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Industry Software, Internet
Founded January 2009
Key people
David Feller, Vadim Geshel
Products Search
Website www.yummly.com

Yummly is a free smartphone app and website that provides recipe recommendations personalized to the individual's tastes, semantic recipe search, a digital recipe box, and one-hour grocery delivery. The Yummly app is available for the iPhone, iPad and Android. The Yummly app was Best of 2014 in Apple's App Store.[1]

Yummly transforms food into data. Yummly understands, analyzes, mines and connects food to data, delivering smart, personal & useful products. Yummly is able to do this through sophisticated, patent-pending technology,[2] a hand-curated knowledge graph for food and great user experience.

This technology allows Yummly to offer a semantic web search engine for food, cooking and recipes. It ‘understands’ food on a variety of levels; allows users to search by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources; and ‘learns’ about users based on their likes and dislikes. Yummly uses this information to categorize food for search and make recommendations.[3]

Yummly is located in Redwood City, California,[4] previously at 165 University Avenue - the former home of other successful internet companies [5]

Yummly has 15 million active users in the U.S. and in early 2015 launched their website in the U.K.[6]


The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com, eBay and StumbleUpon. Yummly has raised 7.8 million in venture capital and is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures[4]


In March 2013, Yummy opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data.[7]

See also[edit]


  1. ^ "Apple Says These Are the Best Apps of 2014". Time (Time). Retrieved 8 December 2014. 
  2. ^ "The Technology Behind The Food Porn Boom". Fast Company. Fast Company. Retrieved 10 June 2014. 
  3. ^ Goldfisher, Alistair (Nov 24, 2010). "Startup Yummly like "Google for food"". Reuters. Thomson Reuters. Retrieved Feb 16, 2015. 
  4. ^ a b "Semantic Recipe Search Engine Yummly Raises $6M From Unilever And Others". TechCrunch. AOL. Retrieved 14 February 2015. 
  5. ^ "A building blessed with tech success". CNET. Retrieved 4 October 2002. 
  6. ^ "Yummly Takes Its Recipe Discovery Platform International With U.K. Site & iOS App Launch". TechCrunch. AOL. Retrieved 14 February 2015. 
  7. ^ Fitchard, Kevin (March 20, 2013). "Yummly opens up its recipe API to food app developers". Gigaom. Gigaom. Retrieved February 17, 2015. 

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