||This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: Article's lead is just an ingredients list.. (April 2013)|
||The lead section of this article may need to be rewritten. (April 2013)|
||This article needs additional citations for verification. (December 2006)|
|Manufacturer||Dr Pepper Snapple Group|
|Country of origin||United States|
Yoo-hoo is an American chocolate beverage. The stated ingredients on the label include water, high-fructose corn syrup, whey, sugar, corn syrup solids, cocoa, partially hydrogenated soybean oil, sodium caseinate (from milk), non-fat dry milk, salt, tricalcium phosphate, dipotassium phosphate, xanthan gum, guar gum, natural and artificial flavors, soy lecithin, mono- and diglycerides, vitamin A palmiate, niacinamide (vitamin B3), vitamin D3, and riboflavin (vitamin B2).
Yoo-hoo originated in New Jersey in the 1920s, when Italian-American Natale Olivieri sold "Tru-Fruit" soft drinks in his small store. Olivieri discovered a process to produce a chocolate soft drink that would not spoil. The name Yoo-hoo, already being used for Olivieri's other fruit drinks, was applied to the chocolate-flavored drink as well. Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarkets and shops worldwide.
A bottling plant was opened up in Batesburg, South Carolina by Tommy Giresi in the 1940s.
In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra and the New York Yankees officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"
Also during the 1950s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-hoo to Pernod Ricard in 1989.
In 2001, Pernod Ricard sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once-popular beverage.
The soft drink company's headquarters are in Rye Brook, New York, with plants in Carlstadt, New Jersey, and Opelousas, Louisiana. Yoo-hoo owns other chocolate drink brands, which include Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.
Yoo-hoo comes in several flavors, including Chocolate, Lite Chocolate, Double Fudge and Strawberry. Over the years, other flavors have also been introduced but are no longer in production, or were released for limited times only. They are discontinued until further notice.