WBIX

WBIX

Boston, Massachusetts
Broadcast area	Greater Boston
Frequency	1260 kHz
Branding	1260 Nossa Rádio USA
Programming
Format	Portuguese
Ownership
Owner	Salem Media Group (Pennsylvania Media Associates, Inc.)
Operator	Nossa Rádio USA
Sister stations	WEZE, WROL, WWDJ
History
First air date	July 31, 1922 (licensed as WNAC) June 17, 1953 (1953-06-17) (as WVDA)
Former call signs	WNAC (1922–1953) WVDA (1953–1957) WEZE (1957–1997) WPZE (1997–1999) WMKI (1999--2015)
Technical information
Facility ID	48403
Class	B
Power	5,000 watts
Transmitter coordinates	42°16′28.00″N 71°2′32.00″W
Links
Webcast	Listen live
Website	nossaradiousa.com

WBIX is a commercial AM radio station licensed to Boston, Massachusetts. Owned by Salem Media Group, the station is leased to Nossa Rádio USA and airs Brazilian Portuguese programming.

WBIX's studios are located on Victory Road in Quincy, Massachusetts, while its transmitter is also located in Quincy, on the southern banks of the Neponset River near the Southeast Expressway.

History

File:WWMK logo (new).png

Logo used from 2010 until 2013.

WBIX began broadcasting in June 1953 as WVDA, after WNAC purchased the 680 kilohertz frequency of WLAW, moved its programming there, and sold the 1260 frequency to Vic Diehm and Associates, Inc.

Most of WVDA's programming was from the ABC Radio Network, with some local programming. Among them were a few DJ shows, and for a brief time in the mid-1950s, a 3-hour morning news block. After just 4 years, the station was sold in 1957 to Great Trails Broadcasting Corp., owned by former Truman administration Commerce Secretary George Sawyer, for $252,000 and became WEZE, becoming an NBC Radio Network affiliate. The station carried most NBC Radio programs, and some local DJ shows featuring softer music.

On October 19, 1959, WEZE began a beautiful music format, branded as "The Wonderful World Of Music", that targeted older listeners. The station programmed music in uninterrupted quarter-hour blocks during the daytime hours (half-hour blocks at night), and continued to serve as Boston's NBC Radio affiliate until 1966, carrying hourly newscasts, some feature programs, special news events, but very little of the network's Monitor weekend service.

In his autobiography, comedian George Carlin describes his experiences as a DJ at the station, until he was fired after taking the station's news station wagon to New York to buy marijuana, leaving the station unable to cover a prison riot. Carlin wrote that another future comedian, Jack Burns, also worked there as an announcer and newscaster at the station during this time. Although only 5,000 watts, WEZE was one of Boston's top-rated radio stations for most of the 1960s, until the beautiful music format made a big splash on the FM dial, diverting listeners from WEZE's AM signal.

For many years, WEZE's studios were located on the ground floor of the Statler Office Building near Boston's Park Square, with a picture window on the corner of St. James and Columbus Avenues, allowing passers-by to see the announcer at work in the studio.

During the "Wonderful World Of Music" days, live announcers spoke only every fifteen minutes, to run down what had been played during the previous quarter-hour, read commercials, and give weather updates.

In the Fall of 1972, WEZE changed formats to a rock 'n roll oldies sound with live personality DJ's, which was tweaked by mid-1973 by Program Director Steve Hunter and Consultant Kent Burkhardt to include current pop/rock hits as well. Known as "Z 1260", WEZE was now in direct competition with established Top 40 AM stations WRKO (680 AM), WMEX (1510 AM), and WVBF (105.7 FM, now WROR-FM). Perhaps the best-known announcer during this period was Alan Colmes, who replaced Chuck Kelly in the morning drive slot and who later co-hosted a talk show with Sean Hannity on cable TV's Fox News Channel. In March 1974, WEZE's format was modified again to a more MOR/personality approach.

From August 1975 until early 1977, WEZE tried "The Wonderful World Of Music" again (which was often branded "The Easiest Sound In Town" in newspaper ads, billboards, and television commercials). Since FM radios still weren't widespread in automobiles, station management hoped that people who would listen to easy-listening FM stations like WJIB (96.9 FM, now WBQT) at home or work would listen to WEZE on their AM-only car radios while driving to and from their jobs (or other errands). The revival met with very little success given that beautiful music listenership had pretty much migrated to the FM dial.

In early 1977, WEZE became one of the first stations to program what might now be called adult album alternative. This format, promoted as "AlbuM 1260" (stylized to denote its frequency as "AM 1260"), continued until the 1978 sale of the station to New England Continental Media, a predecessor company of Salem Media, which instituted a religious format.

Initially, WEZE's religious programming consisted of contemporary Christian music, Christian features, teaching, and preaching; half of the station's schedule was devoted to music. While a religious station, the station continued to operate commercially. By the mid 1980s, local Christian talk shows replaced some of the hours of weekday music programming. In later years, more teaching programs were added to replace the remaining weekday music hours; after 1984, WEZE only played inspirational music on weekends for a few hours.

Salem exercised an option to acquire WBNW (590 AM) in the fall of 1996, and began a simulcast that resulted in WEZE's call letters and programming moving to the 590 frequency that December. Following a simulcast on both frequencies, 1260 become WPZE "Praise 1260" in February 1997. The Praise 1260 format included programs that Salem lacked the time to air on WEZE, along with about 6 hours a day of rhythmic Christian music, which consisted of Upbeat praise and worship church music, gospel, and soft AC Christian cuts. However, in July, Salem sold the station to Hibernia Broadcasting, which switched it to Radio Disney on November 21. (The Praise 1260 format was dropped earlier in that fall in preparation for the sale, and in the interim, WPZE returned to simulcasting WEZE). The station changed its call letters to WMKI late in December 1999, and was sold in a group deal to ABC, Inc., the owner of Radio Disney, in 2000.

On August 13, 2014, Disney put WMKI and twenty-two other Radio Disney stations up for sale, to focus more on digital distribution of the Radio Disney network.

On June 5, 2015, Disney filed to sell WMKI back to Salem Media Group. Salem bought the station for $500,000. Upon retaking control, Salem changed WMKI to WBIX, call letters that had previously been used on 1060 AM (now WQOM) from 2001 to 2010. The FCC approved the sale on August 4, 2015. As a result, the station discontinued its affiliation with Radio Disney. It went silent from August 12 to August 15. The sale was completed on September 10, and the station went silent again until September 14. WBIX then changed to a conservative talk format, a format Salem previously programmed in the market on WTTT (1150 AM, now WWDJ) from 2003 to 2008.

WBIX was branded as "The Buzz", although many of Salem's other conservative talk stations are branded as "The Answer". It carried syndicated talk shows from the Salem Radio Network, including Hugh Hewitt, Mike Gallagher, Michael Medved, Larry Elder, Eric Metaxas, and Dennis Prager, and business programs, including Ray Lucia from the Business Talk Radio Network. Weekends included repeats of weekday shows, as well as "Money Talk" with Bob Brinker and a travel show with Rudy Maxa. News at the beginning of each hour came from Townhall.com and Salem Radio News (SRN).

On January 8, 2018, the station was leased to Nossa Rádio USA, and flipped to a regional Portuguese language format. Nossa Rádio's programming had been heard on WMVX (1570 AM, now WCCM) prior to 2017.

External links

• Official website
• Facility details for Facility ID WBIX ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database
• FCC History Cards for WBIX