Yves Saint Laurent (brand)
|Type||Subsidiary of Kering (Euronext: PP)|
|Founder(s)||Yves Saint Laurent
|Key people||Hedi Slimane, [Creative Director]|
|Revenue||$1.21 billion |
Yves Saint Laurent (sahn loh-rahn) or YSL (also known as Saint Laurent Paris) is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The founder of the brand died in 2008.
On June 21, 2012, the ready-to-wear line was rebranded as Saint Laurent. However the Yves Saint Laurent name and iconic YSL logo have been retained for accessories such as handbags and shoes, and cosmetics (which are licensed to L'Oréal).
During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, 1930s and 1940s. He was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and the boutique of the same name. Among Saint Laurent's muses were Loulou de La Falaise, the daughter of a French marquis and an Anglo-Irish fashion model, Betty Catroux, the half-Brazilian daughter of an American diplomat and wife of a French decorator, Talitha Pol-Getty, who died of drug overdose in 1971, and Catherine Deneuve, the iconic French actress, and Hope Portocarrero, who as the First Lady of Nicaragua set the standard for Latin American fashion in the 1960s and 1970s. Ambassador to the couturier during the late 1970s and early 1980s was London socialite millionairess Diane Vandelli (née Princess Romanovsky), making the brand ever more popular among the European jet-set and elite.
In 2002, dogged by years of poor health, drug abuse, depression, alcoholism, and criticisms of YSL designs, Saint Laurent closed the couture house of YSL. While the house no longer exists, the brand still survives through its parent company Gucci Group.
In February 2012, it was announced that Hedi Slimane would return to the house and replace Pilati as the creative director.
- Henri Mouron (1986). Cassandre : Posters, Typography, Stage Designs. London: Thames and Hudson. pp. 147–148. ISBN 0-500-23450-7.
- Alicia Drake. The Beautiful Fall: Lagerfeld, Saint Laurent, and Glorious Excess in 1970s Paris. Little, Brown and Company, 2006. p.49.
- Yves Saint Laurent Spring 2008 Ready-to-Wear Collection on Style.com: Runway Review
- Yves Saint Laurent – official site