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{{short description|American nonprofit research |
{{short description|American nonprofit media research group}} |
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{{Infobox organization |
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| formation = {{start date and age|2004}} |
| formation = {{start date and age|2004}} |
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| type = Non-profit |
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| type = [[Nonprofit organization|Nonprofit]] |
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| status = [[Research institute]] |
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| purpose = Equal representation of women in Hollywood films |
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| focus = {{ubl|[[Media and gender]]|[[Ageism]]|}} |
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| location_city = [[Marina del Rey, California]] |
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| name = Geena Davis Institute on Gender in Media |
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| location_country = U.S. |
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| key_people = {{ubl|Madeline Di Nonno (President, [[CEO]])|Geena Davis (chair)}} |
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| website = {{URL|https://geenadavisinstitute.org}} |
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The '''Geena Davis Institute on Gender in Media''' is a US non-profit research organization that researches gender representation in media and advocates for equal representation of women and men. |
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The '''Geena Davis Institute (GDI)''' is an American nonprofit [[research institute]] specializing in the representation of women and other underrepresented groups in media. Founded by [[Geena Davis]] in 2004, GDI publishes research on representation annually and has developed tools for reviewing [[screenplay]]s and other media for bias for representation of various groups. |
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== History == |
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After watching children's TV with her young daughter, [[Geena Davis]] noticed that the large majority of these television shows and other media lacked a large number of female characters.<ref>{{Cite news|url=https://variety.com/2015/film/news/geena-davis-institute-on-gender-and-media-feminism-1201610886/|title=Geena Davis Makes Women the Center of Attention With Her Institute|last=Saval|first=Malina|date=October 6, 2015|work=Variety|access-date=April 7, 2017|language=en-US}}</ref><ref name="sarasotamagazine.com">{{cite web|url=https://www.sarasotamagazine.com/articles/2017/2/13/geena-davis-gender-quality|title=Geena Davis Is On a Mission for Gender Equality in the Media|access-date=March 12, 2018}}</ref><ref name="seejane.org">{{cite web|url=https://seejane.org/about-us/|title=About Us – See Jane|access-date=March 12, 2018}}</ref> Davis sponsored research on this type of entertainment, conducted by Stacy L. Smith at [[USC Annenberg School for Communication and Journalism|USC's Annenberg School for Communication and Journalism]]. One study by Smith found that three times as many males as females appeared in children's films while in children's television 1.67 males appeared for every 1 female.<ref>{{Cite web |last1=Smith |last2=Cook |first1=Stacy |first2=Crystal |date=2008 |title=Gender Stereotypes: An Analysis of Popular Films and TV |url=https://seejane.org/wp-content/uploads/GDIGM_Gender_Stereotypes.pdf }}</ref> Another research study from Smith's group showed that in G-rated films, characters in the workplace were 80.5% male and only 19.5% female.<ref>Marechal, AJ. “Davis Institute Tracks Gender Gaps in Media.” Salem State University , September 23, 2011</ref><ref name="seejane.org"/> In other research sponsored by the Institute and conducted by Smith on 122 "[[Motion Picture Association of America film rating system|G, PG, and PG-13 films]] theatrically-released between 2006 and 2009,” “only 29.2% of all speaking characters are female,” and these women are more sexualized than the men.<ref name="seejane.org1">https://seejane.org/wp-content/uploads/full-study-gender-disparity-in-family-films-v2.pdf {{Bare URL PDF|date=March 2022}}</ref> As “children are engaging with media up to 7–10 hours/day,” the representation of women in children's television shows and films has a major impact on how young girls believe they should act and how they view themselves.<ref name="seejane.org"/> Davis subsequently founded the eponymous Institute in 2004.<ref name="sarasotamagazine.com"/> |
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==Overview== |
