|Launched||September 11, 2004|
|Owned by||Essel Group|
|Picture format||1080i HDTV
|Headquarters||New Delhi, India|
|Sister channel(s)||Zee TV
|Dish TV||Channel 100|
|Airtel digital TV||Channel 123|
|Dish Network (USA)||Channel 617|
|Destiny Cable||Channel 124 (Digital)|
|SkyCable||Channel 124 (Digital)|
|SkyCable Cavite (Cavite Cable TV)||Channel 72 (Note: Moved to Channel 74
Effective: Jan., 2011)
Zee Smile is a general entertainment channel that was launched on September 11, 2004. The channel was launched by Zee Network as Smile TV, but on March 28, 2005 as part of Zee Network's revamp, the channel was renamed as Zee Smile.
The channel was established by Essel Group under the stewardship of Ashish Kaul, VP of Corporate Brand Development and Nitin Vaidya, business head of Smile TV. Along with sitcoms, the channel also broadcast game shows, comedy chat shows, and comedy movies. The channel also acquired various successful globally accepted comic formats as well as Indian formats to generate more revenue.
The channel was mainly launched to compete with rival SAB TV, the only other Indian comedy channel. Presently, with a tough competition in the market and Zee TV being the main focus, Zee Smile has no original (new) shows in its basket. Currently, it only airs reruns of recently ended or continus popular drama series of its sister channel Zee TV along with some television shopping programmes now available on www.blacktvlive.com.
Along with airing reruns of previous shows of Zee TV channel, following is a list of original and afresh shows that were broadcast by Zee Smile. Later on, some of these shows have also been reran on Zee TV, a sister channel to Zee Smile.
- Shukla, Archana (September 5, 2004). "Zee Network to launch comedy channel". The Economic Times.
- "Zee dons new look". Indiantelevision.com. March 28, 2005.
- "Smile TV to be rebranded". Ps Marketing. 2005.
- "Smile TV". The Tribune. September 7, 2005.
- "Nitin Vaidya made Smile TV business head". Indiantelevision.com. October 26, 2004.
- "Zee Smile looks to acquire global formats". Indiantelevision.com. June 14, 2005.