You (Time Person of the Year)
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In 2006, Time magazine chose as its Person of the Year the millions of anonymous contributors of user-generated content to Wikipedia, YouTube, MySpace, Facebook, Second Life, the Linux operating system, and the multitudes of other websites featuring user contribution. The choice was personified simply as You.[1]
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[edit] Background
While most earlier "person of the year" winners had been historically important individuals, some were symbolic representatives of a class of people, and a few were inanimate: the Computer ("Machine of the Year" in 1982), and "Endangered Earth" ("Planet of the Year" in 1988).[2]
Similar media awards had already recognized the growing significance of online community and user-generated content: "You!" was ranked first in Business 2.0's list of "50 people who matter now" in July 2006;[3] while ABC News had listed bloggers as "People of the Year" for 2004.[4]
[edit] Decision
In accordance with Time's annual process, different bureaus suggested different candidates.[5] "You", or "the YouTube guys", was floated in November as a possible winner.[6] Readers' opinions were canvassed online.[5] The final decision was made by managing editor Richard Stengel, who chose "You" ahead of Mahmoud Ahmedinajad.[5]
The decision was announced in the issue of 13 December 2006.[1] The cover of the magazine featured an iMac computer monitor with a metallic pane appearing as the window of a YouTube-like video player, intended to reflect as online content the visage of whoever picks up the magazine.[1][7] The time remaining indicator in the image indicates a total duration of "20:06", a visual pun connecting this ubiquitous bit of interface design to the year year in which it gained ascendancy in Time's view. Stories on the new user-driven media dynamic were provided by NBC editor Brian Williams[8] and Time magazine editors Lev Grossman[1] and Richard Stengel[9]. As Grossman describes, "It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."
[edit] Criticism
The choice was criticized for being a short-sighted gimmick which ignored other newsmakers of the year. Pundit Paul Kedrosky called it an "incredible cop-out", and speculated that the selection marked "some sort of near-term market top for user-generated content."[10]
[edit] References
- ^ a b c d Lev Grossman (13 December 2006). "Time's Person of the Year: You". Time. http://www.time.com/time/magazine/article/0,9171,1569514,00.html. Retrieved 2008-02-14.
- ^ TIME’s Person of the Year From 1927 to 2008
- ^ 50 people who matter now
- ^ People of the Year: Bloggers
- ^ a b c Behind Time Magazine's Choice for Person of the Year -- An Interview with Stephen Koepp by David Cohn on December 19, 2006
- ^ Time Magazine Has an Award For "You" by David Cohn on November 15, 2006
- ^ Time's Person of the Year - An Initial Response by Kevin Friedl on December 18, 2006
- ^ Enough About You, Brian Williams, Dec. 16, 2006
- ^ Now It's Your Turn, Richard Stengel, Dec. 16, 2006
- ^ Paul Kedrosky (16 December 2006). "I Call "Market Top" on "You"". Infectious Greed. http://paul.kedrosky.com/archives/2006/12/16/i_call_market_t.html. Retrieved 2008-02-14.
[edit] External links
- Grossman, Lev (13 December 2006). "Time's Person of the Year: You". Time. http://www.time.com/time/magazine/article/0,9171,1569514,00.html. Retrieved 11 October 2009.
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