||This article is written like a personal reflection or opinion essay rather than an encyclopedic description of the subject. (October 2012)|
Zexel is a Japanese auto-components manufacturer. It was founded in 1939 as Diesel Kiki Co., Ltd., under a Bosch license, for domestic production of fuel-injection pumps for diesel engines. Originally established with an investment from Isuzu Motors Ltd., (a major Japanese manufacturer of engines for heavy-duty vehicles), this company was renamed ZEXEL Corp. in 1990. Diesel-Kiki entered into a joint venture in the United States with Wynns Climate Systems to begin manufacturing automotive HVAC systems in approximately 1987. The company was called Wynn-Kiki at the time and was the predecessor to ZEXEL USA. The ZEXEL rebranding was a two year project involving a world-wide name search and complete marketing strategy analysis. The company logo featured red, white and blue colors picked to represent precision, technology and excellence. A CD was even distributed to employees featuring a new company theme song. The name itself was compiled of the "Z" from zenith, because the company reached the zenith of its performance under its old name of Diesel-Kiki, and the word "excel" because the company wanted to excel at customer satisfaction. Somehow in their translation though, it came out ZEXEL instead of ZEXCEL.
Research and development
Since its inception as Diesel Kiki Ltd., the company developed many products that helped start the revolution of Japanese automotive excellence. Because of its big research and development capacity, it also participated in international fora on environmental protection projects like the reduction of ozone depleting substances, smoke emission, etc.
Following the Bosch takeover, there was a series of ownership changes that resulted in the division of the major business groups: fuel injection pumps, automotive airconditioners, bus airconditioners and mobile refrigeration units, and the differential and airbag product lines. For example, M.C. Bernardo Inc. (the exclusive representative of Diesel Kiki/Zexel in the Philippines) had to turn over business to Robert Bosch Philippines, like other Zexel partners in other countries and regions.
Valeo of France bought the automotive airconditioner business, and refocused manufacturing to support the European market. The shift in focus was the reason why Zexel Automotive Climate Control Systems (ZACCS) stopped its operations providing products, unit prototyping and after-market services to Isuzu, Nissan, Nissan Diesel and Columbian Motors (Kia assembler)in the Philippines. Zexel's US operations were headquartered in Decatur, Il. and focused on A/C compressors for Saturn at that facility. Being a vane type compressor, their notable feature was near silent operation and a variable displacement capability meaning they did not cycle on and off resulting in much smoother engine running. The Texas facility produced evaporator assemblies, otherwise called cooling units, hook up tubes and condensors. Customers of that plant included Mazda, Subaru, Isuzu and Volvo. The plant produced more than three thousand condensors per day and pioneered certain aspects of parallel flow condensor design and manufacturing.
Bus airconditioners and refrigeration
Thermo King bought into the bus airconditioner and refrigeration lines.
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