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Yrjö Sotamaa, (born 25 September 1942 in Helsinki) is a Finnish designer. Sotamaa is Professor Emeritus of Design Innovation in the Aalto University School of Art and Design and President Emeritus of the University of Art and Design Helsinki (Taik). He served as the head of TAIK from 1986 until 2008. He earned his MA in Interior Architecture and Furniture Design from TAIK, where he studied with Kaj Franck and Antti Nurmesniemi.
In 1969-70 Sotamaa was a Visiting Professor at Purdue University in the USA by the invitation of Victor Papanek and was a close collaborator of Papanek for several years. During his time in Purdue he also collaborated with Buckminster Fuller. In 1972-73 he studied nomadic cultures and handicrafts in East Africa. Sotamaa entered the service of TAIK in 1975 as Head of Department of Interior Architecture and Furniture Design.
During his time as President of TAIK, Sotamaa had a visible role in the development of the Arabianranta area of Helsinki where it is situated, under the notion of the Living Lab, first put forward by MIT Professor William Mitchell, in terms of a research methodology for sensing, prototyping, validating and refining complex solutions in multiple and evolving real life contexts.
Sotamaa has played a key role in the creation of the Finnish national design policy, the EU User Driven Innovation Policy and the reinforcement of the position of design in the Finnish Innovation System. He has also played an active role in renewing the Finnish university system and is the initiator of the Helsinki Innovation University project, named Aalto University, which started operating on 1.1.2010.
Sotamaa has held a number of expert positions. Sotamaa was elected in 2001 to be the first President of CUMULUS, the International Association of Universities and Colleges of Art, Design and Media (2001-2007). He was Chairman of the Foundation of the Finnish Institute in Japan during 1996-2009, Chairman of the Board of the Art and Design City Helsinki ADC Ltd (2000-2010), Vice-President of the Finnish Council of University Rectors in 1997-2003 and Member of the Round Table of Design in Finland (2000-2010). As Chairman of the Finnish Information Society Forum and as a Member of the Information Society Forum of the European Union (1995-99), he participated in research on the evolution of the information society and in the planning of future strategies. He was the Vice-Chairman for the National Committee preparing the new Governments Art and Artist Policy Programme for Finland.
Sotamaa was Executive Vice Director of the Sino-Finnish Centre at Tongji University during 2010-2013. He has served as a scientific advisor to universities in Austria, Denmark, China and Korea and been Visiting Professor at Nottingham Trent University, UK. He has been member of the Steering Group of the Danish Center for Design Research, the External Review Committee of Tsinghua University, PRC, the International Advisory Board of the Austrian Program for Arts-based Research PEEK (Austrian Science Foundation) and the Helsinki World Design Capital 2012 Delegation. Sotamaa was invited by the Danish Government to be a member of Design 2020 expert group to create a vision for Denmark as a design nation. Sotamaa was also Chairman of the Radical Design Week Shanghai 2012 Steering Group.
He has served as Chairman of the Tapio Wirkkala Rut Bryk Foundation TWRB and the Japan-Finland Design Association JFDA (Finland). He has been member of the Boards of many culture organisations including the Asko Foundation, the Väinö Tanner Foundation and on the Advisory Boards of the Finnish Cultural Institutes in Rome and Madrid. He is Founding Member of the Finnish-Swedish Academy of Industrial Design.
Sotamaa is Chairman of Sotamaa Design Ltd. (www.sotamaa.net), Professor (Tongji-Forever Chair) and Advisory Dean at College of Design and Innovation D&I in Tongji University, Shanghai, PRC and the Chairman of the Radical Design Week Association RDWA (www.radicaldesignweek.com). He is member of the Court of the Royal College of Art, UK,
An underlining theme of Sotamaa's activities has been related to forwarding sustainable development through innovative design and international collaboration. The culmination of this work was the so-called Kyoto Design Declaration in 2008. Sotamaa has been also actively involved in university policies and produced numerous publications and articles on university autonomy, academic quality systems and internationalizing university education.
