You Can Play
|You Can Play|
|Formation||March 4, 2012|
|Purpose/focus||Eradication of homophobia in sports|
|Key people||Patrick Burke
You Can Play is a social activism campaign dedicated to the eradication of homophobia in sports, centered around the slogan, "If you can play, you can play." The campaign was launched on March 4, 2012, by its three co-founders: Patrick Burke (a scout for the Philadelphia Flyers and son of former Toronto Maple Leafs GM Brian Burke), Brian Kitts, and Glenn Witman (both of GForce Sports). The campaign was precipitated by the death of Brendan Burke, son of Brian and brother of Patrick. You Can Play is an official partner of the National Hockey League.
Prior to his death, Brendan Burke was known for his efforts to combat homophobia in hockey. Brendan, a student manager for the Miami University RedHawks hockey team, came out publicly in 2009 as an openly gay man through an article written for ESPN.com by John Buccigross. Brendan appeared with father Brian on the Canadian channel TSN during an intermission of a nationally televised hockey game to discuss his sexuality and his father's acceptance. Brendan said, "I think it's important my story is told to people because there are a lot of gay athletes out there and gay people working in pro sports that deserve to know there are safe environments where people are supportive regardless of your sexual orientation." Brendan died in a car crash on February 5, 2010. He was 21 years old.
Brian and Patrick continued to combat homophobia in the NHL after Brendan's death; Patrick, along with Brian Kitts and Glenn Witman, founded You Can Play as a tribute to his brother. The name You Can Play originates from a piece Patrick Burke wrote for outsports.com. In the piece, Patrick talks about the overwhelmingly positive experience surrounding Brendan's coming out: "I waited to get a negative email, or to read a damning article, or to hear a snide comment at a game. I waited, and I waited, and I waited…and I got what I should have expected the entire time: love, support, and admiration." He talks of letters and emails that poured in to his family, and he also talks of fellow scouts and hockey personnel pulling him aside and giving their support. He summarizes his feelings in the revelation that across the hockey world, what matters is whether or not you can play. "If you can play, we welcome you."  The quote was adapted to the catchier "If you can play, you can play" by the campaign.
You Can Play had its genesis in early 2011 at an event at the University of Denver, at which Glenn Witman had asked Patrick to be a guest speaker. Witman also invited Brian, and their casual conversations led to the eventual founding and launch of You Can Play.
On March 4, 2012, the You Can Play Project released a video called "The Faceoff". In it, Patrick Burke and Brian Burke introduced the You Can Play Project, stating that their aim is to "carry on [Brendan's] legacy, and ensure that LGBT athletes around the world are afforded equal opportunity; judged only by their talent, character, and work ethic in their sport." The video features appearances from prominent NHL players Rick Nash, Duncan Keith, Claude Giroux, Matt Moulson, Daniel Alfredsson, Corey Perry, Henrik Lundqvist, and other popular NHL players. The video was uploaded to YouTube and aired during a Bruins-Rangers game. It was produced by HBO and aired originally by NBC. "The Faceoff" won the 2012 GLAAD Amplifier Award.
The You Can Play Advisory Board includes Brian Burke, ESPN SportsCenter anchor John Buccigross, Miami University head hockey coach Enrico Blasi, Kraft Sports Group Vice President of Customer Marketing & Strategy Jessica Gelman, ESPN columnist LZ Granderson, Olympic soccer player Angela Hucles, Be The Change president and CEO Kevin Jennings, Andy Miele of the Phoenix Coyotes, sports psychologist Dana Sinclair, AEG Vice President Kelly Staley, professional soccer player David Testo, San Jose Sharks forward Tommy Wingels, and Golden State Warriors president Rick Welts. In February 2013, the Advisory Board added transgender activist and baseball analyst Christina Kahrl and former NFL players Wade Davis and Esera Tuaolo. Miele and Wingels were the founding donors of You Can Play.
The You Can Play mission statement reads as follows:
"You Can Play is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation.
You Can Play works to guarantee that athletes are given a fair opportunity to compete, judged by other athletes and fans alike, only by what they contribute to the sport or their team’s success.You Can Play seeks to challenge the culture of locker rooms and spectator areas by focusing only on an athlete’s skills, work ethic and competitive spirit."
