. However, because the Pennsylvania Dutch could not pronounce Iacocca (an Italian name) and said Yocco instead, the name was changed to reflect their pronunciation.[1]

Zippy the Pinhead[edit]

Yocco's in Trexlertown.

Yocco's has made several appearances in "Zippy the Pinhead," a nationally syndicated comic strip.[1]

See also[edit]


  1. ^ a b Sheehan, Daniel Patrick. "Simple fare has made Yocco’s a top dog". The Morning Call. Retrieved 2007-05-06. 
  • Where Have All The Leaders Gone. By Lee Iacocca.

External links[edit]

Coordinates: 40°32′19″N 75°29′01″W / 40.538669°N 75.48356°W / 40.538669; -75.48356