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GDI was founded in 2004 by [[Geena Davis]].<ref name="Variety4">{{cite news |title=Davis Institute tackles gender gaps in media |last1=Marechal |first1=A.J. |url=https://variety.com/2011/film/markets-festivals/davis-institute-tackles-gender-gaps-in-media-1118042821/ |work=Variety |date=September 22, 2011 |accessdate=May 21, 2024}}</ref> She founded the Institute to gather data on gender representation in media after noticing an imbalance in the representation of male and female characters in children's television while her daughter was a toddler. GDI later expanded its research to include other types of representation, including by [[sexual orientation]], [[disability]], age and body type.<ref name="NYT2">{{cite news |title=How Sexist Is Hollywood? Check Out Geena Davis’s Spreadsheet |last1=Colin |first1=Chris |url=https://www.nytimes.com/2023/05/25/business/geena-davis-hollywood-sexism-gender.html |work=The New York Times |date=May 25, 2023 |accessdate=May 21, 2024}}</ref> Davis' operating assumption was that more data was needed to effect change and generate more equal representation.<ref name="WaPo1"/> |
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The institute has engaged in several large scale research projects concerning the current conditions for women in mass media. In addition, the Institute collaborates with several other non-profits and for-profit corporations in order to highlight their feelings on the need to reform the way that women are represented in popular culture.<ref>{{Cite news|url=https://seejane.org/about-us/|title=About Us – See Jane|work=See Jane|access-date=April 8, 2017|language=en-US}}</ref> |
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In 2010, GDI and the [[Academy of Television Arts & Sciences Foundation]] partnered to create an award presented at the [[Emmy_Awards#Student|College Television Awards]], recognizing student productions for displays of diversity and [[gender equality]] in their work. The winner also receives {{USD}}5,000.<ref name="Variety2">{{cite news |title=Geena Davis Institute, TV Acad unveil kid’s award |last1=Levine |first1=Stuart |url=https://variety.com/2010/tv/news/geena-davis-institute-tv-acad-unveil-kid-s-award-1118025704/ |work=Variety |date=October 14, 2010 |accessdate=May 21, 2024}}</ref> The organization worked with [[Ford Motor Company]] in 2017 to create a video series called #ShesGotDrive, which aimed to "(challenge) stereotypes in media targeted at children".<ref name="AdWeek">{{cite news |title=Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality |last1=Birkner |first1=Christine |url=https://www.adweek.com/brand-marketing/geena-davis-institute-and-ford-teamed-up-for-this-inspiring-video-series-promoting-gender-equality/ |work=AdWeek |date=February 14, 2017 |accessdate=May 21, 2024 |archive-url=https://web.archive.org/web/20170408093939/https://www.adweek.com/brand-marketing/geena-davis-institute-and-ford-teamed-up-for-this-inspiring-video-series-promoting-gender-equality/ |archive-date=April 8, 2017}}</ref> GDI received a [[Governors Awards|Governors Award]] in 2022 from the [[Academy of Television Arts & Sciences]] for its efforts to improve equal gender representation in entertainment.<ref name="DH1">{{cite news |title=Geena Davis Institute On Gender In Media To Be Honored By Television Academy With 2022 Governors Award |last1=Tinoco |first1=Armando |url=https://deadline.com/2022/08/geena-davis-institute-on-gender-in-media-recipient-governors-award-television-academy-1235092085/ |work=Deadline Hollywood |date=August 15, 2022 |accessdate=May 21, 2024}}</ref><ref name="Emmys">{{cite web |title=Governors Award |last1= |first1= |url=https://www.emmys.com/awards/governors-award |work=Academy of Television Arts & Sciences |date= |accessdate=May 21, 2024}}</ref> |
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In 2010, the institute, along with the [[Academy of Television Arts & Sciences Foundation]], established a $5000 award for diversity in children's animation created by college students.<ref>{{cite web|url=https://variety.com/2010/tv/news/geena-davis-institute-tv-acad-unveil-kid-s-award-1118025704/|title=Geena Davis Institute, TV Acad unveil kid's award|last=Levine|first=Stuart|work=[[Variety (magazine)|Variety]]|date=October 14, 2010|access-date=May 12, 2016}}</ref> |
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===Operations=== |
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In 2022, the institute was awarded the Governors Award by The Board of Governors of the Television Academy which recognizes an individual, company, or organization that has made a profound, transformational, and long-lasting contribution to the arts and/or science of television.<ref>{{cite web|url=https://www.emmys.com/awards/governors-award|title=Governors Award, Television Academy|date=September 12, 2022|access-date=February 22, 2023}}</ref> |
