Yorkie (chocolate bar)
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Yorkie is a chocolate bar made by Nestlé. It was originally branded by Rowntree's of York, hence the name.
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[edit] History
In 1976, Eric Nicoli spotted a gap in the confectionery market and used the cheap cocoa from Rowntree's favourable futures market position to launch Yorkie.
The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s for example, toy lorries (toy trucks) with the Yorkie bar logo were manufactured by Corgi, and television ads for the Yorkie bar featured truck drivers. In 2001, the ad campaign made this more explicit with the slogan and wrapper tagline It's not for girls, which caused controversy. Nestlé also received complaints about this campaign from Norwegian and UK customers,[citation needed] who found it sexist and distasteful. Special versions for use in Ministry of Defence ration packs read It's not for civvies.[1] In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie Ice Cream.
For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").
Yorkie was previously composed of six chunks of chocolate, with each chunk featuring one letter from the Yorkie name. More recently, the number of chunks has been reduced to five, with "Yorkie" written in full on each chunk.
[edit] Flavours
- Original[2]
- Raisin & Biscuit
- Honeycomb[3]
- White
- Dark chocolate[citation needed]
[edit] Other information
Yorkie currently sponsors Stealth at Thorpe Park.
