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'''PC Music''' is a record label and art collective based in [[London]] and run by producer [[A. G. Cook]].<ref name="vice-martin">{{cite web | url = https://www.vice.com/en_uk/read/pc-music-are-they-really-the-worst-thing-to-ever-happen-to-dance-music-clive-martin-017 | date = 12 September 2014 | access-date = 13 September 2014 | last = Martin | first = Clive | publisher = [[Vice (magazine)|Vice]] | title = PC Music: Are They Really the Worst Thing Ever to Happen to Dance Music?}}</ref> It was founded in 2013, uploading its first releases to [[SoundCloud]] that year.<ref name="dazed-jones">{{cite journal |last=Jones |first=Charlie Robin |url=http://www.dazeddigital.com/music/article/21588/1/pc-musics-digital-dreams |date=11 September 2014 |title=PC Music's digital dreams |journal=[[Dazed]] |volume=4 |pages=178–183}}</ref> Artists on its roster have included [[Hannah Diamond]], [[GFOTY]], [[Danny L Harle]], [[Easyfun|EASYFUN]], [[Namasenda]], and [[Planet 1999]]. The label's releases have been showcased on the compilations ''[[PC Music Volume 1]]'' (2015), ''[[PC Music Volume 2|Volume 2]]'' (2016), and ''Volume 3'' (2022). Following a decade-long run, since 2024 the label is now only dedicated to archival projects and special reissues.<ref>{{Cite news|url=https://pitchfork.com/news/pc-music-to-cease-releasing-new-music-after-2023-pivot-to-archival-projects/|title= PC Music to Cease Releasing New Music After 2023, Pivot to Archival Projects|work=[[Pitchfork (website)| Pitchfork]]|date=2023-06-25|access-date=2024-01-06|language=en}}</ref>
'''PC Music''' is a record label and art collective based in [[London]] and run by producer [[A. G. Cook]].<ref name="vice-martin">{{cite web | url = https://www.vice.com/en_uk/read/pc-music-are-they-really-the-worst-thing-to-ever-happen-to-dance-music-clive-martin-017 | date = 12 September 2014 | access-date = 13 September 2014 | last = Martin | first = Clive | publisher = [[Vice (magazine)|Vice]] | title = PC Music: Are They Really the Worst Thing Ever to Happen to Dance Music? | archive-date = 13 September 2014 | archive-url = https://web.archive.org/web/20140913145621/http://www.vice.com/en_uk/read/pc-music-are-they-really-the-worst-thing-to-ever-happen-to-dance-music-clive-martin-017 | url-status = live }}</ref> It was founded in 2013, uploading its first releases to [[SoundCloud]] that year.<ref name="dazed-jones">{{cite journal |last=Jones |first=Charlie Robin |url=http://www.dazeddigital.com/music/article/21588/1/pc-musics-digital-dreams |date=11 September 2014 |title=PC Music's digital dreams |journal=[[Dazed]] |volume=4 |pages=178–183 |access-date=12 October 2014 |archive-date=12 October 2014 |archive-url=https://web.archive.org/web/20141012003154/http://www.dazeddigital.com/music/article/21588/1/pc-musics-digital-dreams |url-status=live }}</ref> Artists on its roster have included [[Hannah Diamond]], [[GFOTY]], [[Danny L Harle]], [[Easyfun|EASYFUN]], [[Namasenda]], and [[Planet 1999]]. The label's releases have been showcased on the compilations ''[[PC Music Volume 1]]'' (2015), ''[[PC Music Volume 2|Volume 2]]'' (2016), and ''Volume 3'' (2022). Following a decade-long run, since 2024 the label is now only dedicated to archival projects and special reissues.<ref>{{Cite news|url=https://pitchfork.com/news/pc-music-to-cease-releasing-new-music-after-2023-pivot-to-archival-projects/|title=PC Music to Cease Releasing New Music After 2023, Pivot to Archival Projects|work=[[Pitchfork (website)| Pitchfork]]|date=2023-06-25|access-date=2024-01-06|language=en|archive-date=26 June 2023|archive-url=https://web.archive.org/web/20230626121235/https://pitchfork.com/news/pc-music-to-cease-releasing-new-music-after-2023-pivot-to-archival-projects/|url-status=live}}</ref>


The label is known for its surreal or exaggerated take on [[pop music]] tropes from the 1990s and 2000s,<ref name="dazed-cliff-100">{{cite web |url=http://www.dazeddigital.com/projects/article/22536/1/12-a-g-cook|title= Dazed 100 |website=[[Dazed]] |last=Cliff |first=Aimee |year=2014 |access-date=2015-02-05}}</ref> often featuring pitch-shifted, feminine vocals and bright, synthetic textures.<ref name="p4k"/> PC Music has been characterized as embracing the aesthetics of [[advertising]], [[consumerism]], and corporate branding.<ref name="p4k">{{cite web|last1=Geffen|first1=Sasha|title=PC Music's Inverted Consumerism|url=http://pitchfork.com/thepitch/714-pc-musics-inverted-consumerism/|website=[[Pitchfork Media]]|date=30 March 2015 |access-date=1 May 2016}}</ref> Its artists often present devised personas inspired by [[cyberculture]].<ref name="vice-bassil-1">{{cite web |url=http://noisey.vice.com/en_uk/blog/the-weird-and-wonderful-world-of-pc-music |title=Trying to Make Sense of Hannah Diamond and Post-Ringtone Music |last=Bassil |first=Ryan |date=23 May 2014 |website=[[Vice (magazine)|Vice]] |access-date=15 September 2014}}</ref> The label has inspired both praise and criticism from journalists, and has been called "polarizing".<ref name="v">{{cite web|last1=Zoladz|first1=Lindsay|title=The Enigmatic PC Music Is Ready for Real Life|url=http://www.vulture.com/2015/05/enigmatic-pc-music-is-ready-for-real-life.html|website=Vulture|access-date=14 December 2017}}</ref>
The label is known for its surreal or exaggerated take on [[pop music]] tropes from the 1990s and 2000s,<ref name="dazed-cliff-100">{{cite web |url=http://www.dazeddigital.com/projects/article/22536/1/12-a-g-cook |title=Dazed 100 |website=[[Dazed]] |last=Cliff |first=Aimee |year=2014 |access-date=2015-02-05 |archive-date=16 January 2015 |archive-url=https://web.archive.org/web/20150116120932/http://www.dazeddigital.com/projects/article/22536/1/12-a-g-cook |url-status=live }}</ref> often featuring pitch-shifted, feminine vocals and bright, synthetic textures.<ref name="p4k"/> PC Music has been characterized as embracing the aesthetics of [[advertising]], [[consumerism]], and corporate branding.<ref name="p4k">{{cite web|last1=Geffen|first1=Sasha|title=PC Music's Inverted Consumerism|url=http://pitchfork.com/thepitch/714-pc-musics-inverted-consumerism/|website=[[Pitchfork Media]]|date=30 March 2015|access-date=1 May 2016|archive-date=22 April 2016|archive-url=https://web.archive.org/web/20160422190844/http://pitchfork.com/thepitch/714-pc-musics-inverted-consumerism/|url-status=live}}</ref> Its artists often present devised personas inspired by [[cyberculture]].<ref name="vice-bassil-1">{{cite web |url=http://noisey.vice.com/en_uk/blog/the-weird-and-wonderful-world-of-pc-music |title=Trying to Make Sense of Hannah Diamond and Post-Ringtone Music |last=Bassil |first=Ryan |date=23 May 2014 |website=[[Vice (magazine)|Vice]] |access-date=15 September 2014 |archive-date=25 May 2016 |archive-url=https://web.archive.org/web/20160525060246/http://noisey.vice.com/en_uk/blog/the-weird-and-wonderful-world-of-pc-music |url-status=live }}</ref> The label has inspired both praise and criticism from journalists, and has been called "polarizing".<ref name="v">{{cite web|last1=Zoladz|first1=Lindsay|title=The Enigmatic PC Music Is Ready for Real Life|url=http://www.vulture.com/2015/05/enigmatic-pc-music-is-ready-for-real-life.html|website=Vulture|access-date=14 December 2017|archive-date=24 May 2022|archive-url=https://web.archive.org/web/20220524005345/https://www.vulture.com/2015/05/enigmatic-pc-music-is-ready-for-real-life.html|url-status=live}}</ref>