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GDI is a [[nonprofit organization]] based in [[Marina del Rey, California]], led by President and [[Chief Executive Officer]] Madeline Di Nonno and chaired by Davis.<ref name="Variety3">{{cite news |title=Bentonville Film Festival to Offer More Diversity in 2016, Says Geena Davis |last1=Saval |first1=Malina |url=https://variety.com/2015/film/news/bentonville-film-festival-to-offer-more-diversity-in-2016-says-geena-davis-1201579283/ |work=Variety |date=August 27, 2015 |accessdate=May 21, 2024}}</ref><ref>{{cite web |title=Geena Davis Institute on Gender in Media |website=Guidestar |url=https://www.guidestar.org/profile/86-1943473 |access-date=May 30, 2024}}</ref> It operates on a philosophy of gathering and sharing data instead of blaming studios for lack of equal representation in an effort to effect change.<ref name="WaPo1"/><ref name="NYT2"/> |
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== Current partnerships == |
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GDI publishes annual research on the representation of various groups in media.<ref name="SC1">{{cite news |title=Paul Feig, Nina Jacobson and 50 More Hollywood Execs Form Campaign to End Gender Inequality |last1=Hayes |first1=Britt |url=https://screencrush.com/gender-equality-initiative-reframe/ |work=ScreenCrush |date=February 22, 2017 |accessdate=May 21, 2024}}</ref> Topics have included general representation of male and female characters in media, occupational surveys of characters, and speaking roles of male and female characters.<ref name="Variety4"/><ref name="NYT2"/> |
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The institute has teamed-up with several multi-national corporations to achieve their goal of informing media consumers about the current state of women in popular culture. Recently, the institute has partnered with Ford and several [[YouTube]] stars to create a video series entitled #ShesGotDrive. The partnership between [[Ford Motor Company|Ford]] and the Institute seeks to highlight several stories of women content creators overcoming significant challenges.<ref name="auto">{{cite web|url=https://www.bustle.com/p/geena-davis-partners-with-ford-to-fight-unconscious-gender-bias-in-media-its-a-hugely-important-cause-36389|title=Geena Davis Partners With Ford For #ShesGotDrive|first=Jordana|last=Lipsitz|access-date=March 12, 2018}}</ref> The purpose of this campaign is to highlight the power of women in media and inspire other women to follow their dreams. In addition, the campaign seeks “to fight unconscious gender bias in media.” <ref name="auto"/> |
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The institute has also teamed up with the [[Girl Scouts of the USA|Girl Scouts of the United States of America]] (GSUSA) to create a program entitled Girls’ Fast Track Races. With this program, girls construct their own race cars. The program was created in order to foster learning of automobile engineering in young women.<ref>{{Cite news|url=http://www.adweek.com/brand-marketing/geena-davis-institute-and-ford-teamed-up-for-this-inspiring-video-series-promoting-gender-equality/|title=Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality|access-date=April 7, 2017|language=en-US}}</ref> Previously, in 2016, the Institute received a 1.2 million dollar grant from [[Google]]. Using this grant, the Institute developed the Geena Davis Inclusion Quotient (or GD-IQ). The GD-IQ is an algorithm that can quickly scan a feature-length film to detect gender differences in representation. The Institute believes that the GD-IQ will significantly improve the institute's research of on-screen gender disparities.<ref>{{Cite news|url=https://www.nytimes.com/2016/09/15/movies/geena-davis-inclusion-quotient-research.html|title=How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster.|last=Ryzik|first=Melena|date=September 14, 2016|work=The New York Times|access-date=April 7, 2017|issn=0362-4331}}</ref> |
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In 2012, GDI received a {{usd}}1.2 million grant from [[Google]].<ref>{{cite news |title=Google Grants $1.2M to Help Analyze Female Roles in TV, Film |work=Wired |date=December 6, 2012 |access-date=May 31, 2024 |last1=Watercutter |first1=Angela |url=https://www.wired.com/2012/12/google-female-roles-software/}}</ref> The same year, the organization released the Geena Davis Inclusion Quotient video and [[sound recognition]] software with [[algorithm]]s that identify the gender and screentime of characters in media.<ref name="WaPo1">{{cite news |title=Geena Davis just made children’s TV more feminist |last1=Hornaday |first1=Ann |url=https://www.washingtonpost.com/entertainment/tv/geena-davis-just-made-childrens-tv-more-feminist/2019/09/18/c1e036c0-d956-11e9-ac63-3016711543fe_story.html |work=The Washington Post |date=September 19, 2019 |accessdate=May 15, 2024}}</ref> While examining films released in 2014 and 2015, the software found male characters were present on screen approximately twice as often as female characters.<ref name="NYT1">{{cite news |title=How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster. |last1=Ryzik |first1=Melena |url=https://www.nytimes.com/2016/09/15/movies/geena-davis-inclusion-quotient-research.html |work=The New York Times |date=September 14, 2016 |accessdate=May 21, 2024}}</ref> By 2019, the software found that gender representation in children's television was approximately equal, with female roles slightly exceeding male roles.<ref name="WaPo1"/> |
