Yorkshire Tea
Yorkshire Tea is a black tea blend produced by Bettys and Taylors of Harrogate, one of the few remaining family tea and coffee merchants in the United Kingdom.
The company was founded in 1886 by Yorkshire tea merchant Charles Taylor. Yorkshire Tea uses varieties of tea grown in Assam, Sri Lanka and East Africa blended to form four varieties:
- Original Yorkshire Tea
- Yorkshire Tea for Hard Water
- Luxury blend Yorkshire Gold
- Yorkshire Seasonal
- Decaffeinated
When Safeway was taken over by West Yorkshire-based Morrisons in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.[1]
The Yorkshire Tea brand is currently being extended to include a range of cakes, biscuits, and fruit loaves, sold as being complementary to drinking tea. Yorkshire Tea Biscuits are a "T"-shaped shortbread for dunking.
For several years now, Yorkshire Tea has sponsored Wallace and Gromit's Children's Foundation and the company has played a key part in supporting the charity's annual tea party for fundraising towards children's hospitals and hospices. Posters advertising the tea party also, currently, show Wallace and Gromit drinking Yorkshire Tea.
In 2009, the Prince of Wales granted Yorkshire Tea a Royal Warrant.[2]
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[edit] Heartbeat
The company sponsored ITV1's 1960s-set drama Heartbeat for several years.
In 2007, a new TV campaign was created using the line "Try It, You'll See". The voice on the commercials is Bill Nighy.
[edit] See also
[edit] References
- ^ Walsh, Dominic (2004-08-20). "Safeway stayaway". London: Timesonline. http://business.timesonline.co.uk/tol/business/columnists/article471973.ece. Retrieved 2007-07-15.
- ^ "Yorkshire tea firm granted Royal seal of approval". Yorkshire Post. 15 January 2009. http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573. Retrieved 26 September 2011.
