||This article contains content that is written like an advertisement. (September 2013)|
|Industry||Carbonated soft drinks|
Zevia is a Los Angeles-based company that produces zero-calorie soft drinks sweetened with stevia and erythritol. Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg. Donald Thrasher was the company's initial Chief Operating Officer. Zevia LLC was originally DrinkZevia LLC, which was based on a merger with Thrasher Beverage Corporation.
Zevia was launched in 2007 as an alternative soda for those who want to avoid both added sugars and artificial sweeteners.
Prior to 2009, Zevia was considered a “carbonated stevia supplement” as the U.S. Food and Drug Administration (FDA) had not yet granted stevia approved status as a food additive. In 2009, once FDA GRAS (Generally Recognized as Safe) status was given, Zevia became classified and marketed as a soda. The product also contains no net carbohydrates and no fats.
By the end of 2008 ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company’s 2008 revenue was $925,000, and the product was available in 850 stores. In 2010, Zevia reported a 300% increase in same-store sales over 2009.
In May 2012, the product was the best-selling soda in Whole Foods. By July 2013, Zevia was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.
As of 2014[update], Zevia is available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores. Zevia is also sold in Canada, Australia, Europe, and Latin America, [needs update]
Zevia has been featured in several national publications, including O: The Oprah Magazine and the Wall Street Journal. As of 2014[update], the company produces fifteen different flavors including, Cola, Cherry-Cola, Dr. Zevia, Ginger ale, Lemon-lime Twist, Grape, Black Cherry, Cream Soda, Orange, Strawberry and Mountain Zevia.
Ingredients and brand portfolio
Zevia contains stevia provided by Sweet Green Fields’ United States crops. The soda comes in 15 flavors available in 12 ounce cans. In April 2013, the company released six of their bestselling flavors in glass bottles including Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer, and Grape. The branding was designed by Shepard Fairey, who designed the “Hope” posters for the Barack Obama presidential campaign.
- "Company Overview of Zevia LLC". Bloomberg Businessweek. Retrieved March 30, 2012.
- "Declining Soda Sales Lead to Search for Holy Grail." Bloomberg Businessweek. Reporter Gigi Stone. Accessed April 24, 2013
- Zevia (September 2011). "Zevia - The Sweet Story of Our Soda". Zevia.
- Andrea James (August 27, 2008). "Seattle-based Zevia selling all-natural, zero-calorie drink". The Seattle Post-Intelligencer. Retrieved March 30, 2012.
- "‘Soda’ No Longer Four-Letter Word For Diabetics Thanks To Culver City Company". CBS Los Angeles. March 9, 2012. Retrieved March 30, 2012.
- Natasha Turner (2011). The Supercharged Hormone Diet: A 30-Day Accelerated Plan to Lose Weight, Restore Metabolism and Feel Younger Longer. Random House. p. 124.
- Jeff Reynolds (November 2008). "Sunwin International Customer Zevia LLC Recognized as Fastest Growing Natural Product". Retrieved March 30, 2012.
- Bruce, Bill. "Zevia Lands Deal with Whole Foods." FoodBev.com. Apr. 29, 2009
- Choi, Candace. "Cola holy grail: Great taste, no calories, no artificial sweetener.” The Seattle Times. July 26, 2012
- "High End Optimism." BEVNET. Sept. 2, 2010. Accessed Apr. 24, 2013
- "Zevia LLC Gets New Owners". BevNet. September 28, 2010. Retrieved March 30, 2012.
- Spence, Paddy. "How a Startup Can Succeed in a Mature Category." Harvard Business Review blog. Apr. 4, 2013
- Tabaka, Marla. “Leave the Nest to Start Your Company? 8 Signs You’re Ready.” Inc. Magazine. Mar. 5, 2012
- "Meet the Brand: Zeroing in on Zevia." Sprouts website. Accessed Apr. 24, 2013
- Fulton, April. “Hold the Ice: Rhetoric Gets Hot Over New York’s Big Soda Ban.” NPR blog: The Salt. July 24, 2012
- "Zevia CEO Fights for a Sugar Ban". CNBC. Retrieved April 24, 2013.
- "Zevia Says First Major Soda to Use Monk Fruit." BeverageWorld. January 14, 2014
- [Klineman, Jeffrey. "Zevia Set to Unleash New Sweetener Mix." BEVNET. Dec. 18, 2013
- Lopes, Marina. "Feature: A sweet Asian fruit tempts the troubled soft drink industry." Reuters. December 22, 2013
- "Zevia reformulates soft drinks with new sweeteners." Beverage Industry. December 19, 2013
- Maria Tabaka (March 5, 2012). "Leave the Nest to Start Your Company? 8 Signs You're Ready". Inc. Magazine. Retrieved March 30, 2012.
- Schussheim, Sarah. "How Zevia is Staking Its Claim as Fashion's Favorite Soda." Elle Magazine. July 15, 2013.
- "Zevia Achieves Record-Breaking Quarter." BevNet. July 17, 2013
- Watson, Elaine. "Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand." Food Navigator. Jan. 9, 2014
- Wilbanks, Carri. "Zevia Offers Healthier Alternative to Soda." Examiner. August 26, 2013
- "Zevia Natural Zero Calorie Soda". Oprah.com. Retrieved March 30, 2012.
- ANJALI ATHAVALEY (April 30, 2009). "Foamy Drinks with Flavor". Wall Street Journal. Retrieved March 30, 2012.
- Dennis Askew (March 19, 2012). "The Coming of Age of a New, Healthier Sweetener (OTC:STVF)". Smallcap Network. Retrieved March 30, 2012.
- Sweet Green Fields press release. “Sweet Green Fields Selected by Zevia Natural Soda as Exclusive Stevia Provider; All Stevia Will Be Grown in U.S.” March 28, 2011
- Shee, Adelina. "Zero Calorie Zevia." 303 Magazine. Dec. 23, 2012
- Rothman, Max. “BevNET TV: Zevia Launches Glass Bottles at Expo West.” Mar. 15, 2013