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In addition to its partnerships with several for-profit corporations, the institute has also partnered with a number of non-profit organizations in order to further the institute's goals. The institute has partnered with the [[United Nations]]; and founder Geena Davis is a chair on the California Commission on the Status of Women.<ref>{{Cite news|url=http://fccfoundation.org/press-release/academy-award-winning-actor-and-activist-geena-davis-to-speak-at-fund-for-women-and-girls-luncheon-april-9/|title=Academy Award-winning actor and activist Geena Davis to speak at Fund for Women and Girls luncheon April 9 – Fairfield County's Community Foundation|work=Fairfield County's Community Foundation|access-date=April 8, 2017|language=en-US}}</ref> |
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GDI launched the Global Symposium on Gender in Media internationally in 2015 at the [[BFI London Film Festival]].<ref name="Guardian4">{{cite news |title=Geena Davis: ‘After Thelma & Louise, people said things would improve for women in film. They didn’t’ |last1=Day |first1=Elizabeth |url=https://www.theguardian.com/film/2015/sep/27/geena-davis-institute-sexism-in-film-industry |work=The Guardian |date=September 27, 2015 |accessdate=May 21, 2024}}</ref> |
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== Significant studies == |
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The institute has completed several large studies around the representation of gender in entertainment media. One study analyzed the disparity between speaking roles for men and women and also what type of roles men and women were shown as portraying on screen. The Institute conducted this research by analyzing G-rated films from 1990 to 2005 and concluded that fewer than one out of three of the speaking characters (both real and animated) were played by women.<ref>{{cite web |title=Gender Stereotypes: An Analysis of Popular Films and TV |url=https://seejane.org/wp-content/uploads/GDIGM_Gender_Stereotypes.pdf |website=seejane.org |access-date=February 23, 2023}}</ref> Another study looked at gender differences both on screen media and behind the scenes of media production. The Geena Davis Institute investigated and discovered that in the US film industry, only 8% of directors are women, coupled with 19% of producers and 13.6% of writers.<ref>{{cite web |title=Gender Disparity On Screen and Behind the Camera in Family Films: The Executive Report |url=https://seejane.org/wp-content/uploads/full-study-gender-disparity-in-family-films-v2.pdf |website=seejane.org}}</ref> Several other studies conducted by the institute concern additional issues regarding gender and media including gender disparity in media across several countries as well as the portrayal of gender in films specifically marketed to young girls and families.<ref>{{Cite news|url=https://seejane.org/research-informs-empowers/|title=Research Informs & Empowers – See Jane|work=See Jane|access-date=April 7, 2017|language=en-US}}</ref> |
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Each year, the institute studies female representation in entertainment and publishes their findings.<ref name="sarasotamagazine.com"/> Through this study, the institute hopes that bringing the facts about media representation to the public's attention will bring positive change for female representation in the media. In 2015, the institute studied the top 100 grossing films of 2014 and 2015 and found that, overall, women spoke less than men and received less screen time in films.<ref name="seejane.org2">{{cite web|url=https://seejane.org/research-informs-empowers/data/|title=Geena Davis Inclusion Quotient – See Jane|access-date=March 12, 2018}}</ref> However, the study also found that “women had a particularly strong presence in the comedy and action genres.”<ref name="seejane.org2"/> |
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In 2017, [[21st Century Fox]] commissioned GDI to research [[Dana_Scully#"The_Scully_Effect"|The Scully Effect]]. The organization found that 63 percent of women in [[STEM]] fields attributed their career to ''[[The X-Files]]'' character Dana Scully.<ref name="FC1">{{cite news |title=Women Who Watched “The X-Files” Pursued More Careers In STEM |last1=Ifeanyi |first1=K.C. |url=https://www.fastcompany.com/40558899/women-who-watched-the-x-files-pursued-more-careers-in-stem |work=Fast Company |date=April 16, 2018 |accessdate=May 21, 2024}}</ref><ref name="WaPo1"/> The following year, GDI and the [[Lyda Hill]] Foundation conducted a study on representation of women in STEM careers in media. They found representation of men in STEM fields was approximately double that of women, and that this imbalance in representation may discourage girls from pursuing STEM careers.