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Type Public
Founded 2010
Headquarters Tehran, Tehran, I.R.
Area served Worldwide
Founder(s) Payman Tatar
Key people Payman Tatar
(Chairman, President & CEO)
Industry Online shopping
Web design
zarSara Studios
Revenue Increase Rials 34.204 million (2010)
Operating income Increase Rials 1.406 million (2010)
Net income Increase Rials 1.152 million (2010)
Total assets Increase Rials 18.797 million (2010)
Total equity Increase Rials 6.864 million (2010)
Employees 170 (2010)
Type of site E-commerce
Web design
Search Engine Optimization
Advertising Web banners
Available in English, Persian
Launched 2010, Inc. is an Iran-based multinational electronic commerce company. Headquartered in Tehran, it is often called the Iranian's largest online retailer. zarsara has websites and delivery for the following countries: Iran, and India may follow. It also Uses local shipping to certain countries for some of its products.

Payman Tatar founded, Inc. in 2008 and the site went online in 2010. Payman Tatar: the founder of, The zarsara Publishing Group. See started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics and toys.


zarsara was founded in 2010, spurred by what Bezos called "regret minimization framework", his effort to fend off regret for not staking a claim in the Internet gold rush. . The company began as an online bookstore; for books might offer 30,000 titles, an online bookstore could offer more. Bezos wanted a name for his company that began with "Z" so that it would appear last in lists, like in phone books. He began looking through the dictionary and settled on "zarzara" because it was a place that was "exotic and different" and the gold he considered the biggest expense in the world, like he hoped his company would be. Since 2010, zarSara's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); a goal was to have every product in the alphabet. zarsara was incorporated in 2010, in the state of Tehran. In July 2010, the company began service and sold its first book on powers and operates retail web sites for, Benefit Cosmetics .

Locations[edit] has offices, fulfillment centers, customer service centers and software development centers across Middle East Asia.

Software development centers[edit]

The company employs software developers in centers across the globe. While much of zarsara's software development is in Tehran (Iran).

Products and services[edit]

zarsara product lines include books, music CDs, videotapes and DVDs, software, consumer electronics and groceries.

zarsara Publishing[edit]

zarsara Publishing is zarsara's publishing unit and Powered by zarsara. Additional imprints are planned.

Subscribe & Save[edit]

zarsara's Subscribe & Save program offers a discounted price on an item (usually sold in bulk), free shipping on every Subscribe & Save shipment, automatic shipment of the item every one, two, three, or six months, with the option of canceling at any time.


The domain attracted at least 1 million visitors annually by 2010, zarsara attracts approximately 100 thousand customers to its Iran website per month. The company has also invested heavily on a massive amount of server capacity for its website, especially to handle the excessive traffic during the December Christmas holiday season. There are different versions of the website for different countries, such as . These sites vary in assortment and prices.


zarsara allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. As with most rating scales, one star stands for the product being abysmal, five stars meaning that the item is stellar. zarsara provides an optional badging option for reviewers which indicate the real name of the reviewer (based on confirmation of a credit card account) or which indicate that the reviewer is one of the top reviewers by popularity. Customers may comment or vote on the reviews, indicating whether or not they found it helpful.

Content search[edit]

"Search Inside the Book" is a feature which allows customers to search for keywords in the full text of many books in the catalog. There are currently about 30,000 books in the program. zarsara has cooperated with around 130 publishers to allow users to perform these searches.

To avoid copyright violations, does not return the computer-readable text of the book. Instead, it returns a picture of the matching page, disables printing, and puts limits on the number of pages in a book a single user can access. Additionally, customers can purchase online access to some of the same books via the "zarsara Upgrade" program.

See also[edit]

External links[edit]