The inside of Yogurt land
|Founded||California, United States 2006|
|Headquarters||Irvine, California, United States|
|Number of locations||More than 260|
|Area served||United States, Mexico, Guam, Australia, Japan, Venezuela|
|Key people||Phillip Chang, Founder/CEO|
Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in twenty states in the United States and in Mexico and Japan. In 2009, it had a revenue of $42 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry. Another attraction has been the "Tokidoki" character designs on spoons which are collectible.
Yogurtland was founded in February of 2006  by Phillip Chang, who is also the chain's CEO and president. The first Yogurtland location was in Fullerton, California. In December 2012, there were over 200 locations in the United States, Mexico, Australia, and Guam. By 2015, it intends to expand to over 550 stores.
In July 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty. According to the St. Louis Post-Dispatch, merchandise such as key chains and T-shirts with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococa—were sold in Yogurtland stores during the month of August. The characters were also imprinted on Yogurtland's collectable cup and biodegradable spoons.
At any time, Yogurtland stores have 16 flavors of soft-serve frozen yogurt. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Additionally, 33 toppings, including chocolate bits, oreo, fresh-cut fruits, nuts, and syrups are available. There are also low-fat yogurt. Products are sold for 30-39 cents per ounce. In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively.
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