Yuichi Shoda

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Yuichi Shoda
Residence United States
Fields Psychology
Institutions University of Washington[1]
Known for Cognitive-affective personality system

Yuichi Shoda is a Japanese-born psychologist and academic[2] who contributed to the development of the cognitive-affective personality system theory of personality.[1][3]


Shoda was born and grew up in Japan. He studied physics at Hokkaido University in Sapporo. After attending the University of California, Santa Cruz, he started graduate school in psychology at Stanford, and finished at Columbia University with a PhD degree in psychology in 1990.[1] He joined the University of Washington in 1996.[2]

In 1996 he co-authored with Walter Mischel a paper presenting the "cognitive-affective system theory of personality", stating that if people's behaviors reflect their personalities, and if their personalities remain relatively unchanged across situations, then it should be possible to predict what a person is like in one situation from knowing what she or he is like in another, based on stable and distinctive, individual patterns, called behavioral signatures.[3]

Selected works[edit]

Authors / editors Title Publication date Publisher Place of publication ISBN / ISSN
Yuichi Shoda, Walter Mischel, Jack C. Wright Links between personality judgments and contextualized behavior patterns: Situation-behavior profiles of personality prototypes 1993 Social Cognition (Guilford), 4, pp. 399-429 New York United States ISSN 0278-016X
Yuichi Shoda, Walter Mischel Cognitive social approach to dispositional inferences: What if the perceiver is a cognitive-social theorist? 1993 Personality and Social Psychology Bulletin (Sage), 19, pp. 574-585 London United Kingdom ISSN 0146-1672
Daniel Cervone, Yuichi Shoda (Eds.) The coherence of personality: Social-cognitive bases of personality consistency, variability, and organization 1999 Guilford New York United States ISBN 1572304367
Yuichi Shoda, Walter Mischel Reconciling contextualism with the core assumptions of personality psychology 2000 European Journal of Personality (Wiley), 14, pp. 407-428 Hoboken, NJ United States ISSN 1099-0984
Yuichi Shoda, Daniel Cervone, Geraldine Downey (Eds.) Persons in context: building a science of the individual 2007 Guilford New York United States ISBN 9781593855673


  1. ^ a b c Yuichi Shoda at Social Psychology Network
  2. ^ a b Yuichi Shoda Lab
  3. ^ a b Mischel, W. & Shoda, Y. (1995). A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. Psychological Review, 102, 246-268.