The production of Sotamaa includes two major international exhibitions: Varde and Q - Designing the Quietness. Varde was produced by six major Nordic Design Universities with the support of the Nordic Council of Ministers. Over 300 students of the six schools were addressing the future challenges of the world and producing visions of the future through their works. The exhibition was first presented in the Royal College of Art in London and toured around the world in 1994-1996 in Rome, Berlin, Budapest, Barcelona, Sapporo, Taipei, Seoul, Linz and Helsinki. Q -Designing the Quietness was a major event of the Feel Finland program in Japan in 2003 and was first presented in the Living Design Center Ozone in Tokyo and later in 2004 in Fiskars Design Village, Finland. Books on the themes of the exhibitions were published in 1994 and in 2004. The most recent major project chaired by Sotamaa was the Radical Design Week in Shanghai 2012, the largest Finnish-Chinese join initiative since Finland participation to world Expo 2010 (www.radicaldesignweek.com).
Sotamaa´s major publications include works on university autonomy, academic quality, art and design policy. The Economic Autonomy of the Finnish Universities (Yliopistojen taloudellinen autonomia, Finnish University Rectors Council, 2002) laid foundations on the expansion of the autonomy and the reform of Finnish Universities in 2008. The other university publications include: Quality in Focus (Laatu polttopisteessä, Finnish University Rectors Council, 2002). Sotamaa was chairperson of the expert groups writing both of the publications. The policy reports include Art is Opportunities (Ministry of Education, 2002), which was a proposal to governments Art and Artist policy. Sotamaa was vice chairperson of the expert group writing the proposal. The second policy work resulted to Design 2005!, Government Decision-in-Principle on Finnish Design Policy (Ministry of Education, 2000).
Sotamaa is author of the Kyoto Design Declaration, which was approved by CUMULUS Association in 2008, and in which the global community of 140 Art and Design institutions committed themselves to sustainable development. He has also published Ateneum Maskerad, Forms and Transformations of Finnish Design (University of Art and Design, 2001, chairman of the project).
Sotamaa is an active writer and has been columnist for the Finnish business daily newspapers Kauppalehti, Presso and Kauppalehti since 2004. He is member of the Editorial Boards of Asia Design Journal (Korea) and All Design Magazine (PRC). Sotamaa's speeches and articles were published by Aalto University in the book "Vapaus olla paras" (Freedom to be the Best!)(edited by Olli Hakli, 2013).
Sotamaa has contributed extensively to international collaboration in art and design and has initiated the founding of several of major organizations: CUMULUS Network (1990), CUMULUS, the International Association of Universities and Colleges of Art, Design and Media (2001), The Finnish Institute in Japan (1996), The Japan-Finland Design Association JFDA (2000), The Finnish-Swedish Academy of Industrial Design (2003), The Sino-Finnish Centre at Tongji University and the Aalto-Tongji Design Factory in Shanghai (2010).
Sotamaa has been awarded Honorary Doctorates by the Aalto University School of Arts, Design and Architecture (2013) and by the Estonian Academy of Arts(2004). He is Honorary Chairman of the Finnish Institute in Japan and Honorary Fellow of the Aalto University School of Art and Design, the Finnish Association of Designers (ORNAMO) and Graafiset muotoilijat (GM), as well as of the Royal College of Art in the UK. He is a Member of the Comite d´honneur of Ecole Supérieure d´Arts Graphiques et d´Architedcture Interieure-Design ESAG-Penninghen, France.
Sotamaa has been awarded the Finnish Design Lifetime Achievement Award in 2013, the People of the Year of Shanghai Design Week 2013, the Magnolia Award of Shanghai City in 2011, the Lifetime Achievement Award by CUMULUS Association in 2010, the MTV3 Finland Culture Prize in 1999, the Albert Gebhard Medal of the Graphic Designers Association, Finland in 2003, the Sign of Honor of the Latvian Academy of Arts in 2006, the Prix Met de Penninghen, Ecole Superiéure d´Arts Graphiques et d´Architecture Interieure-Design Esag-Penninghen in 2007, Medal of the Helsinki University of Technology in 2011. In 2002 he was a Nominee for the World Technology Award in Design. Sotamaa was awarded the Most Beautiful Book of the Year 2000 Prize and he is listed in the Who is Who in the World and International Who is Who of Professionals.
Sotamaa has been decorated with the Order of the Rising Sun, Gold Rays with Neck Ribbon, Japan; the Golden Medal of the City of Helsinki, Finland; Commander, Order of the Lion of Finland; Commandeur in de Orde van Oranje-Nassau, Netherlands; Knight, First Class of the Order of the White Rose of Finland.