<ref name="Trib1">{{cite news |title=Men outnumber women nearly 2-to-1 in STEM roles on TV and in movies. That may discourage girls from tech careers. |last1=Marotti |first1=Ally |url=https://www.chicagotribune.com/2018/09/27/men-outnumber-women-nearly-2-to-1-in-stem-roles-on-tv-and-in-movies-that-may-discourage-girls-from-tech-careers/ |work=Chicago Tribune |date=September 27, 2018 |accessdate=May 21, 2024}}</ref><ref name="TBJ1">{{cite news |title=Too few women in on-screen STEM roles |last1=Mullen |first1=Caitlin |url=https://www.bizjournals.com/bizwomen/news/latest-news/2018/10/too-few-women-in-on-screen-stem-roles.html?page=all%E2%80%9D |work=The Business Journals |date=October 3, 2018 |accessdate=May 21, 2024 }}</ref><ref>{{cite web |title=Portray Her: Representations of Women STEM Characters in Media |publisher=Geena Davis Institute on Gender and Media |url=https://geenadavisinstitute.org/research/portray-her/ |access-date=May 22, 2024}}</ref> |
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In 2016, the organization found that there were increasingly more female leads in films than ever before.<ref>{{cite web|url=https://screencrush.com/gender-equality-initiative-reframe/|title=Major Hollywood Execs Launch Campaign to End Gender Inequality|website=ScreenCrush|access-date=March 12, 2018}}</ref> A separate study exemplifies the influence of female leads: after the release of films like ''[[The Hunger Games (film)|The Hunger Games]]'' and ''[[Brave (2012 film)|Brave]]'', both of which feature female archers as leads, the number of girls participating in archery greatly increased.<ref>https://seejane.org/wp-content/uploads/hitting-the-bullseye-reel-girl-archers-inspire-real-girl-archers-short.pdf {{Bare URL PDF|date=March 2022}}</ref> According to Davis, “68% of the film companies they’ve worked with have changed two or more of their projects” to include more female representation.<ref>{{cite web|url=https://www.forbes.com/sites/michelleking/2017/04/03/geena-davis-is-creating-opportunities-for-women-in-hollywood-by-tackling-gender-bias/4/#496be8474b71|title=Geena Davis Is Creating Opportunities For Women In Hollywood By Tackling Gender Bias|first=Michelle|last=King|website=[[Forbes]]|access-date=March 12, 2018}}</ref> |
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GDI and the [[University of Southern California]]'s Signal Analysis and Interpretation Laboratory partnered to create Spellcheck for Bias, [[artificial intelligence]] software that analyzes [[screenplay]]s for "stereotypes and other problematic choices", including gender, race, disability status, and sexual orientation.<ref name="NYT2"/><ref name="THR1">{{cite news |title=Universal Teams With Geena Davis Institute, USC for Software to Increase Latinx Representation |last1=Sun |first1=Rebecca |url=https://www.hollywoodreporter.com/movies/movie-news/universal-teams-geena-davis-institute-usc-software-increase-latinx-representation-1279911/ |work=The Hollywood Reporter |date=February 19, 2020 |accessdate=May 21, 2024}}</ref> [[Disney]] began using the software in 2019 to examine gender representation in its productions and [[Universal_Studios,_Inc.#Universal_Filmed_Entertainment_Group|Universal Filmed Entertainment Group]] began using it in 2020 to identify representation of [[Latinx]] characters in its productions.<ref name="THR1"/> |
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In partnership with the Lyda Hill Foundation, the institute released a 2018 study of the media representation of female characters in the science, technology, engineering and math career fields. The study showed that men depicted 62.3% of all STEM characters, while women accounted for 37.1%.<ref>("Portray Her:". See Jane. Retrieved February 28, 2019.)</ref> In a survey of girls and young women, the majority of participants acknowledged the impact of female STEM characters in the media.<ref>(Marotti, Ally. "Men outnumber women nearly 2-to-1 in STEM roles on TV and in movies. That may discourage girls from tech careers". chicagotribune.com. Retrieved February 28, 2019.)</ref> Particularly influential characters were April Sexton (''Chicago Med''), Addison Montgomery (''Private Practice'') and Temperance Brennan (''Bones'').<ref>(Hill, Catey. "12 badass characters that inspire girls to get into STEM". MarketWatch. Retrieved February 28, 2019.)</ref> In addition, the study revealed that female STEM mentors as well as personal connections to female STEM professionals and supportiveness contribute to more girls choosing a career in the field.<ref>(Mullen, Caitlin. “https://www.bizjournals.com/bizwomen/news/latest-news/2018/10/too-few-women-in-on-screen-stem-roles.html?page=all”. bizjournals.com Retrieved February 28, 2019.)</ref> |
