Yoga Journal

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Yoga Journal
Editor Charity Ferreira
Publisher Bill Harper
Total circulation
(December 2012)
375,618[1]
First issue  1975 (1975-month)
Company Active Interest Media
Based in San Francisco, CA
Language English
Website www.yogajournal.com
ISSN 0191-0965

Yoga Journal is an American media company that publishes a magazine, a website, DVDs, tablet editions, and puts on conferences devoted to yoga, food and nutrition, fitness, wellness, and fashion and beauty.

Beginnings and growth[edit]

Yoga Journal was started in May 1975 by the California Yoga Teachers Association, which included William Staniger, Chairman (aka William Golden since 1982), Rama Jyoti Vernon, President, Janis Paulsen, Secretary/Treasurer, and board members Ike and Judith Lasater, Rose Garfinkle, and Jean Girardot. William Staniger was Yoga Journal's founding editor. Judith Lasater was Copy Editor, Janis Paulsen, Elmer Brunsman, and Jean Girardot were Assistant Editors, and Ike Lasater was Business and Advertising Director. Their goal was to create a magazine that would unite the growing yoga community and provide "material that combines the essence of classical yoga with the latest understandings of modern science."

By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick Fields and former longtime managing editor Linda Cogozzo. In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,300,000.[2]

Yoga Journal has won many major media awards including five consecutive Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and the Award's top honor for "Best Overall Consumer Publication."[3] The magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine " in the country.

In September 2006, the magazine was bought by enthusiast publisher Active Interest Media which publishes Vegetarian Times, Backpacker, and other consumer enthusiast titles.[4] Forbes magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."[5]

Editorial Focus[edit]

Each issue of Yoga Journal contains several in-depth feature stories that touch on the themes of yoga, food and nutrition, fitness, wellness, and fashion and beauty, as well as the following columns

Column Definition
Basics Yoga Journal's most popular column.[6] Presents yoga asana and philosophy in an easily accessible format for people who are new to yoga.
Eating Wisely This award-winning column examines the connections between health, spirit, and food.
Home Practice Tools for doing yoga in the privacy of your own home
Master Class In-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
Media Reviews and discussion of the latest and most noteworthy[citation needed] books, music, DVDs, videos, and audiotapes
Om Covers trends, news, fashion, people, places, and things that make the world of yoga fun[citation needed] and rewarding[citation needed]
Wellness Information on herbal remedies, Ayurvedic medicine, nutrition, bodywork, and other modes of natural healing that can be part of a yogic lifestyle
Wisdom Meditation teacher Sally Kempton shows how yoga philosophy can provide modern practitioners with a road map for living a more evolved life.
Travel Features writers who explore themselves while exploring the world

Yoga in America[edit]

Yoga Journal's 2012 survey, Yoga in America found the yoga market to be worth more than $10 billion per year. The data, collected by the Harris Interactive Service Bureau (HISB), shows that 20.4 million people practice yoga in America.[7]

Yoga conferences[edit]

Yoga Journal hosts several major conferences a year with top yoga teachers in the United States, including Rodney Yee, Ana Forrest, Seane Corn, Tias Little, and many others.

2014 Yoga Journal LIVE dates[edit]

  • January 16–20: San Francisco, California
  • April 24–28: New York, New York
  • July 10–14: San Diego, California
  • September 14 - September 21: Estes Park, Colorado
  • November 13 - November 17: Florida

2013 conference dates[edit]

  • January 17–21: San Francisco, California
  • April 4–8: New York, New York
  • September 22 - September 29: Estes Park, Colorado
  • October 31 - November 3: Florida

International editions[edit]

Yoga Journal currently has nine international editions which are published in Australia, Brazil, China, Germany, Italy, Japan, Russia, Spain, and Thailand.

References[edit]

  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Retrieved June 21, 2013. 
  2. ^ "Yoga Journal". Yoga Journal. Retrieved 2010-09-27. 
  3. ^ "WPA - Western Publications Association". Wpa-online.org. 2010-04-24. Retrieved 2010-09-27. 
  4. ^ http://www.foliomag.com/viewmedia.asp?prmMID=6492&prmID=285
  5. ^ "Best of the Web". Forbes.com. Retrieved 2010-09-27. 
  6. ^ [1][dead link]
  7. ^ http://www.yogajournal.com/press/yoga_in_america

External links[edit]