Young America Corporation

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Young America is an engagement and promotional marketing company. YA designs and manages digital marketing programs including rebate rewards, sweepstakes, games, contests, loyalty programs, referral marketing, channel incentives and sampling for clients.

With more than 40 years of experience, the company designs and manages over 3,500 marketing promotions and hosts 700+ promotional websites, resulting in tens of millions of consumer interactions annually.

The company offers end-to-end services including strategy and consulting; digital creative; technology and development; rewards and payment; fulfillment; legal and compliance; contact center; program execution; and reporting and analytics.

History[edit]

Originally named Dile Corporation, Young America began in 1972 as a three-client promotion fulfillment company in Plymouth, Minnesota. In 1973, the corporation relocated to Young America, Minnesota, and took on the name of the town.[1] Since then, the company has expanded greatly, becoming the world leader in promotional marketing solutions.

Locations[edit]

In the United States, YA is headquartered in Norwood Young America MN. Today, YA has offices in Norwood Young America, MN; Edina, MN; and Chatham-Kent Ontario, Canada.

Criticism[edit]

On November 7, 2005, officials in Massachusetts filed suit against Young America demanding that they submit an audit for $43 million in uncashed rebate checks. Young America answered, saying that they keep the money in return for charging lower fees to their clients. They stated that it is easier for Young America to keep the money and charge lower fees, rather than sending the money back to the clients and in return having it returned to them as part of the fees. In response to questions from Business Week, the CEO stated "Young America receives the same fees whether a submission is valid or invalid." Massachusetts officials characterized the check retention as a conflict of interest nonetheless.[2]

A similar suit was filed in Iowa in 2006, with officials again demanding an audit for money the corporation is supposedly withholding from the uncashed rebate checks.[3]

Strict guidelines for rebate submissions are intended in part to combat fraudulent submissions. As of 2005, the corporation supposedly had over 10,000 addresses that they monitor for bogus submissions.[2]

As of February 12, 2010, the lawsuit against Young America Corporation was dropped, as the retailers in question were held liable under Iowa state law.[4]

References[edit]

  1. ^ "Rebate processor still works hands-on". Minneapolis Star Tribune. March 3, 2003. Retrieved 2009-07-15. 
  2. ^ a b Grow, Brian (November 23, 2005). "The Great Rebate Runaround". Business Week. Retrieved 2009-07-15. 
  3. ^ Iowa Sues To Reclaim Rebate Money
  4. ^ "State Treasurer and Attorney General Settle with Sprint over Iowans’ Uncashed Rebate Checks". Iowa Department of Justice Website. Retrieved August 10, 2011. 

External links[edit]