==Background==
==Background==
The label functions as a collective in which acts frequently collaborate with each other.<ref name="vice-martin"/> Many of the acts are aliases, obscuring the identities and number of artists on the label.<ref name="pitchfork-sherburne">{{cite web |url=http://pitchfork.com/thepitch/485-pc-music/ |title=PC Music's Twisted Electronic Pop: A User's Manual |last=Sherburne |first=Philip |date=17 September 2014 |publisher=[[Pitchfork Media]] |access-date=17 September 2014}}</ref> Early on, the label kept tight control over its branding and limited its interaction with journalists,<ref name="guardian-bakare"/> and as its profile grew, Cook declined to engage with press, described as a sort of [[Berry Gordy]] figure within the group.<ref>{{cite web |url=http://www.mtviggy.com/lists/sxsw-2015-recap-review-standout-moments-courtney-barnett-rae-sremmurd/ |title=SXSW 2015: The 8 Most Standout Performances |last=Norris |first=John |date=March 2015 |publisher=MTV Iggy |access-date=23 March 2015}}</ref> ''[[Vice (magazine)|Vice]]'' magazine said that PC Music's acts are best understood not as living people but as "meticulously planned and considered long-running art pieces…living installations who put out music."<ref name="vice-bassil-2">{{cite web |url=http://noisey.vice.com/blog/pc-music-conceptual-art-project-end-of-year-2014 |title=Even If They're an Elaborate Joke, PC Music Dominated 2014 |last=Bassil |first=Ryan |date=17 December 2014 |website=[[Vice (magazine)|Vice]] |access-date=17 January 2015}}</ref> Cook mentioned preference for "recording people who don't normally make music and treating them as if they're a major label artist."<ref name="tank-golsorkhi"/> Rather than engaging in extended promotional campaigns, the label continually announces new acts.<ref name="vice-martin"/> Each develops a persona that is conveyed through [[Internet slang]] and cartoon imagery.<ref name="vice-bassil-1"/>
The label functions as a collective in which acts frequently collaborate with each other.<ref name="vice-martin"/> Many of the acts are aliases, obscuring the identities and number of artists on the label.<ref name="pitchfork-sherburne">{{cite web |url=http://pitchfork.com/thepitch/485-pc-music/ |title=PC Music's Twisted Electronic Pop: A User's Manual |last=Sherburne |first=Philip |date=17 September 2014 |publisher=[[Pitchfork Media]] |access-date=17 September 2014 |archive-date=21 January 2015 |archive-url=https://web.archive.org/web/20150121012759/http://pitchfork.com/thepitch/485-pc-music/ |url-status=dead }}</ref> Early on, the label kept tight control over its branding and limited its interaction with journalists,<ref name="guardian-bakare"/> and as its profile grew, Cook declined to engage with press, described as a sort of [[Berry Gordy]] figure within the group.<ref>{{cite web |url=http://www.mtviggy.com/lists/sxsw-2015-recap-review-standout-moments-courtney-barnett-rae-sremmurd/ |title=SXSW 2015: The 8 Most Standout Performances |last=Norris |first=John |date=March 2015 |publisher=MTV Iggy |access-date=23 March 2015 |archive-date=25 March 2015 |archive-url=https://web.archive.org/web/20150325201509/http://www.mtviggy.com/lists/sxsw-2015-recap-review-standout-moments-courtney-barnett-rae-sremmurd/ |url-status=live }}</ref> ''[[Vice (magazine)|Vice]]'' magazine said that PC Music's acts are best understood not as living people but as "meticulously planned and considered long-running art pieces…living installations who put out music."<ref name="vice-bassil-2">{{cite web |url=http://noisey.vice.com/blog/pc-music-conceptual-art-project-end-of-year-2014 |title=Even If They're an Elaborate Joke, PC Music Dominated 2014 |last=Bassil |first=Ryan |date=17 December 2014 |website=[[Vice (magazine)|Vice]] |access-date=17 January 2015 |archive-date=19 January 2015 |archive-url=https://web.archive.org/web/20150119104459/http://noisey.vice.com/blog/pc-music-conceptual-art-project-end-of-year-2014 |url-status=live }}</ref> Cook mentioned preference for "recording people who don't normally make music and treating them as if they're a major label artist."<ref name="tank-golsorkhi"/> Rather than engaging in extended promotional campaigns, the label continually announces new acts.<ref name="vice-martin"/> Each develops a persona that is conveyed through [[Internet slang]] and cartoon imagery.<ref name="vice-bassil-1"/>


==History==
==History==
Cook had previously worked on Gamsonite, a "pseudo-label" and blog collecting his early collaborations, among other projects while studying music at [[Goldsmiths, University of London]].<ref name="diy-hunt">{{cite web |url=http://diymag.com/2014/06/11/inside-the-hard-drive-of-pc-music |title=Inside the hard drive of PC Music |last=Hunt |first=El |date=11 June 2014 |website=[[DIY (magazine)|DIY]] |access-date=17 September 2014}}</ref> He founded PC Music in August 2013, as a way of embracing an [[A&R]] role.<ref name="tank-golsorkhi">{{cite web|url = http://tankmagazine.com/live/tank/radio-tank-mix-a-g-cook | date = 25 August 2013 | access-date = 13 September 2014 | last = Golsorkhi-Ainslie | first = Sohrab | publisher = [[Tank (magazine)|Tank]] | title = Radio Tank Mix: A. G. Cook}}</ref> Within a year the label had published 40 songs on SoundCloud where, as of September 2014, some of its songs had accumulated over 100,000 listens.<ref name="dazed-jones" /><ref name="vice-bassil-1"/> It had not released a physical single,<ref name="dazed-jones" /> and its first [[paid download]] did not come until the November 2014 release of [[Hannah Diamond]]'s "Every Night".<ref name="billboard-anderson">{{cite magazine |url=http://www.billboard.com/articles/real-time-charts/6363534/emerging-picks-of-the-week-12-05-14 |title=Will Butler, Against the Current & Hannah Diamond: Emerging Picks of the Week |last=Anderson |first=Trevor |date=4 December 2014 |magazine=[[Billboard (magazine)|Billboard]] |access-date=21 March 2015}}</ref> [[QT (musician)|QT]]'s "[[Hey QT]]" single was also released in 2014, on [[XL Recordings]], with production from Cook and PC Music-affiliate [[Sophie (musician)|Sophie]].<ref name="fact">{{cite web|last1=Lea|first1=Tom|title=Hey QT! An interview with 2014's most love-her-or-hate-her pop star|url=http://www.factmag.com/2014/09/09/hey-qt-an-interview-with-2014s-most-love-her-or-hate-her-pop-star/|website=[[Fact (UK magazine)|Fact]]|date=9 September 2014 |access-date=1 May 2016}}</ref>
Cook had previously worked on Gamsonite, a "pseudo-label" and blog collecting his early collaborations, among other projects while studying music at [[Goldsmiths, University of London]].<ref name="diy-hunt">{{cite web |url=http://diymag.com/2014/06/11/inside-the-hard-drive-of-pc-music |title=Inside the hard drive of PC Music |last=Hunt |first=El |date=11 June 2014 |website=[[DIY (magazine)|DIY]] |access-date=17 September 2014 |archive-date=2 June 2016 |archive-url=https://web.archive.org/web/20160602020109/http://diymag.com/2014/06/11/inside-the-hard-drive-of-pc-music |url-status=live }}</ref> He founded PC Music in August 2013, as a way of embracing an [[A&R]] role.<ref name="tank-golsorkhi">{{cite web | url = http://tankmagazine.com/live/tank/radio-tank-mix-a-g-cook | date = 25 August 2013 | access-date = 13 September 2014 | last = Golsorkhi-Ainslie | first = Sohrab | publisher = [[Tank (magazine)|Tank]] | title = Radio Tank Mix: A. G. Cook | archive-date = 8 November 2020 | archive-url = https://web.archive.org/web/20201108123155/https://tankmagazine.com/live/tank/radio-tank-mix-a-g-cook | url-status = live }}</ref> Within a year the label had published 40 songs on SoundCloud where, as of September 2014, some of its songs had accumulated over 100,000 listens.<ref name="dazed-jones" /><ref name="vice-bassil-1"/> It had not released a physical single,<ref name="dazed-jones" /> and its first [[paid download]] did not come until the November 2014 release of [[Hannah Diamond]]'s "Every Night".<ref name="billboard-anderson">{{cite magazine |url=http://www.billboard.com/articles/real-time-charts/6363534/emerging-picks-of-the-week-12-05-14 |title=Will Butler, Against the Current & Hannah Diamond: Emerging Picks of the Week |last=Anderson |first=Trevor |date=4 December 2014 |magazine=[[Billboard (magazine)|Billboard]] |access-date=21 March 2015 |archive-date=19 May 2017 |archive-url=https://web.archive.org/web/20170519030522/http://www.billboard.com/articles/real-time-charts/6363534/emerging-picks-of-the-week-12-05-14 |url-status=live }}</ref> [[QT (musician)|QT]]'s "[[Hey QT]]" single was also released in 2014, on [[XL Recordings]], with production from Cook and PC Music-affiliate [[Sophie (musician)|Sophie]].<ref name="fact">{{cite web|last1=Lea|first1=Tom|title=Hey QT! An interview with 2014's most love-her-or-hate-her pop star|url=http://www.factmag.com/2014/09/09/hey-qt-an-interview-with-2014s-most-love-her-or-hate-her-pop-star/|website=[[Fact (UK magazine)|Fact]]|date=9 September 2014|access-date=1 May 2016|archive-date=11 September 2014|archive-url=https://web.archive.org/web/20140911171223/http://www.factmag.com/2014/09/09/hey-qt-an-interview-with-2014s-most-love-her-or-hate-her-pop-star/|url-status=live}}</ref>


