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==References==
==References==
{{Reflist}}
{{Reflist}}
==External links==
* {{cite web | title = Global Directory of Market Research Agencies | url = http://www.marketresearchagencies.eu | publisher = marketresearchagencies.eu | accessdate = 24 August 2011 }}


[[Category:Marketing research companies of Singapore]]
[[Category:Marketing research companies of Singapore]]

Revision as of 11:38, 26 August 2011

Synovate
Company typeSubsidiary
IndustryMarket Research
Founded1994 as AMI consulting
HeadquartersLondon, UK
Key people
Robert Philpott, CEO
ServicesManagement Consulting, Business Intelligence, Market Analysis
RevenueIncreaseUS$816 million (Synovate Inc., 2009)[1]
Number of employees
5,968 (Synovate Inc., 2009)
ParentAegis homepage = www.synovate.com

Synovate is a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed themselves as the most "curious" people in the world.

Market Facts began to globalize in the 1990s by purchasing several market research companies around the world—from Canada to Latin America. It also attempted to globalize by establishing informal relationships with selected overseas research companies. This proved ineffective. Indeed it became clear that the only way to be a global research organisation was to acquire or be acquired. Thus when Aegis Group PLC, headquartered in London, U.K., came knocking with an offer to make Market Facts their second acquisition in their plan to create a new global research group (Wilton CT based analytics company, MMA was the first in 1997), the Market Facts directors were ready to recommend the takeover to shareholders.The deal was closed in 2001.The Aegis Group was a holding a company that owned many media planning companies. Its interest in expanding and acquiring research companies was born from its need for market research to measure the success of media. Over the next three years, Aegis Group acquired numerous companies and soon had seventy-two offices that operated in forty-three countries including Market Facts, Asia Market Intelligence, Research Fact, BAIGlobal, IMR, MarkTrend, Motoresearch, MS&P, Sample Surveys, Strategy Research Corporation, Tandem Research Associates, INNER, MEMRB, Demoscopie, Market&More, and Pegram Walters.

On January 6, 2003, the new brand name SYNOVATE was officially launched.

Financial Performance

Top 10 of the Market Research Sector 2006

Rank Company Sales in 2006
(million USD)
Growth in %
1 Nielsen Company 3,696.0 2.6
2 IMS Health Inc. 1,958.6 8.9
3 Taylor Nelson Sofres 1,851.1 2.5
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
6 Ipsos 1,077.0 6.5
7 Synovate 739.6 9.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9

References

External links

  • "Global Directory of Market Research Agencies". marketresearchagencies.eu. Retrieved 24 August 2011.