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After seeing the results of a survey conducted by GDI and commissioned by [[The Lego Group]] (TLG), TLG announced in 2021 changes to its toy lineup to remove gender stereotypes.<ref name="WaPo2">{{cite news |title=Lego pledges to make toys more gender-neutral and eliminate stereotypes after global survey |last1=Cheng |first1=Amy |url=https://www.washingtonpost.com/world/2021/10/12/lego-eliminates-gender-bias-stereotypes/ |work=The Washington Post |date=October 12, 2021 |accessdate=May 21, 2024}}</ref> |
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In partnership with Equimundo, the institute released a study in 2022 about the representation of male caregivers in popular television programs from 2013 to 2020. The study found a similar number of male and female caregivers shown in the shows, but gender differences in their portrayals. Male caregivers were nearly two times as likely than female caregivers to be shown as incompetent — a perpetuation of the “apprentice dad” trope, and male caregivers were one and a half times more likely than female caregivers to be emotionally abusive, and four times more likely to be physically abusive — a perpetuation of the “abusive dad” trope.<ref>{{cite web |title=This Is Us? How TV Does and Doesn't Get Men's Caregiving |url=https://seejane.org/research-informs-empowers/this-is-us-how-tv-does-and-doesnt-get-mens-caregiving/}}</ref> |
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GDI, Rose Pictures, and Besties Make Movies partnered to create the documentary ''Nothing Fits'', announced in 2023. The film will analyze the intersection of media, the [[fashion industry]], and [[body image]].<ref name="Variety5">{{cite news |title=Geena Davis Institute to Tackle Jennifer Holness Doc on ‘Harmful’ Beauty Standards in Hollywood and Fashion |last1=Siegel |first1=Tatiana |url=https://variety.com/2023/film/news/nothing-fits-doc-beauty-geena-davis-institute-1235686915/ |work=Variety |date=August 3, 2023 |accessdate=May 21, 2024}}</ref> The same year, it was announced that GDI would co-produce a Canadian adaptation of the documentary ''[[This Changes Everything (2018 film)|This Changes Everything]]''.<ref>{{cite news |title=#MeToo Documentary ‘This Changes Everything’ Gets Canadian Adaptation From Geena Davis, CreativeChaos (EXCLUSIVE) |work=Variety |last1=Ravindran |first1=Manori |date=June 12, 2023 |access-date=June 6, 2024 |url=https://variety.com/2023/film/global/geena-davis-metoo-this-changes-everything-canada-1235638693/}}</ref> |
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== Bentonville Film Festival == |
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In addition to many of their research contributions, Geena Davis also created the Bentonville Film Festival. Davis founded the [[Bentonville Film Festival]] with Trevor Drinkwater. Films that are in the Bentonville film festival are guaranteed distribution, a move that Davis says will fix the disproportionate number of women creators in Hollywood.<ref>{{Cite news|url=https://variety.com/2015/film/news/bentonville-film-festival-to-offer-more-diversity-in-2016-says-geena-davis-1201579283/|title=Bentonville Film Festival to Offer More Diversity in 2016, Says Geena Davis|last=Saval|first=Malina|date=August 27, 2015|work=Variety|access-date=April 8, 2017|language=en-US}}</ref> The yearly festival is held in [[Bentonville, Arkansas]]. Nearly 100 films are showcased at the growing festival. The festival also has concerts with various artists each year. In 2018 country singers Carly Pearce and Lauren Alaina performed as well as Jillian Jacqueline, [[Vintage Trouble|Vintage Troube]] and Fifth Harmony's [[Ally Brooke]].<ref>{{Cite web|url=https://5newsonline.com/2018/05/01/bentonville-film-festival-kicks-off-drawing-celebrities-to-northwest-arkansas/|title = Bentonville Film Festival Kicks off, Drawing Celebrities to Northwest Arkansas|date = May 2018}}</ref> |
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<ref>{{Cite news|url=https://www.arkansas.com/blog/post/bentonville-film-festival-attracts-stars-promotes-diversity/|title=Bentonville Film Festival attracts stars, promotes diversity|date=March 22, 2017|work=Travel Arkansas Blog|access-date=April 8, 2017|language=en-US|archive-date=May 22, 2017|archive-url=https://web.archive.org/web/20170522070012/https://www.arkansas.com/blog/post/bentonville-film-festival-attracts-stars-promotes-diversity/|url-status=dead}}</ref> |
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== See also == |
== See also == |
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* [[Feminism and media]] |
* [[Feminism and media]] |
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== |
==References== |
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{{reflist |
{{reflist}} |
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== External links == |
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* {{Official website}} |
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* [http://bentonvillefilmfestival.com/ Bentonville Film Festival website] |