In March 2014, the label made their live debut in the United States when Cook, Sophie and QT performed at [[Hype Machine]]'s Hype Hotel during [[South by Southwest]].<ref name="joyce-spin">{{cite web|url = https://www.spin.com/2014/08/qt-hey-sophie-pc-music-stream-primer-label/ |title=Like Aqua's 'Barbie Girl' Through a Funhouse Mirror, Meet SOPHIE | date = 26 August 2014 | access-date = 13 September 2014 | last = Joyce | first = Colin | website = [[Spin (magazine)|Spin]]}}</ref> The following year, in March 2015, several members of the collective appeared at a label showcase at [[South by Southwest]].<ref>{{cite web |url=https://www.theatlantic.com/entertainment/archive/2015/03/pc-music-at-sxsw-and-the-gloriously-tacky-future-of-music/388478/ |title=PC Music at SXSW Shows the Gloriously Tacky Future of Music |last= Kornhaber |first=Spencer |date=25 March 2015 |website=[[The Atlantic]] |access-date=20 April 2015}}</ref> Cook described it as a "rebirth moment" for the group, moving toward functioning as a real record label.<ref>{{cite web |url=http://www.bbc.co.uk/programmes/p02mrwmt |title=PC Music Interview |last=Stephens |first=Huw |author-link=Huw Stephens |date=25 March 2015 |publisher=[[BBC Radio 1]] |access-date=2 May 2015}}</ref> Shortly after, they released their first official compilation album, titled ''[[PC Music Volume 1]]''.<ref>{{cite web |url=http://www.spin.com/2015/05/pc-music-vol-1-one-first-official-album-download-stream-ag-cook-hannah-diamond/ |title=PC Music Boot Up First Officially Released Album, 'PC Music Vol. 1' |last=Grebey |first=James |date=2 May 2015 |website=[[Spin (magazine)|Spin]] |access-date=2 May 2015}}</ref> On 8 May 2015, PC Music artists performed at [[BRIC House]] in [[Brooklyn]], [[New York City|New York]] as part of the [[Red Bull Music Academy]] Festival, to premiere Pop Cube, "a multimedia reality network".<ref>{{cite news|url=https://www.nytimes.com/2015/05/11/arts/music/review-pc-music-and-sophie-in-a-high-concept-extravaganza-at-bric-house.html?_r=0|title=Review: PC Music and Sophie in a High-Concept Extravaganza at BRIC House|newspaper=[[The New York Times]]|access-date=2016-06-04}}</ref>
In March 2014, the label made their live debut in the United States when Cook, Sophie and QT performed at [[Hype Machine]]'s Hype Hotel during [[South by Southwest]].<ref name="joyce-spin">{{cite web | url = https://www.spin.com/2014/08/qt-hey-sophie-pc-music-stream-primer-label/ | title = Like Aqua's 'Barbie Girl' Through a Funhouse Mirror, Meet SOPHIE | date = 26 August 2014 | access-date = 13 September 2014 | last = Joyce | first = Colin | website = [[Spin (magazine)|Spin]] | archive-date = 31 October 2015 | archive-url = https://web.archive.org/web/20151031024402/http://www.spin.com/2014/08/qt-hey-sophie-pc-music-stream-primer-label/ | url-status = live }}</ref> The following year, in March 2015, several members of the collective appeared at a label showcase at [[South by Southwest]].<ref>{{cite web |url=https://www.theatlantic.com/entertainment/archive/2015/03/pc-music-at-sxsw-and-the-gloriously-tacky-future-of-music/388478/ |title=PC Music at SXSW Shows the Gloriously Tacky Future of Music |last=Kornhaber |first=Spencer |date=25 March 2015 |website=[[The Atlantic]] |access-date=20 April 2015 |archive-date=17 April 2015 |archive-url=https://web.archive.org/web/20150417152827/http://www.theatlantic.com/entertainment/archive/2015/03/pc-music-at-sxsw-and-the-gloriously-tacky-future-of-music/388478/ |url-status=live }}</ref> Cook described it as a "rebirth moment" for the group, moving toward functioning as a real record label.<ref>{{cite web |url=http://www.bbc.co.uk/programmes/p02mrwmt |title=PC Music Interview |last=Stephens |first=Huw |author-link=Huw Stephens |date=25 March 2015 |publisher=[[BBC Radio 1]] |access-date=2 May 2015 |archive-date=4 February 2017 |archive-url=https://web.archive.org/web/20170204061317/http://www.bbc.co.uk/programmes/p02mrwmt |url-status=live }}</ref> Shortly after, they released their first official compilation album, titled ''[[PC Music Volume 1]]''.<ref>{{cite web |url=http://www.spin.com/2015/05/pc-music-vol-1-one-first-official-album-download-stream-ag-cook-hannah-diamond/ |title=PC Music Boot Up First Officially Released Album, 'PC Music Vol. 1' |last=Grebey |first=James |date=2 May 2015 |website=[[Spin (magazine)|Spin]] |access-date=2 May 2015 |archive-date=8 May 2015 |archive-url=https://web.archive.org/web/20150508145937/http://www.spin.com/2015/05/pc-music-vol-1-one-first-official-album-download-stream-ag-cook-hannah-diamond/ |url-status=live }}</ref> On 8 May 2015, PC Music artists performed at [[BRIC House]] in [[Brooklyn]], [[New York City|New York]] as part of the [[Red Bull Music Academy]] Festival, to premiere Pop Cube, "a multimedia reality network".<ref>{{cite news|url=https://www.nytimes.com/2015/05/11/arts/music/review-pc-music-and-sophie-in-a-high-concept-extravaganza-at-bric-house.html?_r=0|title=Review: PC Music and Sophie in a High-Concept Extravaganza at BRIC House|newspaper=[[The New York Times]]|access-date=2016-06-04|archive-date=6 April 2018|archive-url=https://web.archive.org/web/20180406065537/https://www.nytimes.com/2015/05/11/arts/music/review-pc-music-and-sophie-in-a-high-concept-extravaganza-at-bric-house.html?_r=0|url-status=live}}</ref>
[[File:Kane West - Western Beats.jpg|thumb|left|Promotional artwork for [[Kane West]]'s ''Western Beats'' EP. The use of [[Comic Sans]] alludes to the typography of early web sites.<ref name="vogue-frank">{{cite web |url=http://www.vogue.com/1539827/what-is-pc-music-sophie-qt-ag-book/ |title=A Visual Primer on PC Music, London's Weirdest New Subculture |last=Frank |first=Alex |date=19 September 2014 |website=[[Vogue (magazine)|Vogue]] |access-date=21 September 2014}}</ref>]]
[[File:Kane West - Western Beats.jpg|thumb|left|Promotional artwork for [[Kane West]]'s ''Western Beats'' EP. The use of [[Comic Sans]] alludes to the typography of early web sites.<ref name="vogue-frank">{{cite web |url=http://www.vogue.com/1539827/what-is-pc-music-sophie-qt-ag-book/ |title=A Visual Primer on PC Music, London's Weirdest New Subculture |last=Frank |first=Alex |date=19 September 2014 |website=[[Vogue (magazine)|Vogue]] |access-date=21 September 2014 |archive-date=4 February 2015 |archive-url=https://web.archive.org/web/20150204044241/http://www.vogue.com/1539827/what-is-pc-music-sophie-qt-ag-book/ |url-status=dead }}</ref>]]
On 21 October 2015, the label announced on [[Facebook]] a partnership with major record label [[Columbia Records]]. The first release through this partnership was an EP from [[Danny L Harle]].<ref>{{cite web |url=http://www.spin.com/2015/10/pc-music-columbia-records-deal |title=PC Music Announces 'Partnership' With Columbia Records With Danny L Harle EP |last=Joyce |first=Colin |date=21 October 2015 |website=[[Spin (magazine)|Spin]] |access-date=28 November 2015}}/</ref> In December 2015 PC Music released the single "Only You", a collaboration between A. G. Cook and the Chinese pop star [[Chris Lee (singer)|Chris Lee]], with a music video directed by Kinga Burza.<ref>{{cite web|title = PC Music and Chinese pop star Chris Lee unveil 'Only You'|url = http://www.factmag.com/2015/12/10/hear-pc-music-chris-lee-only-you/|website = FACT Magazine: Music News, New Music.| date=10 December 2015 |access-date = 2016-02-15}}</ref>
On 21 October 2015, the label announced on [[Facebook]] a partnership with major record label [[Columbia Records]]. The first release through this partnership was an EP from [[Danny L Harle]].<ref>{{cite web |url=http://www.spin.com/2015/10/pc-music-columbia-records-deal |title=PC Music Announces 'Partnership' With Columbia Records With Danny L Harle EP |last=Joyce |first=Colin |date=21 October 2015 |website=[[Spin (magazine)|Spin]] |access-date=28 November 2015 |archive-date=19 November 2015 |archive-url=https://web.archive.org/web/20151119105236/http://www.spin.com/2015/10/pc-music-columbia-records-deal/ |url-status=live }}/</ref> In December 2015 PC Music released the single "Only You", a collaboration between A. G. Cook and the Chinese pop star [[Chris Lee (singer)|Chris Lee]], with a music video directed by Kinga Burza.<ref>{{cite web|title = PC Music and Chinese pop star Chris Lee unveil 'Only You'|url = http://www.factmag.com/2015/12/10/hear-pc-music-chris-lee-only-you/|website = FACT Magazine: Music News, New Music.|date = 10 December 2015|access-date = 2016-02-15|archive-date = 21 February 2016|archive-url = https://web.archive.org/web/20160221041531/http://www.factmag.com/2015/12/10/hear-pc-music-chris-lee-only-you/|url-status = live}}</ref>


