Zenobia pulverulenta

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Zenobia pulverulenta
Zenobia pulverulenta.jpg
Scientific classification
Kingdom: Plantae
(unranked): Angiosperms
(unranked): Eudicots
(unranked): Asterids
Order: Ericales
Family: Ericaceae
Genus: Zenobia
Species: Z. pulverulenta
Binomial name
Zenobia pulverulenta
(Bartram ex Willd.) Pollard

Zenobia pulverulenta, Honeycup, is the sole species in the genus Zenobia, in the flowering plant family Ericaceae. It is native to the Southeastern United States, in North Carolina, South Carolina, and Virginia.


Zenobia pulverulenta is a deciduous or semi-evergreen shrub growing to 0.5-1.8 m tall. The leaves are spirally arranged, ovate to elliptic, 2-7 cm long.

The flowers are white, bell-shaped, 12 mm long and 10 mm broad, and sweetly scented. The fruit is a dry five-valved capsule.