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Latest revision as of 20:13, 10 June 2024
| Formation | 2004 |
|---|---|
| Founder | Geena Davis |
| Type | Nonprofit |
| Legal status | Research institute |
| Focus | |
| Location | |
Key people |
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| Website | geenadavisinstitute |
The Geena Davis Institute (GDI) is an American nonprofit research institute specializing in the representation of women and other underrepresented groups in media. Founded by Geena Davis in 2004, GDI publishes research on representation annually and has developed tools for reviewing screenplays and other media for bias for representation of various groups.
Overview
[edit]GDI was founded in 2004 by Geena Davis.[1] She founded the Institute to gather data on gender representation in media after noticing an imbalance in the representation of male and female characters in children's television while her daughter was a toddler. GDI later expanded its research to include other types of representation, including by sexual orientation, disability, age and body type.[2] Davis' operating assumption was that more data was needed to effect change and generate more equal representation.[3]
In 2010, GDI and the Academy of Television Arts & Sciences Foundation partnered to create an award presented at the College Television Awards, recognizing student productions for displays of diversity and gender equality in their work. The winner also receives US$5,000.[4] The organization worked with Ford Motor Company in 2017 to create a video series called #ShesGotDrive, which aimed to "(challenge) stereotypes in media targeted at children".[5] GDI received a Governors Award in 2022 from the Academy of Television Arts & Sciences for its efforts to improve equal gender representation in entertainment.[6][7]
Operations
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GDI is a nonprofit organization based in Marina del Rey, California, led by President and Chief Executive Officer Madeline Di Nonno and chaired by Davis.[8][9] It operates on a philosophy of gathering and sharing data instead of blaming studios for lack of equal representation in an effort to effect change.[3][2]
Research, advocacy, and impact
[edit]GDI publishes annual research on the representation of various groups in media.[10] Topics have included general representation of male and female characters in media, occupational surveys of characters, and speaking roles of male and female characters.[1][2]
In 2012, GDI received a US$1.2 million grant from Google.[11] The same year, the organization released the Geena Davis Inclusion Quotient video and sound recognition software with algorithms that identify the gender and screentime of characters in media.[3] While examining films released in 2014 and 2015, the software found male characters were present on screen approximately twice as often as female characters.[12] By 2019, the software found that gender representation in children's television was approximately equal, with female roles slightly exceeding male roles.[3]
GDI launched the Global Symposium on Gender in Media internationally in 2015 at the BFI London Film Festival.[13]
In 2017, 21st Century Fox commissioned GDI to research The Scully Effect. The organization found that 63 percent of women in STEM fields attributed their career to The X-Files character Dana Scully.[14][3] The following year, GDI and the Lyda Hill Foundation conducted a study on representation of women in STEM careers in media. They found representation of men in STEM fields was approximately double that of women, and that this imbalance in representation may discourage girls from pursuing STEM careers.[15][16][17]
GDI and the University of Southern California's Signal Analysis and Interpretation Laboratory partnered to create Spellcheck for Bias, artificial intelligence software that analyzes screenplays for "stereotypes and other problematic choices", including gender, race, disability status, and sexual orientation.[2][18] Disney began using the software in 2019 to examine gender representation in its productions and Universal Filmed Entertainment Group began using it in 2020 to identify representation of Latinx characters in its productions.[18]
After seeing the results of a survey conducted by GDI and commissioned by The Lego Group (TLG), TLG announced in 2021 changes to its toy lineup to remove gender stereotypes.[19]
GDI, Rose Pictures, and Besties Make Movies partnered to create the documentary Nothing Fits, announced in 2023. The film will analyze the intersection of media, the fashion industry, and body image.[20] The same year, it was announced that GDI would co-produce a Canadian adaptation of the documentary This Changes Everything.[21]
See also
[edit]- Exploitation of women in mass media
- Misogyny and mass media
- Media and gender
- Gender equality
- Feminism and media
References
[edit]- ^ a b Marechal, A.J. (September 22, 2011). "Davis Institute tackles gender gaps in media". Variety. Retrieved May 21, 2024.
