ZinePak

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ZinePak
Industry Music and Publishing
Founded 2011
Founder Brittany Hodak and Kim Kaupe
Products ZinePaks
Website ZinePak

ZinePak is an American music and publishing company founded in 2011.

Company history[edit]

ZinePak was launched in January 2011 by founders Brittany Hodak and Kim Kaupe. The two met while working at Fathom Communications in 2010, with Hodak coming from a background in music and Kaupe coming from a background in publishing—specifically having worked for Conde Nast Publications.[1][2] ZinePak's first and primary distributor was Walmart, which was interested in finding a way to combat slunking music sales due to piracy and online downloads.

According to Geri Stengel of Forbes Magazine, founders "Hodak and Kaupe came up with a business model that compete[d] with the lure of online purchasing and piracy. Passionate music fans want more than just music. They want an experience. When you’re not attending a concert, interacting with memorabilia achieves that. ZinePak packages a CD with a fan magazine and other items that tie to the musician, such as posters, guitar picks, and even branded greeting cards and perfume samples. These engage listeners in a personalized experience with the musician".[3] In 2013 the company was named Entrepreneur Magazine's April Startup of the Month,[1] was named one of the magazine's top thirty startups to watch,[4] and both founders were named to the Advertising Age 40 under 40.[5] In 2013 the company was also nominated for the Wall Street Journal's Startup of the Year.[6][7]

ZinePaks[edit]

ZinePak has produced ZinePaks for clients including KIDZ BOP, the Academy of Country Music, Justin Bieber, Taylor Swift, No Doubt, KISS, Dove, Dr. Pepper,[1] Rascal Flatts, Phillip Phillips, Scotty McCreery, Selena Gomez,[5] Katy Perry,[8] Maroon 5,[5] Toby Keith,[9] and Mary J. Blige.[10] The Beach Boys released a ZinePak upon their 50th anniversary, which according to Billboard, included "a 72-page magazine featuring rare photos and new interviews with Brian Wilson, Mike Love, Bruce Johnston, Al Jardine and David Marks, plus collectible postcards and an 11-track CD." Their ZinePak for the Academy of Country Music Awards debuted as "No. 17 on the Billboard Top Country Albums chart, No. 4 on Top Compilation Albums and No. 19 on Top Independent Albums".[11] The compilation ZinePak for each Awards show since has also charted.[12] The company has also partnered with brands, movie studios, athletes, and fashion labels. It has also used iBooks and magazines with augmented reality elements in its ZinePaks.[4]

Financials[edit]

The company has taken no venture capital and was completely self-funded by the founders.[3] As of early 2013 ZinePak has sold over one million ZinePaks.[13]

References[edit]

  1. ^ a b c KARA OHNGREN (April 9, 2013). "How ZinePak Built a Growing Publishing Empire on the Back of Bieber Fever". Entrepreneur Magazine. Retrieved October 18, 2013. 
  2. ^ "Founder’s Chronicle: Kim Kaupe, Founder of ‘ZinePak". Agency Post. March 11, 2013. Retrieved October 18, 2013. 
  3. ^ a b "Need Financing? Don't Just Think Loan or Equity". Forbes Magazine. October 9, 2013. Retrieved October 18, 2013. 
  4. ^ a b ANDREA HUSPENI (September 10, 2013). "Top 30 startups to watch". Entrepreneur Magazine. Retrieved October 23, 2013. 
  5. ^ a b c Brianne Nemiroff (March 22, 2013). "Meet the 'ZinePak Girls: Brittany Hodak and Kim Kaupe". Viva Glam Magazine. Retrieved October 18, 2013. 
  6. ^ "'ZinePak". Wall Street Journal. Retrieved October 18, 2013. 
  7. ^ "Think Print Is Dead? Take a Look at 'ZinePak". Wall Street Journal. Retrieved October 18, 2013. 
  8. ^ Pedro Rodriguez. "Coming Soon: Katy Perry Fan Q&A Exclusive 'Zinepak". Brink Magazine Online. Retrieved October 18, 2013. 
  9. ^ Brandy McDonnell (September 24, 2013). "Toby Keith releasing new album "Drinks After Work" with exclusive 'ZinePak". Oklahoma News. Retrieved October 18, 2013. 
  10. ^ "ET's Mary J. Blige X-Mas CD/ZinePak Giveaway!". Entertainment Tonight. October 15, 2013. Retrieved October 18, 2013. 
  11. ^ Gary Graff (April 20, 2012). "Exclusive: Beach Boys Get a 'ZinePak for 50th Anniversary". Billboard Magazine. Retrieved October 18, 2013. 
  12. ^ "Billboard Charts". Retrieved October 28, 2013. 
  13. ^ Gregory Bresiger (April 14, 2013). "Leaning into $: Women-owned businesses are helping sluggish economy". New York Post. Retrieved October 18, 2013. 

External links[edit]