On 18 November 2016, PC Music released ''[[PC Music Volume 2]],'' a compilation featuring most of the label's roster. A review in ''[[The Guardian]]'' praised it for being "more beautiful and progressive than ever before" and proof that "Cook and his gang are the cleverest, most thoughtful people in British pop".<ref>{{cite news | url = https://www.theguardian.com/music/2016/nov/17/pc-music-volume-2-review-hannah-diamond-ag-cook | date = 17 November 2016 | access-date = 18 November 2016 | first = Rachel | last = Aroesti | work = [[The Guardian]] | location = London | title = Various: PC Music Volume 2 review – the smartest gang in British pop}}</ref>
On 18 November 2016, PC Music released ''[[PC Music Volume 2]],'' a compilation featuring most of the label's roster. A review in ''[[The Guardian]]'' praised it for being "more beautiful and progressive than ever before" and proof that "Cook and his gang are the cleverest, most thoughtful people in British pop".<ref>{{cite news | url = https://www.theguardian.com/music/2016/nov/17/pc-music-volume-2-review-hannah-diamond-ag-cook | date = 17 November 2016 | access-date = 18 November 2016 | first = Rachel | last = Aroesti | work = [[The Guardian]] | location = London | title = Various: PC Music Volume 2 review – the smartest gang in British pop}}</ref>


On 16 February 2018, PC Music released a limited dual-vinyl compilation of both ''PC Music Volumes 1'' and ''2''<ref>{{Cite news|url=https://www.tinymixtapes.com/news/pc-music-releases-limited-edition-vinyl-versions-first-two-compilations|title=PC Music releases limited-edition vinyl versions of first two compilations|work=Tiny Mix Tapes|access-date=2018-05-24|language=en}}</ref> and in December 2018, PC Music announced new vinyl and CD reissues of ''PC Music Volumes 1'' and ''2'', as well as the first physical release of the label's ''Month of Mayhem'' compilation.<ref>{{Cite web|url=https://www.tinymixtapes.com/news/pc-music-releases-month-mayhem-vinyl-reissues-compilations|title=PC Music releases old PC Music music in new PC Music music music formats|website=Tiny Mix Tapes|language=en|access-date=2019-02-13}}</ref>
On 16 February 2018, PC Music released a limited dual-vinyl compilation of both ''PC Music Volumes 1'' and ''2''<ref>{{Cite news|url=https://www.tinymixtapes.com/news/pc-music-releases-limited-edition-vinyl-versions-first-two-compilations|title=PC Music releases limited-edition vinyl versions of first two compilations|work=Tiny Mix Tapes|access-date=2018-05-24|language=en|archive-date=24 May 2018|archive-url=https://web.archive.org/web/20180524223248/https://www.tinymixtapes.com/news/pc-music-releases-limited-edition-vinyl-versions-first-two-compilations|url-status=live}}</ref> and in December 2018, PC Music announced new vinyl and CD reissues of ''PC Music Volumes 1'' and ''2'', as well as the first physical release of the label's ''Month of Mayhem'' compilation.<ref>{{Cite web|url=https://www.tinymixtapes.com/news/pc-music-releases-month-mayhem-vinyl-reissues-compilations|title=PC Music releases old PC Music music in new PC Music music music formats|website=Tiny Mix Tapes|language=en|access-date=2019-02-13|archive-date=14 February 2019|archive-url=https://web.archive.org/web/20190214004309/https://www.tinymixtapes.com/news/pc-music-releases-month-mayhem-vinyl-reissues-compilations|url-status=live}}</ref>


