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Zee Jagran, launched on January 2004, was Zee Telefilms Limited’s foray into the spiritual and religious entertainment genre, aimed at awakening people to realize the spiritual aspects in their life and hence enriching lives. A 24-hour socio-spiritual offering, Zee Jagran was born amidst strong branding, wide accessibility and powerful infrastructure and global transmission, with content creation standards that put the channel above any other channel in this genre.