Nebula (streaming service): Difference between revisions
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==History== |
==History== |
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The idea for Nebula was started and discussed as part of the Standard creator community discussions online and at [[VidCon]], and Nebula launched on May 23, 2019, with about 75 creators.<ref name=TubeFilter /> Nebula has grown substantially since starting, with over 140 creators who together have over 120 million collective [[YouTube]] subscribers<ref name=CuriosityNebula /> |
The idea for Nebula was started and discussed as part of the Standard creator community discussions online and at [[VidCon]], and Nebula launched on May 23, 2019, with about 75 creators.<ref name=TubeFilter /> Nebula has grown substantially since starting, with over 140 creators who together have over 120 million collective [[YouTube]] subscribers<ref name=CuriosityNebula /> and reaching over 500,000 subscribers as of May 2022<ref name=BusinessInsider /> with an industry-leading 80%+ [[retention rate]] <ref name=Fierce />, making it one of the most successful YouTube rival platforms.<ref name=BBC>{{cite web|url=https://www.bbc.com/news/technology-55349255|title=Why popular YouTubers are building their own sites|last1=Molloy|first1=David |date=March 6, 2021|website=BBC.com|publisher=[[BBC]]|url-status=live|archive-url=|archive-date=|access-date=September 2, 2021}}</ref> The service was nominated for best Influencer Campaign in the [[10th Streamy Awards|10th Annual Streamy Awards]].<ref name=Streamys2020>{{cite web|url=https://www.streamys.org/nominees-winners/10th-annual-nominees/|title=10TH ANNUAL NOMINEES & WINNERS - The Streamy Awards|last1=|first1=|date=|website=Streamys.org|publisher=[[Streamy Awards]]|url-status=live|archive-url=|archive-date=|access-date=September 2, 2021}}</ref> and Best Creator Product in the [[11th Streamy Awards|11th Annual Streamy Awards]].<ref name=Streamys2021>{{cite web|url=https://www.streamys.org/nominees-winners/11th-annual-nominees/|title=11TH ANNUAL NOMINEES & WINNERS - The Streamy Awards|last1=|first1=|date=|website=Streamys.org|publisher=[[Streamy Awards]]|url-status=live|archive-url=|archive-date=|access-date=October 28, 2021}}</ref> They have had a long-standing promotion with [[Curiosity Stream]] to promote a bundle subscription for both services, which has led to a substantial growth in parts of both services,<ref name=Fierce>Ben Munson, [https://www.fiercevideo.com/video/curiositystream-claims-more-than-13m-paid-subscribers "CuriosityStream claims more than 13M paid subscribers"], ''Fierce Video'', January 22, 2020</ref><ref name=CuriosityStream-Nebula-FAQ>{{cite web|url=https://help.curiositystream.com/hc/en-us/articles/360034158291-CuriosityStream-Nebula-FAQ|title=CuriosityStream & Nebula FAQ|last1=|first1=|date=December 12, 2020|website=CuriosityStream|publisher=[[Curiosity Stream]]|url-status=live|archive-url=|archive-date=|access-date=September 2, 2021}}</ref> and it was announced in September 2021 that Curiosity Stream bought a minority share of Nebula, valuing the company at over $50 million.<ref name=CuriosityNebula />. In May of 2022 they launched ''Nebula Classes'' to add an [[online learning community]] to the platform with classes created by it's content creators.<ref name=BusinessInsider>{{cite web|url=https://www.businessinsider.com/creator-streamer-nebula-legal-eagle-wendover-productions-online-classes-2022-5|title=Creator Streaming Service Nebula Pushes Into Online Classes|last1=|first1=|date=May 4, 2022|website=[[Business Insider]]|publisher=[[Insider Inc.]]|url-status=live|archive-url=|archive-date=|access-date=May 9, 2022}}</ref> |
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== Programming == |
== Programming == |
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Revision as of 15:05, 9 May 2022
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Type of site | Video on demand |
|---|---|
| Available in | English |
| Founded | May 23, 2019 |
| Headquarters | United States |
| Area served | Worldwide |
| Owners | Standard; Curiosity Stream has minority share |
| Founder(s) | Dave Wiskus |
| CEO | Dave Wiskus |
| Total equity | $50+ million |
| URL | nebula |
| Registration | Subscription required to access entire library. |
| Current status | Active |
Nebula is a global independent video-on-demand streaming service provider. Nebula was started by founder Dave Wiskus and the creators within the Standard creator community and is meant to complement creators' other distribution channels, namely YouTube and podcast platforms.[1] It is owned as a joint venture between Standard and the creators with a minority holding by Curiosity Stream,[2] and profit is divided 50/50 between the creators and Standard, with the creator pool paid out based on watch time.[3]
History