On 25 June 2023, the label's 10th anniversary, PC Music announced that 2023 would be the label's final year of new releases, and from 2024, the label would be dedicated to archival projects and special reissues. Coinciding this announcement was the release of a mixtape featuring the work of many PC Music artists.<ref name="disbandment">{{cite web |url=https://10.pcmusic.info |title=PC Music: 10 |date=2023-06-25 |access-date=2024-01-06 |quote=10 x 10 minutes of content from the past, present, and future.}}</ref>
On 25 June 2023, the label's 10th anniversary, PC Music announced that 2023 would be the label's final year of new releases, and from 2024, the label would be dedicated to archival projects and special reissues. Coinciding this announcement was the release of a mixtape featuring the work of many PC Music artists.<ref name="disbandment">{{cite web |url=https://10.pcmusic.info/ |title=PC Music: 10 |date=2023-06-25 |access-date=2024-01-06 |quote=10 x 10 minutes of content from the past, present, and future. |archive-date=16 September 2023 |archive-url=https://web.archive.org/web/20230916082527/https://10.pcmusic.info/ |url-status=live }}</ref>


PC Music's final new release was Thy Slaughter's debut album ''Soft Rock'', released December 1, 2023.<ref>{{Cite news|url=https://readdork.com/features/thy-slaughter-the-cut-cover-december-2023|title=Thy Slaughter is "the dark horse" of PC Music|work=[[Dork (magazine)|Dork]]|date=2023-12-01|access-date=2024-01-02|language=en}}</ref> The album featured appearances from [[Alaska Reid]], [[Caroline Polachek]], [[Ellie Rowsell]], and [[Charli XCX]], as well as additional songwriting from [[Alma (Finnish singer)|Alma]], Patrik Berger, [[Noonie Bao]], and [[Sophie (musician)|Sophie]].<ref>{{Cite news|url=https://pitchfork.com/news/pc-music-a-g-cook-and-easyfun-detail-debut-thy-slaughter-album-share-new-songs-listen|title=PC Music’s A. G. Cook and Easyfun Detail Debut Thy Slaughter Album, Share New Songs: Listen|work=[[Pitchfork (website)|Pitchfork]]|date=2023-11-16|access-date=2024-01-02|language=en}}</ref>
PC Music's final new release was Thy Slaughter's debut album ''Soft Rock'', released December 1, 2023.<ref>{{Cite news|url=https://readdork.com/features/thy-slaughter-the-cut-cover-december-2023|title=Thy Slaughter is "the dark horse" of PC Music|work=[[Dork (magazine)|Dork]]|date=2023-12-01|access-date=2024-01-02|language=en|archive-date=3 January 2024|archive-url=https://web.archive.org/web/20240103003223/https://readdork.com/features/thy-slaughter-the-cut-cover-december-2023/|url-status=live}}</ref> The album featured appearances from [[Alaska Reid]], [[Caroline Polachek]], [[Ellie Rowsell]], and [[Charli XCX]], as well as additional songwriting from [[Alma (Finnish singer)|Alma]], Patrik Berger, [[Noonie Bao]], and [[Sophie (musician)|Sophie]].<ref>{{Cite news|url=https://pitchfork.com/news/pc-music-a-g-cook-and-easyfun-detail-debut-thy-slaughter-album-share-new-songs-listen|title=PC Music’s A. G. Cook and Easyfun Detail Debut Thy Slaughter Album, Share New Songs: Listen|work=[[Pitchfork (website)|Pitchfork]]|date=2023-11-16|access-date=2024-01-02|language=en}}</ref>


==Sound and influences==
==Sound and influences==
The label has released music with a consistent sound that Clive Martin, writing for ''Vice'', described as "A playful composite of disregarded sounds and genres".<ref name="vice-martin" /> Lanre Bakare, writing for ''The Guardian'', identified the music's elements as "the huge synth blasts favoured by [[Eurodance]] chart-botherers such as [[Cascada]], [[grime music|grime]]'s sub-bass, and [[happy hardcore]]'s high-pitched vocal range".<ref name="guardian-bakare">{{cite news | url = https://www.theguardian.com/music/2014/sep/12/pc-music-sophie-ag-cook-cute-dance | date = 12 September 2014 | access-date = 13 September 2014 | first = Lanre | last = Bakare | newspaper = [[The Guardian]] | title = PC Music: clubland's cute new direction}}</ref> The styles and influences of music incorporated include bubblegum dance, [[Balearic trance]], [[Wonky (genre)|wonky]] and [[electro house]]. Cook cites [[K-pop|Korean]] & [[J-pop|Japanese]] pop music and [[gyaru]] culture, as well as the production work of [[Max Martin]] and [[Jimmy Jam and Terry Lewis]].<ref name="tank-golsorkhi"/> His production involves layering discordant sounds on top of each other to produce chaotic mixes,<ref name="tank-golsorkhi"/> similar to the techniques used in black MIDI music.<ref name="pitchfork-sherburne"/> Abrupt shifts in [[timbre]] and rhythm are used to create multiple perspectives of a personality.<ref>{{cite web |url=http://www.thefader.com/2014/10/02/system-focus-high-speed-internet-hardcore-cuteness-cloud |title=System Focus: High Speed Sounds to Blister Even Internet-Accelerated Brains |last=Harper |first=Adam |date=2 October 2014 |website=[[The Fader]] |access-date=2 October 2014}}</ref> Cook also indirectly cites American musician [[Conlon Nancarrow]] as a source of inspiration in the PC Music Pop Cube Trailer 1.<ref>{{cite web|url=https://www.youtube.com/watch?v=XzpMZUBaavU |title=Pop Cube Trailer 1 - Hannah Diamond & A. G. Cook In The Studio |publisher=YouTube |date=2015-05-04 |access-date=2016-06-04}}</ref>
The label has released music with a consistent sound that Clive Martin, writing for ''Vice'', described as "A playful composite of disregarded sounds and genres".<ref name="vice-martin" /> Lanre Bakare, writing for ''The Guardian'', identified the music's elements as "the huge synth blasts favoured by [[Eurodance]] chart-botherers such as [[Cascada]], [[grime music|grime]]'s sub-bass, and [[happy hardcore]]'s high-pitched vocal range".<ref name="guardian-bakare">{{cite news | url = https://www.theguardian.com/music/2014/sep/12/pc-music-sophie-ag-cook-cute-dance | date = 12 September 2014 | access-date = 13 September 2014 | first = Lanre | last = Bakare | newspaper = [[The Guardian]] | title = PC Music: clubland's cute new direction | archive-date = 11 April 2019 | archive-url = https://web.archive.org/web/20190411120109/https://www.theguardian.com/music/2014/sep/12/pc-music-sophie-ag-cook-cute-dance | url-status = live }}</ref> The styles and influences of music incorporated include bubblegum dance, [[Balearic trance]], [[Wonky (genre)|wonky]] and [[electro house]]. Cook cites [[K-pop|Korean]] & [[J-pop|Japanese]] pop music and [[gyaru]] culture, as well as the production work of [[Max Martin]] and [[Jimmy Jam and Terry Lewis]].<ref name="tank-golsorkhi"/> His production involves layering discordant sounds on top of each other to produce chaotic mixes,<ref name="tank-golsorkhi"/> similar to the techniques used in black MIDI music.<ref name="pitchfork-sherburne"/> Abrupt shifts in [[timbre]] and rhythm are used to create multiple perspectives of a personality.<ref>{{cite web |url=http://www.thefader.com/2014/10/02/system-focus-high-speed-internet-hardcore-cuteness-cloud |title=System Focus: High Speed Sounds to Blister Even Internet-Accelerated Brains |last=Harper |first=Adam |date=2 October 2014 |website=[[The Fader]] |access-date=2 October 2014 |archive-date=4 October 2014 |archive-url=https://web.archive.org/web/20141004022208/http://www.thefader.com/2014/10/02/system-focus-high-speed-internet-hardcore-cuteness-cloud |url-status=live }}</ref> Cook also indirectly cites American musician [[Conlon Nancarrow]] as a source of inspiration in the PC Music Pop Cube Trailer 1.<ref>{{cite web |url=https://www.youtube.com/watch?v=XzpMZUBaavU |title=Pop Cube Trailer 1 - Hannah Diamond & A. G. Cook In The Studio |publisher=YouTube |date=2015-05-04 |access-date=2016-06-04 |archive-date=8 August 2015 |archive-url=https://web.archive.org/web/20150808035521/https://www.youtube.com/watch?v=XzpMZUBaavU |url-status=live }}</ref>


[[File:Lil Data - Sup website.png|thumb|right|A promotional website for ''Sup'' by Lil Data, which incorporates influences of [[Internet art|net art]].]]
[[File:Lil Data - Sup website.png|thumb|right|A promotional website for ''Sup'' by Lil Data, which incorporates influences of [[Internet art|net art]].]]


