Yodle

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Not to be confused with Yodel.
Yodle
Founded March 2005 (2005-03)
Founder Nathaniel Stevens[1]
Ben Rubinstein (co-founder)
John Berkowitz (co-founder)[2][3]
Kartik Hosanagar (co-founder)[4]
Headquarters New York City, US
Key people
Court Cunningham, CEO[5]
Eric Raab, CIO[6]
Services Online marketing
$163 million[7]
Number of employees
>1,100[7][8]
Website Yodle.com

Yodle is an American company which sells online marketing, generally to small businesses. They are the #1 independent provider of online marketing services to local businesses in the U.S. As of the end of 2014, the company has over 1,200 employees, and an annual income of $163 million. The company was founded by Nathaniel Stevens, Milind Mehere, Ben Rubenstein, Kartik Hosanagar and John Berkowitz in 2005.[4] The company was previously called 'NatPal', but changed its name in 2007.

Foundation[edit]

In 2005, Nathaniel Stevens and Ben Rubenstein graduated from the University of Pennsylvania working on the online marketing business.[9] Yodle was "not going well,"[9] until a local dentist hired them and they realized the potential of marketing to "doctors, lawyers, as well as other local businesses".[9] Thereafter they expanded. In 2007, the name was changed from 'NatPal', to Yodle.[10]

Services[edit]

The company helps small businesses, described as 'local businesses', with desktop and mobile-optimized website listings on search engines, paid search advertising and search engine optimization.[11] Yodle also offers retention marketing following the company's acquisition[12] of Lighthouse Practice Management Group.[13] The company was featured in Time Magazine's 'Small Business Tip of the Day' in March 2013. [14] In an interview, Cunningham stated that Yodle's goal was to "double the value of our product every eighteen months".[8]

In Forbes's 'America's Most Promising Companies' list, Yodle was listed at 28 out of 100,[15] and was ranked 21 on Deloitte Technology's '2011 Fast 500 Ranking' list, with 8,269% revenue growth over a five year period,[16] 188% over a three year period, and 50% over a one year period.[17]

The company has offices in Austin, Texas (which led to it being called "Fast-growing"[18]), Charlotte, North Carolina, Scottsdale, Arizona, and Atlanta, Georgia; with headquarters in New York, New York.[19]

Cunningham stated in late 2012 that Yodle would decide "next year" about whether or not to perform an Initial public offering (IPO).[20] In a March 2012 interview, Cunningham said "We are highly likely to file for a public offering", but that Yodle would be "assessing this year what that timing is".[21] In July 2014, Yodle filed a Form S-1 and an S-1/A with the US Securities and Exchange Commission (SEC) as one of the first steps in an IPO.[22]

Yodle has over 40,000 customers, all of which are small businesses.[23]

OutRank by Rogers[edit]

In 2011 a partnership was formed between Rogers Communications and Yodle to provide a suite of digital marketing services to Canadian small business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. The opening was announced in January 2012.[24]

Awards[edit]

Yodle won 15 awards in 2013,[25] including the Google Adwords Premier SMB Partner.[26]

References[edit]

  1. ^ "History". Yodle. Retrieved 6 November 2013. 
  2. ^ "Yodle". Forbes. Retrieved 7 November 2013. 
  3. ^ "Building a Fast-Growth Local Advertising Business: Yodle Co-founders Ben Rubenstein and John Berkowitz (Part 2)". Sramana Mitra's One Million by One Million Blog. 26 October 2012. Retrieved 7 November 2013. 
  4. ^ a b "All Politics Is Local, and So Are Sales Leads: The Birth of an Internet Search Company". Knowledge@Wharton. Wharton. 18 April 2007. 
  5. ^ "Company". Yodle. Retrieved 6 November 2013. 
  6. ^ Taylor, Brian (4 November 2013). "Yodle CIO Eric Raab: Create positive dynamics, and hire great people". Tech Republic. Retrieved 8 November 2013. 
  7. ^ a b "Court Cunningham". Yodle. Retrieved 6 November 2013. 
  8. ^ a b "Is Yodle Headed for an IPO?". Bloomberg. Retrieved 7 November 2013. 
  9. ^ a b c Fass, Allison (28 May 2013). "The One-Stop Online Marketing Shop". Inc. Retrieved 9 November 2013. 
  10. ^ Foley, John (21 April 2008). "Yodle Gets Google Seal Of Approval". Information week. Retrieved 9 November 2013. 
  11. ^ Zimmerman, Eilene (8 October 2013). "How Google's Search Changes Affect Small Businesses". boss.blogs.nytimes.com. New York Times. Retrieved 2 January 2014. 
  12. ^ Messina, Judy (2013-03-04). "Fast-growing Yodle makes acquisition". Crainsnewyork.com. Crain's. Retrieved 2 January 2014. 
  13. ^ "Yodle Acquires Lighthouse Practice Management Group". yodle.com. Yodle. 2013-03-04. Retrieved 14 January 2014. 
  14. ^ "How Mobile Marketing Can Help Your Business". business.time.com. Time Magazine. 2013-03-26. Retrieved 15 January 2014. 
  15. ^ "America's Most Promising Companies". Forbes. Retrieved 7 November 2013. 
  16. ^ "Deloitte’s 2011 Technology Fast 500™ Ranking" (PDF). Deloitte. Retrieved 8 November 2013. 
  17. ^ "2013 Fast 50". Crain's. Retrieved 7 November 2013. 
  18. ^ Novak, Shonda (19 September 2012). "Fast-growing Yodle raises curtain on new Austin operation". Statesman.com. Retrieved 9 November 2013. 
  19. ^ "Yodle, Inc.". BBB. Retrieved 9 November 2013. 
  20. ^ "Yodle CEO Court Cunningham Tells Us His IPO Plans". Business Insider. 25 November 2012. Retrieved 9 November 2013. 
  21. ^ Messina, Judith (5 March 2013). "Yodle CEO says IPO 'highly likely'". Crain's. Retrieved 9 November 2013. 
  22. ^ "EDGAR Search Results". 
  23. ^ "Yodle Blog". Yodle. Retrieved 9 November 2013. 
  24. ^ Laermer, Emily. "Online marketer Yodle expanding into Canada". Crain’s New York Business. Crain Communications Inc. 
  25. ^ "Awards". Yodle. Retrieved 9 November 2013. 
  26. ^ "Find a Premier SMB Partner to help grow your business". Google. Retrieved 10 November 2013.