The idea for Nebula was started and discussed as part of the Standard creator community discussions online and at VidCon, and Nebula launched on May 23, 2019, with about 75 creators.[1] Nebula has grown substantially since starting, with over 140 creators who together have over 120 million collective YouTube subscribers[2] and reaching over 500,000 subscribers as of May 2022[4] with an industry-leading 80%+ retention rate [5], making it one of the most successful YouTube rival platforms.[6] The service was nominated for best Influencer Campaign in the 10th Annual Streamy Awards.[7] and Best Creator Product in the 11th Annual Streamy Awards.[8] They have had a long-standing promotion with Curiosity Stream to promote a bundle subscription for both services, which has led to a substantial growth in parts of both services,[5][9] and it was announced in September 2021 that Curiosity Stream bought a minority share of Nebula, valuing the company at over $50 million.[2]. In May of 2022 they launched Nebula Classes to add an online learning community to the platform with classes created by it's content creators.[4]
Programming
As of March 2022, Nebula has over 140 creators and channels, with most of the content also on YouTube or podcast platforms, but there are also Nebula Originals that are made by one or more creators and only available on the platform. Most creators have some original content only on the platform, most of the content on the platform is sponsorship free, unlike the same videos on YouTube, and there are no ads on the platform.[3] Nebula's parent company Standard also launched an in-house production company Standard Studios to help its creators with production, editing, and graphics for both Nebula Originals and videos that are also hosted both on Nebula and elsewhere.[10] The streaming service is mostly promoted through content creators promoting the site on their other platforms, as it does not pay to advertise elsewhere or have any publicists on staff.[11][12]
Nebula's video content library is categorized in these categories: Animation, Explainers, Film & TV, Gaming, History, Music, Originals, Science & Engineering, Technology, and Writing. Some of its better known creators include Marques Brownlee, Jordan Harrod, City Beautiful, Hbomberguy, Lindsay Ellis, LegalEagle, Austin McConnell, MinuteEarth, Tom Scott, Extra Credits, Adam Neely, Rene Ritchie, Volksgeist, Real Life Lore, Patrick H Willems, Cinema Wins, Polymatter, TierZoo, and Wendover Productions. Many of these creators are also some of the top Patreon earners,[13] and have been called the "Smart Youtuber Mafia".[6] Nebula also doubles as a podcast platform with various audio podcasts, mostly by the same creators as its video content. Nebula is accessible through multiple platforms, including computers, smartphones, tablets, or other smart devices via a modern web browser, or their iOS, Apple TV, Roku, and Android apps. FireTV and other device apps are being actively developed but not yet available.[12]
References
- ^ a b Hale, James (June 10, 2019). "Creators Can't Always Take Risks With Their Content. That's Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment". TubeFilter. Retrieved December 13, 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ a b c "Curiosity Invests in Nebula, World's Largest Creator-Owned Streaming Platform". BusinessWire. BUSINESS WIRE. September 2, 2021. Retrieved September 2, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "FAQ". WatchNebula. Retrieved December 13, 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Creator Streaming Service Nebula Pushes Into Online Classes". Business Insider. Insider Inc. May 4, 2022. Retrieved May 9, 2022.
{{cite web}}: CS1 maint: url-status (link) - ^ a b Ben Munson, "CuriosityStream claims more than 13M paid subscribers", Fierce Video, January 22, 2020
- ^ a b Molloy, David (March 6, 2021). "Why popular YouTubers are building their own sites". BBC.com. BBC. Retrieved September 2, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "10TH ANNUAL NOMINEES & WINNERS - The Streamy Awards". Streamys.org. Streamy Awards. Retrieved September 2, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "11TH ANNUAL NOMINEES & WINNERS - The Streamy Awards". Streamys.org. Streamy Awards. Retrieved October 28, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "CuriosityStream & Nebula FAQ". CuriosityStream. Curiosity Stream. December 12, 2020. Retrieved September 2, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ Hale, James (February 22, 2021). "Creator Community Standard Launches In-House Studio Offering Production Resources To All Digital Creators". TubeFilter. Retrieved March 30, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ VanDerWerff, Emily (April 4, 2020). "Quibi — the new short-form streaming service for your phone — explained". Vox. Retrieved December 13, 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ a b Hale, James (July 24, 2020). "Creator-Owned Streaming Service Nebula Hits 100,000 Monthly Paying Subscribers". TubeFilter. Retrieved December 13, 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "Top Patreon Video". Graphtreon.com. Graphtreon LLC. September 2, 2021. Retrieved September 2, 2021.
{{cite web}}: CS1 maint: url-status (link)