Patrick Burke has been quoted as saying, “The end goal of our project is that we’re completely useless. We want the day to come when it’s not a story when an athlete comes out, when athletes are only judged by how they can help their teams win.”  In March 2012, Burke stated that he believed the NHL would see a current player come out within the next two years.
The You Can Play website promotes an initiative called the "Captain's Challenge," encouraging team captains from various sports, no matter the level of competition, to sign a form in support of You Can Play and its message. The challenge reads:
"As a team captain, I pledge to respect the talents and work of all my teammates. I will encourage my teammates to speak up for each other when confronted with slurs of any sort in the locker room or on the playing field. And I'll start discussions that promote the acceptance of all of my teammates in order to build trust and a winning ethic."
You Can Play intends to release a playbook about casual homophobia as a resource for athletes and sports officials to help ensure safety for LGBT people in their communities.
The following NHL players and personnel have publicly endorsed You Can Play and its mission:
- Brian Boyle
- Tyler Bozak
- Dustin Brown
- Dustin Byfuglien
- Brian Campbell
- Zdeno Chára
- Cal Clutterbuck
- Jordan Eberle
- Brian Elliott
- Mark Fayne
- Andrew Ference
- Jason Garrison
- Claude Giroux
- Tanner Glass
- Andy Greene
- Scott Hartnell
- Matt Hendricks
- Ryan Jones
- Duncan Keith
- Ryan Kesler
- Henrik Lundqvist
- Joffrey Lupul
- Manny Malhotra
- Alec Martinez
- Matt Moulson
- Rick Nash
- Frans Nielsen
- Brooks Orpik
- George Parros
- Corey Perry
- Dion Phaneuf
- Jason Pominville
- Carey Price
- Brandon Prust
- Steven Stamkos
- David Steckel
- RJ Umberger
- James Van Riemsdyk
- Shea Weber
- Ryan Whitney
- Tommy Wingels
- W. Brett Wilson (Predators owner)
Brian Burke appeared on TVOntario in July 2012 to talk about You Can Play. In response to a question about whether the NHL is ready to accept gay players, he said, "Before we started, we went to the NHL and said, 'Does this have your support?' and Gary Bettman was like, 'Absolutely.' He knew Brendan, and he was like, 'Absolutely, that day can't come soon enough.'" On April 11, 2013, the NHL and NHLPA announced an official partnership with You Can Play, including a commitment to educate prospects on LGBT issues and provide avenues for players to seek confidential counseling related to sexual orientation.
AHL and the You Can Play Pledge 
Several American Hockey League teams have created videos for You Can Play and/or taken the You Can Play Pledge, a pledge to support the campaign's principles signed by the entire organization. These teams include:
- The Bridgeport Sound Tigers
- The Hamilton Bulldogs
- The Manchester Monarchs
- The Portland Pirates
- The Providence Bruins
- The Toronto Marlies
- The Rochester Americans
Post-Secondary Institutions 
A number of colleges and universities from across North America and Canada have contributed videos to the campaign. This list includes:
- The America East Conference
- Bowdoin College
- Colorado College women's soccer  and men's basketball
- Duke University
- George Washington University
- Miami University
- Northeastern University
- Princeton University
- University of Connecticut
- University of Denver
- University of New Brunswick
- University of Ottawa
On December 20, 2012, You Can Play announced an official partnership with the Canadian Women's Hockey League. In a statement, Patrick Burke said, “LGBT female athletes face a different set of problems than male athletes, but those problems are no less serious. This partnership will encourage both LGBT athletes and their numerous straight allies to speak up for each other, without fear of recrimination from teammates, coaches, fans, or sponsors." The CWHL is the first league to partner with You Can Play.
On October 12, 2012, You Can Play published a video from DC United of Major League Soccer. This was the campaign's first public service announcement from a professional sports league outside of the NHL, as well as the first outside of hockey.
In April 2012, The Sports Network released a You Can Play video wherein James Duthie, Darren Dreger, Pierre LeBrun, and Bob McKenzie promised to cover LGBT athletes without sensationalizing their sexual orientations.
Akil Patterson, a former University of Maryland athlete and aspiring Olympian in Greco-Roman Wrestling, contributed a video to the project, talking in detail about his struggles with addiction and his own sexuality.
