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The Zee Rishtey Awards is an annual award show presented by Zee TV to recognize and honor the popularity of characters portrayed by the actors in the indian soap opera's aired on Zee TV. The Zee Rishtey Awards have been one of the most popular and most rated award events since 2010 on Zee TV. Nominations for the awards are declared by the channel. The winners are selected through voting that is made online and through SMS.
The first Zee Rishtey Awards (titled as Zee Rishton Ka Utsav) ceremony was held in 2007 in Mumbai, India to honor outstanding portrayal of the characters from the shows of Zee TV. The award ceremonies are usually held at the end of the year. During the second edition, the award ceremony was held on February 18, 2010 as Zee Rishtey Awards for the shows of Zee TV aired in the year 2009 and since is awarded annually.