Zhigulevskoye (or Zhigulyovskoye) (Russian- Жигулёвское) is a notable brand of Soviet (Russian) beer. The original brewery was founded in Samara in 1881 by an Austrian entrepreneur Alfred von Vacano. The original brand was named Viennese Beer (as in, beer from Vienna), but in 1934 Soviet authorities renamed it to "Zhigulevskoye Beer" to eradicate a bourgeois name.
During the Soviet era, this was at times virtually the only beer brand; also a brand you could find guaranteed anywhere in the country. At the peak of its popularity it was made in more than 700 breweries around the country, and it practically became a genericized name for beer. Production had been regulated by a GOST standard since 1938. It was required to contain no less than 2.8% of alcohol by mass and was allowed to have up to 15% of adjuncts.
After disintegration of the Soviet Union beer under Zhigulyovskoye brand had been marketed by multiple breweries in several countries. Attempt to register it as a trademark had been nullified in 2000.
Marketing outside Russia
There was an attempt to market it in Britain under the name "Zhiguli's", but it did not prove popular.
- Info.Samara.Ru | Альфред Филиппович фон Вакано
- ОСТ 350-38, ГОСТ 3473-46, ГОСТ 3473-53, ГОСТ 3473-69, ГОСТ 3473-78
- «ЖИГУЛЁВСКОЕ» РАЗРЕШИЛИ ПРОИЗВОДИТЬ ВСЕМ — Маркетинг и практика предпринимательства — Деловая пресса. Электронные газеты
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