John Zogby

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John Zogby
John Zogby.jpg
Born 1948 (age 65–66)
Utica, New York
Occupation Senior Analyst with Zogby Analytics

John Zogby (born 1948) founder of the "Zogby Poll" and the Zogby companies, is an American public opinion pollster and author. His polling is best known for both phone polling and interactive, Internet-based polling. Zogby is currently Senior Analyst with Zogby Analytics.[1]

Early years[edit]

Zogby grew up in Utica, New York, the son of Lebanese Catholic immigrants. His brother, James Zogby, is the founder of the Arab American Institute, and is also an independent pollster and Senior Analyst with Zogby Analytics.

Zogby received a Bachelor's degree in history from Le Moyne College in 1970 and a Master's degree in history from Syracuse University in 1973.[2] He taught history and political science for 24 years. A trustee of Le Moyne College, Zogby received the Alumni Award in June, 2000. In 2005, he was awarded Honorary Doctorate Degrees from State University of New York and the Graduate School of Union University. In 2009, Zogby received an Honorary Degree from the College of St. Rose.[3] In 2008 he was awarded the Chancellor's Distinguished Fellows Award from the University of California Irvine.[4]


An interpreter of the political scene, Zogby had a brief stint as an aspiring politician himself in 1981, when he ran unsuccessfully for Mayor of Utica, New York. He describes himself as a Democrat, while his polling firm is "independent and nonpartisan."[5]

Zogby International

Zogby founded the polling firm Zogby International in 1984. Since then, he has conducted polls and focus groups around the world, though he has gained the most publicity for his polls of United States presidential elections.

He first gained attention in the 1992 presidential election when he released a survey showing the New York State Governor Mario Cuomo would lose in his home state to incumbent President George H. W. Bush. That poll is widely thought to have pushed Cuomo from the race.[citation needed] Zogby gained more national attention in the 1996 presidential election when his final poll came within a tenth of a point of the actual result.[citation needed] Zogby also correctly polled the cliffhanger result of the 2000 presidential election won narrowly by George W. Bush, in contrast to most other pollsters who had expected Bush to win easily.[citation needed]

He has been known as an industry innovator, making it his standard practice to weight his political polls using party identification, which is not a common practice with other polls.[citation needed] Zogby claims this as one key reason his political polling has been so accurate over the years.

In 1998, Zogby began developing an interactive online polling methodology using a massive database of respondents that closely represents the national population at large.[6]

Zogby International has also had success with elections in countries outside the United States. Zogby correctly called the 2001 Israeli election for Ariel Sharon, the 2000 Mexican election for Vicente Fox and again in Mexico with the victory of Felipe Calderón in 2006.[citation needed] Also, Zogby has made a sideline of polling Arab attitudes toward the United States, particularly in regard to Lebanon.

In January 2010 a majority interest in Zogby International was sold to IBOPE Inteligência, a subsidiary of the IBOPE group, a Brazilian multinational company specializing in media, market and opinion research.[7] Zogby was to be Chairman of the Board, with a nine year option to sell his interest if he so chose.[8]

As of January 2012, differing as to the direction of the company, Zogby sold his remaining interest.[9]

In February 2012, Zogby joined with his son, Jonathan Zogby, and a group of former senior staff members from Zogby International at a new company, Zogby Analytics, as Senior Analyst.

Other activities[edit]

Zogby hosted a weekly show called "Zogby's Real America," which debuted on XM Satellite Radio's POTUS 08 Channel 130 in September 2007.[citation needed] The show provided commentary and analysis on fresh Zogby polling data though the presidential election in November 2008.[10]

Zogby writes a weekly column for and also presents a weekly "Obama Report Card" for Paul Bedard's Washington Secrets in the Washington Examiner. Since May 2005, he has also been a contributing blogger for The Huffington Post.[citation needed]

Zogby is a Senior Advisor at the John F. Kennedy School of Government at Harvard University and serves as the first Senior Fellow of The Catholic University of America's Institute for Policy Research and Catholic Studies in Washington, D.C. He is also a member of the board of directors of the Advertising Research Foundation, based in New York City.[citation needed]

He serves on the advisory council for Bio-Technology for the Center for Strategic and International Studies (CSIS) and is a Commissioner on the Center for Strategic and International Studies Commission on Smart Power, after having previously served on the Congressional-created  Advisory Group on Public Diplomacy for the Arab and Muslim World.[11]

In 2006 Zogby was honored as a "Living Legend of Oneida County" (NY) for his community service work and his founding of a groundbreaking worldwide company.[citation needed]

He is the author of The Way We'll Be, an optimistic portrait of the new American consumer based on his polls, published by Random House in August 2008. A new book by Zogby and Joan Snyder, entitled The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation, is available as of August 2013.[citation needed]

As Chairman of Sudan Sunrise, Zogby works to continue the vision of NBA player Manute Bol to bring peace to Sudan through education. He is presently also chairman of the capital campaign on behalf of Mohawk Valley Community College, where he taught in the 1970s. He serves on the boards of the Arab American Institute, Upstate Venture Connect—which links young entrepreneurs with venture capital in Upstate New York—and Freedom Guide Dogs. He is the vice chair of the New York Cyber Alliance.[citation needed] 


  • Zogby, John (1990). Arab America Today: A Demographic Profile of Arab Americans (First edition ed.). Washington, D.C.: Arab American Institute. OCLC 24357334. 
  • Zogby, John (2003). Public opinion and private accounts: measuring risk and confidence in rethinking social security (First edition ed.). Washington, D.C.: Cato Institute. OCLC 52641051. 
  • Zogby, John (2006). Iran versus America? (First edition ed.). Utica, NY: Zogby International. OCLC 71340360. 
  • Zogby, John (2008). The Way We'll Be: The Zogby Report on the Transformation of the American Dream (First edition ed.). New York: Random House. ISBN 978-1-4000-6450-2. 


  1. ^ Zogby Analytics
  2. ^ "About Zogby International". Retrieved 2008-11-03. 
  3. ^
  4. ^ "Meet The Team". Zogby Analytics. Zogby Analytics. 2013. Retrieved 31 August 2013. 
  5. ^ "Frequently Asked Questions". Zogby International. 2008. Retrieved 2008-09-08. 
  6. ^ "Election 2006—Zogby Polling on the Mark in Tumultuous Midterms". Zogby International. 17 March 2006. Retrieved 2008-09-08. 
  7. ^ Utica Observer Dispatch
  8. ^ Utica Observer Dispatch
  9. ^ Utica Observer Dispatch
  10. ^ "". XM Satellite Radio (PRNewswire). 2008-05-21. Retrieved 2009-10-27. 
  11. ^ Commission on Smart Power (2008). "John Zogby - Biography". Center for Strategic and International Studies. Retrieved 2008-09-08. 

External links[edit]