PC Music's songwriting often deals with consumerism as a theme. In their take on [[haul video]]s,<ref name="fact-moynihan">{{cite web|url = http://www.factmag.com/2014/08/13/pc-music-the-10-best-tracks-so-far-from-2014s-most-love-or-hate-record-label/ | date = 13 August 2014 | access-date = 13 September 2014 | last = Moynihan | first = Joe | publisher = [[Fact (UK magazine)|Fact]] | title = PC Music: the 10 best tracks so far from 2014′s most divisive record label}}</ref> Lipgloss Twins include references to fashion and makeup brands.<ref name="fader-kretowicz"/> Vocals on the label's mix for ''[[DIS (collective)|DIS Magazine]]'' reflect various forms of marketing: producer ID tags, film trailers, and product placement for a sponsor.<ref name="pitchfork-sherburne"/><ref name="fader-kretowicz"/> The label brings in inexperienced singers to record its songs.<ref name="diy-hunt"/> It thoroughly processes the vocals, shifting the pitch upward or [[chopping (sampling technique)|chopping]] it to use as a rhythmic element.<ref name="tank-golsorkhi"/><ref name="pitchfork-sherburne"/> These distortions create a [[post-irony|post-ironic]] representation of consumerism, money, and sex.<ref>{{cite web |url=http://noisey.vice.com/en_ca/blog/the-past-explains-our-present-wave-of-post-irony |title=Post-Irony Is the Only Thing Left in the World That Gets a Reaction |last=Monroe |first=Jazz |date=22 October 2014 |website=[[Vice (magazine)|Vice]] |access-date=23 October 2014}}</ref>
PC Music's songwriting often deals with consumerism as a theme. In their take on [[haul video]]s,<ref name="fact-moynihan">{{cite web | url = http://www.factmag.com/2014/08/13/pc-music-the-10-best-tracks-so-far-from-2014s-most-love-or-hate-record-label/ | date = 13 August 2014 | access-date = 13 September 2014 | last = Moynihan | first = Joe | publisher = [[Fact (UK magazine)|Fact]] | title = PC Music: the 10 best tracks so far from 2014′s most divisive record label | archive-date = 25 September 2014 | archive-url = https://web.archive.org/web/20140925151748/http://www.factmag.com/2014/08/13/pc-music-the-10-best-tracks-so-far-from-2014s-most-love-or-hate-record-label/ | url-status = live }}</ref> Lipgloss Twins include references to fashion and makeup brands.<ref name="fader-kretowicz"/> Vocals on the label's mix for ''[[DIS (collective)|DIS Magazine]]'' reflect various forms of marketing: producer ID tags, film trailers, and product placement for a sponsor.<ref name="pitchfork-sherburne"/><ref name="fader-kretowicz"/> The label brings in inexperienced singers to record its songs.<ref name="diy-hunt"/> It thoroughly processes the vocals, shifting the pitch upward or [[chopping (sampling technique)|chopping]] it to use as a rhythmic element.<ref name="tank-golsorkhi"/><ref name="pitchfork-sherburne"/> These distortions create a [[post-irony|post-ironic]] representation of consumerism, money, and sex.<ref>{{cite web |url=http://noisey.vice.com/en_ca/blog/the-past-explains-our-present-wave-of-post-irony |title=Post-Irony Is the Only Thing Left in the World That Gets a Reaction |last=Monroe |first=Jazz |date=22 October 2014 |website=[[Vice (magazine)|Vice]] |access-date=23 October 2014}}</ref>


PC Music's aesthetic combines elements of cuteness, [[camp (style)|camp]], and [[kawaii]],<ref name="vice-martin"/><ref name="guardian-bakare"/><ref name="fader-kretowicz">{{cite web |url=http://www.thefader.com/2014/06/26/sophie-kyary-pamyu-pamyu-pc-music-cute-music |title=You're Too Cute: Kyary Pamyu Pamyu, Sophie, PC Music and the Aesthetic of Excess |last=Kretowicz |first=Steph |date=26 June 2014 |website=[[The Fader]] |access-date=17 September 2014}}</ref> though often, as music critic Maurice Marion points out for ''Rare Candy'', with a sinister, [[David Lynch#Cinematic influences and themes|Lynchian]] undertone achieved by dissonant inversions and caustic harmonization.<ref>{{cite web |url=http://www.rarecandy.org/op-eds/2015/4/26/the-clever-sinister-pop-of-pc-music |title=The Sinister Pop of PC Music |last=Marion |first=Maurice |date=29 April 2015 |website=Rare Candy Magazine |access-date=27 December 2015 |archive-url=https://web.archive.org/web/20170612180206/http://www.rarecandy.org/op-eds/2015/4/26/the-clever-sinister-pop-of-pc-music |archive-date=12 June 2017 |url-status=dead}}</ref> Critics likened the label to [[Ryan Trecartin]] in its irregular pacing and [[valley girl]] slang.<ref name="vogue-pearl-lhooq">{{cite web |url=http://thump.vice.com/words/pc-music-is-post-internet-art |title=PC Music is Post-Internet Art |last1=Pearl |first1=Max |last2=Lhooq |first2=Michelle |date=8 January 2015 |website=[[Vice (magazine)|Vice]] |access-date=17 January 2015 |archive-url=https://web.archive.org/web/20150110194238/http://thump.vice.com/words/pc-music-is-post-internet-art |archive-date=10 January 2015 |url-status=dead }}</ref> In a piece for ''Vice'', Ryan Bassil suggested that PC Music's style allows for a more candid expression of emotions.<ref name="vice-bassil-1"/>
PC Music's aesthetic combines elements of cuteness, [[camp (style)|camp]], and [[kawaii]],<ref name="vice-martin"/><ref name="guardian-bakare"/><ref name="fader-kretowicz">{{cite web |url=http://www.thefader.com/2014/06/26/sophie-kyary-pamyu-pamyu-pc-music-cute-music |title=You're Too Cute: Kyary Pamyu Pamyu, Sophie, PC Music and the Aesthetic of Excess |last=Kretowicz |first=Steph |date=26 June 2014 |website=[[The Fader]] |access-date=17 September 2014 |archive-date=8 September 2014 |archive-url=https://web.archive.org/web/20140908092648/http://www.thefader.com/2014/06/26/sophie-kyary-pamyu-pamyu-pc-music-cute-music |url-status=live }}</ref> though often, as music critic Maurice Marion points out for ''Rare Candy'', with a sinister, [[David Lynch#Cinematic influences and themes|Lynchian]] undertone achieved by dissonant inversions and caustic harmonization.<ref>{{cite web |url=http://www.rarecandy.org/op-eds/2015/4/26/the-clever-sinister-pop-of-pc-music |title=The Sinister Pop of PC Music |last=Marion |first=Maurice |date=29 April 2015 |website=Rare Candy Magazine |access-date=27 December 2015 |archive-url=https://web.archive.org/web/20170612180206/http://www.rarecandy.org/op-eds/2015/4/26/the-clever-sinister-pop-of-pc-music |archive-date=12 June 2017 |url-status=dead}}</ref> Critics likened the label to [[Ryan Trecartin]] in its irregular pacing and [[valley girl]] slang.<ref name="vogue-pearl-lhooq">{{cite web |url=http://thump.vice.com/words/pc-music-is-post-internet-art |title=PC Music is Post-Internet Art |last1=Pearl |first1=Max |last2=Lhooq |first2=Michelle |date=8 January 2015 |website=[[Vice (magazine)|Vice]] |access-date=17 January 2015 |archive-url=https://web.archive.org/web/20150110194238/http://thump.vice.com/words/pc-music-is-post-internet-art |archive-date=10 January 2015 |url-status=dead }}</ref> In a piece for ''Vice'', Ryan Bassil suggested that PC Music's style allows for a more candid expression of emotions.<ref name="vice-bassil-1"/>


