The Trouser Press describes Zoogz Rift as "an iconoclastic original" who is "as imaginative and stimulating as he is irritating and vitriolic." Rift was influenced by Frank Zappa and Captain Beefheart as well as Salvador Dalí and Ayn Rand. Zoogz Rift began his recording career with the album Idiots on the Miniature Golf Course, released by Snout Records in 1979. His long-time collaborators included Richie Häss and John Trubee (the latter being famous for the songshark tune, "A Blind Man's Penis"). Rift released several albums through SST Records during the 1980s. Richard Gehr, writing for Spin, noted that by the time of 1985's Interim Resurgence, Rift had completed a transition from "Zappa sycophancy" to "a conceptual continuity of his very own."Keyboard Magazine, in a special "Experimental Music" issue, described Rift's album The Island of Living Puke as "moments of outstanding free-form rock, sandwiched between scrupulously obscene interruptions." 
By 1985, Zoogz Rift had indicated his plans to enter professional wrestling. Zoogz Rift booked the UWF (Universal Wrestling Federation) in 1993. He left the promotion in March 1994, but returned in May 1995 to become Vice-President, alongside founder Herb Abrams. After Abrams died in 1996, the UWF promotion closed and Zoogz was left without a job. Zoogz hosted an online wrestling show, entitled Puke-A-Mania that provided a weekly assessment of WWE and TNA promotions, with Zoogz giving insight on wrestling issues. His rants on the show included the pushing of former WWF superstar Warlord, and his fascination with possibly training 60-year-old Vince McMahon to become a main-event wrestler. Zoogz wrestling career was cut short after being torture racked by Lex Luger.
Zoogz Rift died on March 22, 2011, aged 57. His death was due to serious complications from diabetes which he had been battling for well over a decade. He is survived by his son Aaron who used his dads small fortune to start a failed wrestling news site.