- ^ a b c d Colin, Chris (May 25, 2023). "How Sexist Is Hollywood? Check Out Geena Davis's Spreadsheet". The New York Times. Retrieved May 21, 2024.
- ^ a b c d e Hornaday, Ann (September 19, 2019). "Geena Davis just made children's TV more feminist". The Washington Post. Retrieved May 15, 2024.
- ^ Levine, Stuart (October 14, 2010). "Geena Davis Institute, TV Acad unveil kid's award". Variety. Retrieved May 21, 2024.
- ^ Birkner, Christine (February 14, 2017). "Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality". AdWeek. Archived from the original on April 8, 2017. Retrieved May 21, 2024.
- ^ Tinoco, Armando (August 15, 2022). "Geena Davis Institute On Gender In Media To Be Honored By Television Academy With 2022 Governors Award". Deadline Hollywood. Retrieved May 21, 2024.
- ^ "Governors Award". Academy of Television Arts & Sciences. Retrieved May 21, 2024.
- ^ Saval, Malina (August 27, 2015). "Bentonville Film Festival to Offer More Diversity in 2016, Says Geena Davis". Variety. Retrieved May 21, 2024.
- ^ "Geena Davis Institute on Gender in Media". Guidestar. Retrieved May 30, 2024.
- ^ Hayes, Britt (February 22, 2017). "Paul Feig, Nina Jacobson and 50 More Hollywood Execs Form Campaign to End Gender Inequality". ScreenCrush. Retrieved May 21, 2024.
- ^ Watercutter, Angela (December 6, 2012). "Google Grants $1.2M to Help Analyze Female Roles in TV, Film". Wired. Retrieved May 31, 2024.
- ^ Ryzik, Melena (September 14, 2016). "How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster". The New York Times. Retrieved May 21, 2024.
- ^ Day, Elizabeth (September 27, 2015). "Geena Davis: 'After Thelma & Louise, people said things would improve for women in film. They didn't'". The Guardian. Retrieved May 21, 2024.
- ^ Ifeanyi, K.C. (April 16, 2018). "Women Who Watched "The X-Files" Pursued More Careers In STEM". Fast Company. Retrieved May 21, 2024.
- ^ Marotti, Ally (September 27, 2018). "Men outnumber women nearly 2-to-1 in STEM roles on TV and in movies. That may discourage girls from tech careers". Chicago Tribune. Retrieved May 21, 2024.
- ^ Mullen, Caitlin (October 3, 2018). "Too few women in on-screen STEM roles". The Business Journals. Retrieved May 21, 2024.
- ^ "Portray Her: Representations of Women STEM Characters in Media". Geena Davis Institute on Gender and Media. Retrieved May 22, 2024.
- ^ a b Sun, Rebecca (February 19, 2020). "Universal Teams With Geena Davis Institute, USC for Software to Increase Latinx Representation". The Hollywood Reporter. Retrieved May 21, 2024.
- ^ Cheng, Amy (October 12, 2021). "Lego pledges to make toys more gender-neutral and eliminate stereotypes after global survey". The Washington Post. Retrieved May 21, 2024.
- ^ Siegel, Tatiana (August 3, 2023). "Geena Davis Institute to Tackle Jennifer Holness Doc on 'Harmful' Beauty Standards in Hollywood and Fashion". Variety. Retrieved May 21, 2024.
- ^ Ravindran, Manori (June 12, 2023). "#MeToo Documentary 'This Changes Everything' Gets Canadian Adaptation From Geena Davis, CreativeChaos (EXCLUSIVE)". Variety. Retrieved June 6, 2024.