PC Music has been described as less "macho" take on the "house revival",<ref name="guardian-bakare"/> bringing "playfulness and femininity"<ref name="vice-martin"/> to dance music subculture. The availability of music software has allowed for the spread of high-production dance music by independent musicians, particularly on SoundCloud. PC Music often exaggerates the homogenised, high-fidelity aesthetics of these songs.<ref name="vogue-pearl-lhooq"/> ''[[Vogue (magazine)|Vogue]]'' deputy editor Alex Frank commented that the overt manipulation of cultural references showcased a cynical sense of humour, creating an insular approach to making dance music during a period of house revival.<ref name="npr-ducker">{{cite interview |last=Frank |first=Alex |interviewer=Erick Ducker |title=A Rational Conversation: Is PC Music Pop Or Is It 'Pop'? |url=https://www.npr.org/blogs/therecord/2014/09/23/350580589/a-rational-conversation-is-pc-music-pop-or-is-it-pop |date=23 September 2014 |publisher=[[National Public Radio]] |access-date=26 September 2014}}</ref>
PC Music has been described as less "macho" take on the "house revival",<ref name="guardian-bakare"/> bringing "playfulness and femininity"<ref name="vice-martin"/> to dance music subculture. The availability of music software has allowed for the spread of high-production dance music by independent musicians, particularly on SoundCloud. PC Music often exaggerates the homogenised, high-fidelity aesthetics of these songs.<ref name="vogue-pearl-lhooq"/> ''[[Vogue (magazine)|Vogue]]'' deputy editor Alex Frank commented that the overt manipulation of cultural references showcased a cynical sense of humour, creating an insular approach to making dance music during a period of house revival.<ref name="npr-ducker">{{cite interview |last=Frank |first=Alex |interviewer=Erick Ducker |title=A Rational Conversation: Is PC Music Pop Or Is It 'Pop'? |url=https://www.npr.org/blogs/therecord/2014/09/23/350580589/a-rational-conversation-is-pc-music-pop-or-is-it-pop |date=23 September 2014 |publisher=[[National Public Radio]] |access-date=26 September 2014 |archive-date=26 September 2014 |archive-url=https://web.archive.org/web/20140926005707/http://www.npr.org/blogs/therecord/2014/09/23/350580589/a-rational-conversation-is-pc-music-pop-or-is-it-pop |url-status=live }}</ref>


In the late 2010s, the term "[[hyperpop]]" began to be used as a [[microgenre]] referring to music associated with the PC Music label and the artists it influenced.<ref>{{cite news |url=https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |title=How Hyperpop, a Small Spotify Playlist, Grew Into a Big Deal|last=Dandridge-Lemco |first=Ben |date=10 November 2020 |work=The New York Times}}</ref>
In the late 2010s, the term "[[hyperpop]]" began to be used as a [[microgenre]] referring to music associated with the PC Music label and the artists it influenced.<ref>{{cite news |url=https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |title=How Hyperpop, a Small Spotify Playlist, Grew Into a Big Deal |last=Dandridge-Lemco |first=Ben |date=10 November 2020 |work=The New York Times |access-date=19 December 2020 |archive-date=14 April 2021 |archive-url=https://web.archive.org/web/20210414144546/https://www.nytimes.com/2020/11/10/arts/music/hyperpop-spotify.html |url-status=live }}</ref>


==Reception==
==Reception==
As PC Music became more prominent in 2014, the reaction to it was often described as "divisive".<ref name="guardian-bakare"/><ref name="vice-bassil-2"/> Joe Moynihan, writing in ''[[Fact (UK magazine)|Fact]]'', remarked that "PC Music have, in just over a year, released some of the most compelling pop music in recent memory." Some critics have found its high-tempo trance sound artless or aggravating.<ref name="pitchfork-sherburne"/>
As PC Music became more prominent in 2014, the reaction to it was often described as "divisive".<ref name="guardian-bakare"/><ref name="vice-bassil-2"/> Joe Moynihan, writing in ''[[Fact (UK magazine)|Fact]]'', remarked that "PC Music have, in just over a year, released some of the most compelling pop music in recent memory." Some critics have found its high-tempo trance sound artless or aggravating.<ref name="pitchfork-sherburne"/>