Since You Can Play has gained widespread support and recognition by North American professional leagues, they have been called to comment on challenging instances of homophobia involving professional athletes.
Cam Janssen 
In July 2012, Cam Janssen of the New Jersey Devils appeared on an internet radio talk show, making several derogatory and threatening jokes involving women, gay-bashing, and his role on his team as an enforcer. After speaking with Patrick Burke, Janssen apologized for his comments and expressed his support for You Can Play, and the campaign released a statement saying they believe Janssen's apology to be sincere.
Yunel Escobar 
On September 15, 2012, Yunel Escobar, then a shortstop for the Toronto Blue Jays, played a game with a homophobic slur written in Spanish across his eye black. In response, the Blue Jays suspended their player for three games. Twelve days later, Yunel sat down with Patrick Burke and LGBT athlete Jose Estevez to discuss the incident. Patrick Burke left the meeting feeling confident in the interaction between Yunel and Jose. He is quoted as saying: "I thought the meeting was very productive. Yunel seemed genuinely interested in what Jose had to say, and appeared to really take it to heart. I think Jose did a tremendous job of making Yunel fully grasp the implications behind his actions."
Chris Culliver 
Just prior to the 2013 Super Bowl, Chris Culliver of the San Francisco 49ers responded as follows to an interview question about whether he had any gay teammates: "We don't have any gay guys on the team... They gotta get up outta here if they do. Can't be with that sweet stuff." You Can Play, GLAAD, and Athlete Ally released a joint statement condemning these views. Culliver subsequently apologized and pledged to grow from the experience.
See also 
- "Founders". Retrieved 17 November 2012.
- "ESPN Article". Retrieved 17 November 2012.
- "TSN Brian and Brendan". Retrieved 17 November 2012.
- Stickgold, Emma. "Brendan Burke, 21; raised awareness by coming out as young, gay athlete". The Boston Globe. Retrieved 6/12/2012.
- Allen, Kevin. "Anti-homophobia ad carries on Burke's legacy". USA Today. Retrieved 6/12/2012.
- Burke, Patrick. "Never forgotten: Patrick Burke remembers his pioneering brother, Brendan". outsports.com. Retrieved 6/12/2012.
- "Why We Exist". Retrieved 17 November 2012.
- "You Can Play - The Faceoff". 6/12/2012.
- "Taking a Stand to Change Locker Room Culture". The New York Times. Retrieved 6/12/2012.
- Malone, Scott. "Pro hockey players aim to combat homophobia with ad campaign". Reuters. Retrieved 6/12/2012.
- "GLAAD Award". Retrieved 17 November 2012.
- "Staff and Board". The You Can Play Project. Retrieved 6/12/2012.
- "Davis, Kahrl and Tuaolo Join You Can Play Advisory Board". The You Can Play Project. Retrieved 2/17/2013.
- Kurz, Kevin. "Wingels supporting Burke family's 'You Can Play' project". Comcast SportsNet Bay Area. Retrieved 6/12/2012.
- Friesen, Paul. "NHLers target homophobia". The Winnipeg Sun. Retrieved 6/12/2012.
- Yerdon, Joe. "Patrick Burke speaks about players lending support to You Can Play Project for gay athletes". Retrieved 6/12/2012.
- "Mission Statement". You Can Play Project. Retrieved 6/12/2012.
- Steinberg, Dan. "NHL stars will promote 'You Can Play' movement". The Washington Post. Retrieved 6/12/2012.
- Spector, Jesse. "The necessary next step for You Can Play: A gay NHL player in 'about two years'". Sporting News. Retrieved 6/12/2012.
- "Captain's Challenge". Retrieved 17 November 2012.
- Kimelman, Adam. "Patrick Burke gets support for "You Can Play" project". NHL.com. Retrieved 6/12/2012.
- "Van Riemsdyk, Parros, Greene, and more". The You Can Play Project. Retrieved 6/12/2012.
- "Dustin Brown, Alec Martinez". You Can Play Project. Retrieved 6/28/2012.
- "Dustin Byfuglien, Tanner Glass, Ryan Kesler". The You Can Play Project. Retrieved 6/12/2012.
- "Steven Stamkos, Brian Campbell, Florida Panthers, Tampa Bay Lightning". The You Can Play Project. Retrieved 6/12/2012.
