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Industry Board Games, Role-playing Games, Collectible Card Games, Card Games, Comic Books
Founded 2004 (2004)
Founders Matthew Fay
Headquarters Mount Healthy, Ohio, U.S.
Area served Cincinnati – Northern Kentucky metropolitan area
Key people Matthew Fay, Founder
Services Gaming Space
Parent Yottaquest LLC
Website Yottaquest.com

Yottaquest is an American gaming store in Mt. Healthy, Ohio. The store was founded in 2004 by Matthew Fay, and since then has increased its business an average of 25% a year, even during the recession.[1][2]

The store specializes in board games,[3] role playing games and card games. They carry a selection of both new and used games, including hard to find older editions.[4][5] Yottaquest also stocks or demos new and independent games.[6][7] No electronic or video games are carried in the store, stressing socializing and personal interaction.[1]

Goodman Games awarded Yottaquest the title of "America's Favorite Game Store" in July 2009 following a competition and voting on their website.[8][9]

One of Yottaquest's business philosophies is establishing a strong gaming community throughout the region.[10][11] The store has an extensive gaming space usable by their customers and members of the gaming community, and frequently hosts tournaments and events.[12]

The founder of Yottaquest, Matthew Fay, is also the President of the Mount Healthy Business Association.[13]


The name "Yottaquest" was suggested by the founder's son, Jonathan Fay, from the metric prefix "Yotta-", the largest SI prefix, denoting a factor of 1024. In other words, 1000000000000000000000000 quests, or one septillion quests.[14]


  1. ^ a b Lawson, Cheri (December 24, 2009). "No Batteries Required: Board Game Sales Soar". NPR. Retrieved July 10, 2010. 
  2. ^ "Yottaquest- an American small business success story!". SMB Blog. April 14, 2010. Retrieved July 10, 2010. 
  3. ^ Amandolare, Sarah (March 9, 2010). "Board Game Resurgence Seen From Classrooms to Living Rooms". Finding Dulcinea: Librarian of the Internet. Retrieved July 10, 2010. 
  4. ^ "Happy 5th Anniversary Yottaquest!". Planejammer Chronicles. June 11, 2009. Retrieved July 10, 2010. 
  5. ^ "Visiting: Yottaquest in Cincinnati, Ohio". Resqueezed: A nerd reflects on books, TV, tabletop games, movies, music and more. October 10, 2008. Retrieved July 10, 2010. 
  6. ^ "Yottaquest Demo". Starting a Revolution: The odyssey of an emerging boardgame designer. September 8, 2009. Retrieved July 10, 2010. 
  7. ^ "New GATERUNNER Product @ Yotta Quest". Cincinnati Arsenal Gaming. June 24, 2009. Retrieved July 10, 2010. 
  8. ^ "America's Favorite Game Store". Goodman Games. Retrieved July 10, 2010. 
  9. ^ Tortora, Andrea (July 31, 2009). "America’s favorite game store". Business Courier. Retrieved July 10, 2010. 
  10. ^ "ARR Pee!". Two Bit Art.com. December 3, 2009. Retrieved July 10, 2010. 
  11. ^ "The Greater Cincinnati Roleplayers Meetup Group". meetup.com. Retrieved July 10, 2010. 
  12. ^ LaPille, Tom (April 16, 2010). "The Big And The Massive". Daily Magic the Gathering Magazine. Retrieved July 10, 2010. 
  13. ^ "Mt. Healthy Business Association". Retrieved October 28, 2010. 
  14. ^ "Yottaquest". Retrieved September 15, 2011. 

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Coordinates: 39°13′58″N 84°32′54″W / 39.2329°N 84.5483°W / 39.2329; -84.5483