You Kent Always Say What You Want

"The Kent State Massacre" redirects here. For the shootings at Kent State University in 1970, see Kent State shootings.

"You Kent Always Say What You Want"
The Simpsons episode
Promotional Artwork - Kent apologizing to the viewers for the accident
Episode no.	400
Prod. code	JABF15
Orig. airdate	May 20, 2007
Showrunner(s)	Al Jean
Written by	Tim Long
Directed by	Matthew Nastuk
Guest star(s)	Ludacris as himself Maurice LaMarche as Birch Barlow
Season 18 September 10, 2006 – May 20, 2007 "The Mook, the Chef, the Wife and Her Homer" "Jazzy and the Pussycats" "Please Homer, Don't Hammer 'Em" "Treehouse of Horror XVII" "G.I. (Annoyed Grunt)" "Moe'N'a Lisa" "Ice Cream of Margie (with the Light Blue Hair)" "The Haw-Hawed Couple" "Kill Gil, Volumes I & II" "The Wife Aquatic" "Revenge Is a Dish Best Served Three Times" "Little Big Girl" "Springfield Up" "Yokel Chords" "Rome-old and Juli-eh" "Homerazzi" "Marge Gamer" "The Boys of Bummer" "Crook and Ladder" "Stop or My Dog Will Shoot" "24 Minutes" "You Kent Always Say What You Want" List of all The Simpsons episodes
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"You Kent Always Say What You Want", formerly known as "Kent State Massacre", is the twenty-second episode of The Simpsons' eighteenth season, airing on May 20, 2007 as part of the one-hour season finale, alongside the episode "24 Minutes"; a repeat took place on August 19, 2007. It was the milestone 400th episode of The Simpsons and was written by Tim Long. The episode guest starred Ludacris as himself and Maurice LaMarche as the Fox announcer. It was the last episode to air prior to The Simpsons Movie releasing into theaters on July 27, 2007.

Special opening

In celebration of the 400th episode, the entire opening sequence is replaced with a black screen that reads, "20 Years Ago..." followed by a showing of The Tracey Ullman Show Simpsons short "Family Portrait".

Plot

Driving home after a trip to the dentist and a hip hop lesson in dental care from "Luda-Crest", Homer and the kids decide to go to the local ice cream parlor, where Homer buys what turns out to be the store's millionth ice cream cone. This results in Homer's appearing on Kent Brockman's TV news talk show Smartline. Kent is disgusted that he is forced to do a fluff piece instead of an in-depth, intellectually stimulating discussion of the conflict in the Middle East. During the interview, Homer accidentally knocks Kent's cup of coffee into his lap. Kent screams, "Owww! That hurt like a -" and swears so horribly that Marge cannot remove the word from Bart's Etch A Sketch.

After the commercial break, Kent apologizes for his despicable act, but is relieved to find that nobody saw his on-air faux pas, as (according to the Comic Book Guy) no one under 70 watches TV for the news anymore now that the Internet has become a more popular resource for current events. However, Ned Flanders sees Kent's infamous newscast during his nightly ritual of reviewing TV shows for blasphemous and controversial content. He immediately sends an e-mail to the FCC about the incident. The next day, during the Channel 6 newscast, Kent finds out that he is under scrutiny for his indiscretion and that the station has been fined a whopping $10 million. Kent is demoted to weekend weatherman with his rival, Arnie Pye, as the new anchorman. Then Krusty the Clown tells his audience that due to a certain newsreader, a few cutbacks were necessary. Krusty then announces that they could not afford to pay for the voices of Itchy and Scratchy, so he had to do them himself. Later, Lindsey Naegle speaks to Kent, assuring him that his job is safe, but fires him under the pretext that he put cocaine in his coffee (he tries to explain that the white powdery ring is Splenda, but she dismisses this as street slang for cocaine).

