Yuko Yamaguchi

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Yuko Yamaguchi (山口 裕子 Yamaguchi Yūko?, born October 24) is a Japanese character designer and illustrator, who is well-known as the third character designer of Hello Kitty.


Yamaguchi was born in Kōchi, Kōchi, Japan. She attended Joshibi University of Art and Design[1] where she studied industrial design. Yamaguchi joined Sanrio in 1978. In 1980 she became the third Hello Kitty designer.[2] She has been the main Hello Kitty designer for much of the character's history.[3]

Aside from Hello Kitty, Yamaguchi is also the producer of the character franchise Jewelpet since 2008.[4] She also did the illustration for TV Asahi's official mascot, Go-Chan.


  1. ^ Jonathan Clements. Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade. A-Net Digital LLC. p. 285. ISBN 978-0-9845937-5-0. Retrieved 25 March 2012. 
  2. ^ Takagi, Jun (August 21, 2008). "10 Questions for Yuko Yamaguchi". TIME Magazine. Retrieved 2009-10-31. 
  3. ^ Tabuchi, Hiroko (May 14, 2010). "In Search of Adorable, as Hello Kitty Gets Closer to Goodbye". NYTimes.com. 
  4. ^ "ジュエルペット映画版で芦田愛菜がお菓子の国のプリンセスに!". Movie Collection. April 2, 2012. Retrieved September 23, 2012. 

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