||This article contains content that is written like an advertisement. (March 2015)|
|Headquarters||Redwood City, California|
|David Feller, Vadim Geshel|
Yummly is a free smartphone app and website that provides recipe recommendations personalized to the individual's tastes, semantic recipe search, a digital recipe box, and one-hour grocery delivery. The Yummly app is available for the iPhone, iPad and Android. The Yummly app was Best of 2014 in Apple's App Store.
Yummly transforms food into data. Yummly understands, analyzes, mines and connects food to data, delivering smart, personal & useful products. Yummly is able to do this through sophisticated, patent-pending technology, a hand-curated knowledge graph for food and great user experience.
This technology allows Yummly to offer a semantic web search engine for food, cooking and recipes. It ‘understands’ food on a variety of levels; allows users to search by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources; and ‘learns’ about users based on their likes and dislikes. Yummly uses this information to categorize food for search and make recommendations.
Yummly has 15 million active users in the U.S. and in early 2015 launched their website in the U.K.
The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com, eBay and StumbleUpon. Yummly has raised 7.8 million in venture capital and is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures
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