- "Zdeno Chara, Jason Pominville, Boston Bruins, Buffalo Sabres". The You Can Play Project. Retrieved 6/12/2012.
- "Cal Clutterbuck, Minnesota Wild". You Can Play Project. Retrieved 9/25/2012.
- "Jordan Eberle - Edmonton Oilers, Brian Elliott - St. Louis Blues". The You Can Play Project. Retrieved 6/12/2012.
- "Andrew Ference". You Can Play Project. Retrieved 9/27/2012.
- Mooney, Harrison. "Canucks’ Manny Malhotra, Jason Garrison, mascot Fin march in Vancouver Pride parade". Yahoo! Sports. Retrieved 9/13/2012.
- "You Can Play: The Faceoff". The You Can Play Project. Retrieved 6/12/2012.
- "Matt Hendricks". You Can Play Project. Retrieved 9/13/2012.
- "Ryan Jones". You Can Play Project. Retrieved 9/15/2012.
- "Brooks Orpik, Pittsburgh Penguins". The You Can Play Project. Retrieved 6/12/2012.
- "Shea Weber, Carey Price, Nashville Predators, Montreal Canadiens". The You Can Play Project. Retrieved 6/12/2012.
- "Ryan Whitney". You Can Play Project. Retrieved 9/15/2012.
- "Tommy Wingels, San Jose Sharks". The You Can Play Project. Retrieved 6/12/2012.
- "W. Brett Wilson". You Can Play Project. Retrieved 9/13/2012.
- "Brian Burke: Homophobia and Hockey". The Agenda with Steve Paikin. Retrieved 7/5/2012.
- "NHL and NHLPA Announce Partnership with You Can Play". You Can Play Project. Retrieved 4/11/2013.
- "You Can Play Pledge - Bridgeport Sound Tigers". YouTube. Retrieved 2/20/2013.
- "You Can Play - Hamilton Bulldogs". YouTube. Retrieved 2/17/2013.
- "Manchester Monarchs". The You Can Play Project. Retrieved 2/17/2013.
- "Portland Pirates". The You Can Play Project. Retrieved 2/17/2013.
- "Providence Bruins". The You Can Play Project. Retrieved 2/17/2013.
- "Toronto Marlies". The You Can Play Project. Retrieved 2/17/2013.
- "Rochester Americans". The You Can Play Project. Retrieved 5/10/2013.
- "America East ADs". The You Can Play Project. Retrieved 2/17/2013.
- "Bowdoin College". Retrieved 17 November 2012.
- "Colorado College - Women's Soccer". The You Can Play Project. Retrieved 2/19/2013.
- "Colorado College - Men's Basketball". The You Can Play Project. Retrieved 2/19/2013.
- "Duke University". Retrieved 17 November 2012.
- "George Washington University". Retrieved 17 November 2012.
- "Miami University". Retrieved 17 November 2012.
- "Northeastern University". Retrieved 17 November 2012.
- "Princeton". Retrieved 17 November 2012.
- "UCLA". Retrieved 17 November 2012.
- "UConn". Retrieved 17 November 2012.
- "University of Denver". Retrieved 17 November 2012.
- "University of New Brunswick". Retrieved 17 November 2012.
- "University of Ottawa". Retrieved 17 November 2012.
- "CWHL Becomes First League to Partner with You Can Play". The You Can Play Project. Retrieved 2/17/2013.
- "DC United". Retrieved 17 November 2012.
- "Soo Greyhounds". Retrieved 17 November 2012.
- "TSN Broadcasters". The You Can Play Project. Retrieved 6/12/2012.
- "Akil Patterson". Retrieved 17 November 2012.
- Hughes, Travis. "Cam Janssen Makes Gay Joke, Calls Kings 'Fat Broads You Regret Bangin". SB Nation. Retrieved 2/17/2013.
- "Statement Regarding Cam Janssen". The You Can Play Project. Retrieved 2/17/2013.
- "suspension". Retrieved 17 November 2012.
- "Yunel Escobar and YCP". Retrieved 17 November 2012.
- "You Can Play Issues Joint Statement on 49ers’ Chris Culliver Anti-Gay Comments". The You Can Play Project. Retrieved 2/17/2013.