The next day, at the Simpsons' home, Homer finds Kent sleeping on their couch, after Marge took him in amid fears that he might commit "you-know-what-icide." Later, while watching TV, Lisa wonders why the cable channel Fox News can be so conservative while the Fox Network airs tasteless, liberal shows. Kent replies that Fox deliberately runs shows that will attract huge fines, which are then funneled through the FCC to the Republican Party. He adds that it is a widely known belief in the entertainment business, but no one has ever admitted it to the public. Lisa goads him into blowing the whistle on the scam, using her web camera. Kent's subsequent webcast is so successful that Springfield's Republican Party members are less than thrilled about Kent threatening their ill-gotten gains, so Lindsay Naegle and Krusty the Clown hatch a plan to stop him.

The next day, Lisa and Kent are accosted by the party members, who offer him his old job back with a 50% raise, which Kent accepts two seconds later, before apologizing to Lisa. At home, feeling downcast, she complains to Homer about there being no truth and bravery in today's media. Homer starts to tell Lisa something horrible Kent mentioned about the Fox Network, but is interrupted by an early showing of the 20th Century Fox Television logo! Realizing what is happening, Homer breaks the fourth wall by walking onto a white background and trying to tell the viewers about the "truth", only to be cut off once again by the "Gracie Films" logo, also showing up early. Before Homer can do anything else, the closing credits start.

Previous episode references

• The anchor shown when Lisa switches back and forth between the Fox Network and the Fox News Channel looks like Birch T. Barlow, the Rush Limbaugh-esque right-wing radio show announcer from season six's "Sideshow Bob Roberts".
• In this episode, Kent Brockman gets in trouble for saying something obscene on TV after Homer spills coffee on his lap. In the season four finale, "Krusty Gets Kancelled", Brockman mutters, "That oughta hold those SOBs" (a reference to Uncle Don) during a newscast about Gabbo the puppet bad-mouthing the children of Springfield and, according to a newspaper headline, gets fired for his transgression (though later episodes show Brockman working as anchor). Brockman again swears on live TV (but is not seen to get in trouble for it) in season five's "Bart's Inner Child", when he adds to a report, "...and this reporter thinks it's about f-ing time."
• During Marge's run home, Laddie from season eight's "The Canine Mutiny" is seen.
• Homer has a "Wall of Casual Acquaintances Who Came to Stay for a While', with 8x10 photos of Artie Ziff, Apu, Krusty the Klown, Groundskeeper Willie, Nelson Muntz, Sideshow Bob, Otto, Kodos, Gil, and Stampy.

Cultural references

• The title references the Rolling Stones' song "You Can't Always Get What You Want".
• The song played when Kent is fired is the movie theme of Midnight Cowboy by John Barry.
• Homer makes implicit references to the Terri Schiavo case and the hot-button issues of immigration and homosexuality.
• The scene where Kent Brockman says to stand up to Fox while smoking is in reference to Edward R. Murrow and the film Good Night, and Good Luck.
• The title of the video shown in the dentist's office, "Menace Tooth Society", is a spoof of Menace II Society. Lisa's comment that the dentist's cartoon sends mixed messages parallels critiques of the spoofed movie.
• As Marge runs hurriedly home to greet Bart and Lisa, the main yodeling music of the Coen Brothers' film Raising Arizona is heard, and parts of the scene parody the same scene (Moleman almost hitting them head-on, being shot at by Snake, etc.)
• One of Kent Brockman's career highlights was his interview with the Star Wars character R2-D2.

Production

This episode, formerly known as "The Kent State Massacre", was renamed in light of the Virginia Tech massacre, which occurred only a month before the episode was set to air.^{[citation needed]} The episode was intended to spoof increased fines by the Federal Communications Commission in the wake of the Janet Jackson wardrobe malfunction. However, a month before the episode aired, Don Imus was suspended and subsequently fired for remarks he made on the air about the Rutgers University women's basketball team, through events closely paralleling the events of this episode.

Reception

The show was viewed by 9.80 million viewers. Robert Canning of IGN.com named the episode one of his three favorites of the season, stating that it "ended the season on a very high note".

External links

• You Kent Always Say What You Want at TheSimpsons.com
• "You Kent Always Say What You Want" at the Internet Movie Database