It gained publicity when clothes were stolen from a store, put on and worn back to the store in a "fashion show". Some people claim that it is intended to be a parody of the Mango clothing line popular in Europe. Actually Yomango consider themselves as an informal community aimed at diffusing practices of social disobedience. The kind of shoplifting promoted by Yomango may even be a tactics of direct re-appropriation and redistribution of wealth. Yomango is connected with the European movement against labor and social instability.