Zumba
| Founded | 2001 |
|---|---|
| Founder(s) | Alberto "Beto" Perez, Alberto Perlman, Alberto Aghion |
| Headquarters | 800 Silks Run, Suite 2310 Hallandale, FL |
| Employees | 217 |
| Website | www.zumba.com |
Zumba is a Latin dance -inspired fitness program created by dancer and choreographer Alberto "Beto" Perez in Colombia during the 1990s. [2]
Zumba involves dance and aerobic elements. Zumba's choreography incorporates hip-hop, soca, samba, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves. Squats and lunges are also included.[3] Zumba does not charge licensing fees to gyms or fitness centers.[4]
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[edit] Origin and history
In 1986, Perez forgot his tape of aerobics music for a class he was teaching. He took the tapes he had in his backpack—consisting of traditional Latin salsa and merengue music—and improvised a class using this non-traditional aerobics music. After finding initial success in Colombia, he moved to the United States in 2001, where he teamed up with cofounder Alberto Perlman and, a childhood friend, COO Alberto Aghion. The trio produced a demo reel, and the concept was discovered and licensed by a company called Fitness Quest to create a direct marketing campaign and a line of home videos.[5]
[edit] Exercises
Zumba exercises include music with fast and slow rhythms, as well as resistance training.[6] The music comes from the following dance styles: cumbia, salsa, merengue, mambo, flamenco, chachacha, reggaeton, soca, samba, belly dancing, bhangra, hip hop music, axé music and tango. There are seven different types of classes for different levels of age and exertion, including Aqua Zumba, which is based in the swimming pool.[7]
[edit] Products
Zumba began selling DVDs in 2002.[8] Furthermore, there is a Zumba video game and a clothing line.[9]
[edit] References
- ^ Sweat Equity, Miami Herald, p. G1, 13 February 2012
- ^ Zumba brings the dance party into the health club, USA Today, 10 October 2011
- ^ Fitness Guinea Pig: Zumba, Brides Magazine
- ^ Zumba Shakes the Monotony Out of Ordinary Aerobics Classes, The Washington Post, 31 July 2008
- ^ Zumba Turns Dancers Into Entrepreneurs, Inc., 26 May 2011
- ^ Get fit dancing: Dance to a different beat with Zumba, Daily Telegraph, 30 March 2009
- ^ About Zumba Fitness on official website
- ^ The secret to fitness craze Zumba's success?, The Independent, 7 September 2011
- ^ Zumba Movement Catches On, Now Comes the Hard Part, Fox Business, 11 April 2011
[edit] External links
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Wikimedia Commons has media related to: Zumba |
- zumba.com – official website
- Zumba article -Zumba fitness wii
