|Founder(s)||Alberto "Beto" Perez,
|Headquarters||800 Silks Run, Suite 2310
Zumba involves dance and aerobic elements. Zumba's choreography incorporates hip-hop, soca, samba, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves. Squats and lunges are also included. Zumba Fitness, an organization that sells Zumba videos and products, does not charge licensing fees to gyms or fitness centers. Approximately 14 million people take weekly Zumba classes in over 140,000 locations across more than 150 countries.
In the 1990's, Beto Perez forgot his tape of aerobics music for a class he was teaching. He took the tapes he had in his backpack – consisting of traditional salsa and merengue music – and improvised a class using this non-traditional aerobics music. After finding initial success in Colombia, he moved to the United States in 2001, where he teamed up with cofounder Alberto Perlman and a childhood friend, COO Alberto Aghion. The trio produced a demo reel, and the concept was discovered and licensed by a company called Fitness Quest to create a direct marketing campaign and a line of home videos.
Zumba sessions are typically about an hour long and are taught by instructors licensed by an organization called Zumba Academy. The exercises include music with fast and slow rhythms, as well as resistance training. The music comes from the following dance styles: cumbia, salsa, merengue, mambo, flamenco, chachacha, reggaeton, soca, samba, belly dancing, bhangra, hip hop music, axé music and tango. There are eight different types of classes for different levels of age and exertion. Zumba Gold mainly targets the older population. It is specifically designed to the needs of the elderly and includes the same kind of music as the Zumba fitness party class. Zumba Toning is for the people who do their workouts with toning sticks. Zumba Toning will target the abs, thighs, arms, and other muscles throughout the body. Zumba Toning is adding sculpting of body and cardio. Aqua Zumba is Zumba in a swimming pool. Zumba in the circuit is the dance combined with circuit training. These classes usually last 30 minutes and features strength exercises on various stations in timed intervals. Zumbatomic is a class designed for children between the ages of 4 and 12. It has the same dance and music styles as a regular Zumba Fitness class, but has routines designed specifically for kids. Zumba Gold-Toning is a toning class for older participants with goals of improving one's muscle strength, posture, mobility, and coordination. Zumba Sentao is a chair workout that focuses on using body weight to strengthen and tone the body. 
Because Zumba offers different options, proponents of Zumba claim that it is safe for all ages. At least some of the classes are specifically aimed at elderly people, to help them build strength, improve motion and posture, and socialize. A typical Zumba session burns between 500 and 1000 calories.
Zumba sells DVDs via infomercials in 2002. In 2005 The Zumba Academy has been launched to license instructors for teaching Zumba classes. In 2007 the company launched a clothing line called Zumba wear. In 2010 Zumba released its first fitness video game on November 30, 2010. As of August 2011[update], it has sold 3 million copies.  In July 2012, it released the compilation album Zumba Fitness Dance Party.
Zumba Fitness 2 video game was released in November 2011. A similar game was released on the Xbox 360 as Zumba Fitness Rush in February 2012. Zumba Fitness Core was released in October 2012 for the WII and Xbox 360. The game includes new features such as nutrition tips and ability to set personal goals.
Charitable causes 
Celebrity trend 
Part of the Zumba programs' popularity can be explained by its adoption by celebrities. Jennifer Lopez and Kirstie Alley are known to take Zumba classes as part of their workout routines, while Jackie Chan has been caught on video while performing the exercises. Other celebrity fans of Zumba include Eva LaRue, Jennifer Love Hewitt, Natalie Portman, Emma Watson, Victoria Beckham, Halle Berry, Toni Braxton, Nicky Hilton and Wyclef Jean.
|Wikimedia Commons has media related to: Zumba|
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