Yummly

Yummly

Yummly logo
Industry	Software, Internet
Founded	January 2009
Headquarters	Palo Alto, California
Key people	David Feller, Vadim Geshel
Products	Search
Website	http://yummly.com

Yummly is a semantic web search engine for food, cooking and recipes. It ‘understands’ food on a variety of levels, allows users to search by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources, and ‘learns’ about users based on their likes and dislikes. Yummly uses this information to categorize food for search and make recommendations. Yummly is located in Palo Alto, California, and previously at 165 University Avenue - the former home of other successful internet companies.

Yummly has a suite of proprietary technology that makes its semantic search possible.

The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com, eBay and StumbleUpon. Yummly is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and angel investors.

External links

• Yummly.com
• Yummly blog

Further reading

• Reuters, Nov 24, 2010 "Startup Yummly like 'Google for food'"
• About.com, "The Top Ten Search Engines of 2010"
• TechCrunch, Jun 21, 2010 "Yummly’s Semantic Search Engine Is The Ultimate Online Cookbook For Foodies"
• Thrillist, Jun 22, 2010 "A search engine to solve mealtime indecision"
• Tasting Table, May 13, 2010 "Dinner Diviner: A recipe searcher that knows you best"
• peHUB,June 23, 2010 "Distaste for Mustard Leads to Yummly"