PC Music received accolades in several 2014 year-end summaries. ''[[Dazed]]'' included A. G. Cook at number 12 in their "Dazed 100";<ref>{{cite web |url=http://www.dazeddigital.com/projects/article/22536/1/12-a-g-cook|title= Dazed 100 |website=[[Dazed & Confused (magazine)|Dazed & Confused]] |last=Cliff |first=Aimee |year=2014 |access-date=1 December 2014}}</ref> ''Fact'' named PC Music the best label of 2014;<ref>{{cite web |url=http://www.factmag.com/2014/12/08/the-10-best-labels-of-2014/11/|title=10 Best Labels of 2014 |website=[[Fact (UK magazine)|Fact]] |date=8 December 2014 |access-date=12 January 2015}}</ref> ''[[The Huffington Post]]'' included PC Music at number 3 in their "Underrated Albums - 2014";<ref>{{cite web |url=http://www.huffingtonpost.com/2014/12/18/underrated-albums-2014_n_6284574.html|title=Underrated Albums - 2014 |last1=Van Luling |first1=Todd |last2=Kristobak |first2=Ryan |website=[[The Huffington Post]] |date=18 December 2014 |access-date=12 January 2015}}</ref> ''[[Resident Advisor]]'' included PC Music at number 4 in their "Top Labels of The Year" in 2014;<ref>{{cite web | url=http://www.residentadvisor.net/feature.aspx?2334 | title= Top Labels of the Year |website=[[Resident Advisor]] |date=12 December 2014 |access-date=12 January 2015}}</ref> and [[Tiny Mix Tapes]] included it in their "Favorite 15 Labels of 2014".<ref>{{cite web |url=http://www.tinymixtapes.com/features/2014-favorite-15-labels-of-2014|title= Favorite 15 Labels of 2014 |last=Beige |first=J |publisher=[[Tiny Mix Tapes]] |date=December 2014 |access-date=11 January 2015}}</ref> ''[[Spin (magazine)|Spin]]'' magazine named PC Music its "Trend of the Year" for 2014.<ref>{{cite web |url=https://www.spin.com/2014/12/pc-music-sophie-qt-ag-cook-trend-of-the-year-best-of-2014/ |title=Trend of the Year: How PC Music Chewed Up Pop Conventions |last=Weiss |first=Dan |date=17 December 2014|website=[[Spin (magazine)|Spin]] |access-date=5 February 2015}}</ref> In 2021, The Forty-Five named several PC Music artists – including A.G. Cook, umru and Hannah Diamond – in their list of the best hyperpop songs of all time.<ref>{{cite web | url=https://thefortyfive.com/opinion/best-hyperpop-songs-ever/ | title=The 45 best hyperpop songs of all time | date=10 February 2021 }}</ref>
PC Music received accolades in several 2014 year-end summaries. ''[[Dazed]]'' included A. G. Cook at number 12 in their "Dazed 100";<ref>{{cite web |url=http://www.dazeddigital.com/projects/article/22536/1/12-a-g-cook|title= Dazed 100 |website=[[Dazed & Confused (magazine)|Dazed & Confused]] |last=Cliff |first=Aimee |year=2014 |access-date=1 December 2014}}</ref> ''Fact'' named PC Music the best label of 2014;<ref>{{cite web |url=http://www.factmag.com/2014/12/08/the-10-best-labels-of-2014/11/ |title=10 Best Labels of 2014 |website=[[Fact (UK magazine)|Fact]] |date=8 December 2014 |access-date=12 January 2015 |archive-date=18 January 2015 |archive-url=https://web.archive.org/web/20150118105326/http://www.factmag.com/2014/12/08/the-10-best-labels-of-2014/11/ |url-status=live }}</ref> ''[[The Huffington Post]]'' included PC Music at number 3 in their "Underrated Albums - 2014";<ref>{{cite web |url=http://www.huffingtonpost.com/2014/12/18/underrated-albums-2014_n_6284574.html |title=Underrated Albums - 2014 |last1=Van Luling |first1=Todd |last2=Kristobak |first2=Ryan |website=[[The Huffington Post]] |date=18 December 2014 |access-date=12 January 2015 |archive-date=25 December 2014 |archive-url=https://web.archive.org/web/20141225212827/http://www.huffingtonpost.com/2014/12/18/underrated-albums-2014_n_6284574.html |url-status=live }}</ref> ''[[Resident Advisor]]'' included PC Music at number 4 in their "Top Labels of The Year" in 2014;<ref>{{cite web |url=http://www.residentadvisor.net/feature.aspx?2334 |title=Top Labels of the Year |website=[[Resident Advisor]] |date=12 December 2014 |access-date=12 January 2015 |archive-date=2 January 2015 |archive-url=https://web.archive.org/web/20150102042043/http://www.residentadvisor.net/feature.aspx?2334 |url-status=live }}</ref> and [[Tiny Mix Tapes]] included it in their "Favorite 15 Labels of 2014".<ref>{{cite web |url=http://www.tinymixtapes.com/features/2014-favorite-15-labels-of-2014 |title=Favorite 15 Labels of 2014 |last=Beige |first=J |publisher=[[Tiny Mix Tapes]] |date=December 2014 |access-date=11 January 2015 |archive-date=7 January 2015 |archive-url=https://web.archive.org/web/20150107220714/http://www.tinymixtapes.com/features/2014-favorite-15-labels-of-2014 |url-status=live }}</ref> ''[[Spin (magazine)|Spin]]'' magazine named PC Music its "Trend of the Year" for 2014.<ref>{{cite web |url=https://www.spin.com/2014/12/pc-music-sophie-qt-ag-cook-trend-of-the-year-best-of-2014/ |title=Trend of the Year: How PC Music Chewed Up Pop Conventions |last=Weiss |first=Dan |date=17 December 2014 |website=[[Spin (magazine)|Spin]] |access-date=5 February 2015 |archive-date=2 July 2015 |archive-url=https://web.archive.org/web/20150702144946/http://www.spin.com/2014/12/pc-music-sophie-qt-ag-cook-trend-of-the-year-best-of-2014/ |url-status=live }}</ref> In 2021, The Forty-Five named several PC Music artists – including A.G. Cook, umru and Hannah Diamond – in their list of the best hyperpop songs of all time.<ref>{{cite web | url=https://thefortyfive.com/opinion/best-hyperpop-songs-ever/ | title=The 45 best hyperpop songs of all time | date=10 February 2021 }}</ref>


==Live shows==
==Live shows==
PC Music have produced a number of label focused showcases since their inception. After a brief showcase at SXSW in 2015, on 8 May 2015, PC Music launched a "multimedia reality network" called 'Pop Cube'. An event in conjunction with the network was created and became part of the [[Red Bull Music Academy]] Festival in New York, which quickly sold out.<ref>{{cite web|url=https://thump.vice.com/en_au/article/pc-musics-pop-cube-launch-was-a-bizarro-fun-house-of-branded-content|title=PC Music's Pop Cube Launch Was a Bizarro Fun House of Branded Content - Thump}}</ref> In May 2016, PC Music presented 'Pop Cosmos' at the Scala in London, featuring Danny L Harle, Hannah Diamond, GFOTY, A. G. Cook, Felicita, [[Easyfun]] and Spinee.<ref>{{cite web|url=http://www.factmag.com/2016/03/24/pc-music-pop-cosmos-scala-danny-l-harle-hannah-diamond/|title=PC Music announces Pop Cosmos at London's Scala|date=24 March 2016 }}</ref> In July 2016 PC Music held a new one-off event called 'Pop City' at Create in Los Angeles. As well as scheduled performances from PC Music performers, the show featured guests, including [[Carly Rae Jepsen]], [[Charli XCX]], and QT.<ref>{{cite web|url=http://pitchfork.com/news/66971-watch-charli-xcx-and-carly-rae-jepsen-play-new-songs-at-pc-music-party/|title=Watch Charli XCX and Carly Rae Jepsen Play New Songs at PC Music Party - Pitchfork|website=[[Pitchfork (website)|Pitchfork]] |date=21 July 2016 }}</ref> On the ''405'' webzine, PC Music’s live shows have been described as being surrounded by a care-less authentic aura and have been recognised for their "forward-thinking fearlessness to push pop music into new and daring areas".<ref>{{cite web|url=https://www.thefourohfive.com/music/review/pc-music-presents-pop-cosmos-scala-london-19-05-2016-146|title=PC Music presents: Pop Cosmos - Scala, London 19/05/2016}}</ref>
PC Music have produced a number of label focused showcases since their inception. After a brief showcase at SXSW in 2015, on 8 May 2015, PC Music launched a "multimedia reality network" called 'Pop Cube'. An event in conjunction with the network was created and became part of the [[Red Bull Music Academy]] Festival in New York, which quickly sold out.<ref>{{cite web|url=https://thump.vice.com/en_au/article/pc-musics-pop-cube-launch-was-a-bizarro-fun-house-of-branded-content|title=PC Music's Pop Cube Launch Was a Bizarro Fun House of Branded Content - Thump|access-date=3 November 2016|archive-date=15 May 2015|archive-url=https://web.archive.org/web/20150515093244/http://thump.vice.com/en_au/article/pc-musics-pop-cube-launch-was-a-bizarro-fun-house-of-branded-content|url-status=live}}</ref> In May 2016, PC Music presented 'Pop Cosmos' at the Scala in London, featuring Danny L Harle, Hannah Diamond, GFOTY, A. G. Cook, Felicita, [[Easyfun]] and Spinee.<ref>{{cite web|url=http://www.factmag.com/2016/03/24/pc-music-pop-cosmos-scala-danny-l-harle-hannah-diamond/|title=PC Music announces Pop Cosmos at London's Scala|date=24 March 2016|access-date=3 November 2016|archive-date=4 November 2016|archive-url=https://web.archive.org/web/20161104012301/http://www.factmag.com/2016/03/24/pc-music-pop-cosmos-scala-danny-l-harle-hannah-diamond/|url-status=live}}</ref> In July 2016 PC Music held a new one-off event called 'Pop City' at Create in Los Angeles. As well as scheduled performances from PC Music performers, the show featured guests, including [[Carly Rae Jepsen]], [[Charli XCX]], and QT.<ref>{{cite web|url=http://pitchfork.com/news/66971-watch-charli-xcx-and-carly-rae-jepsen-play-new-songs-at-pc-music-party/|title=Watch Charli XCX and Carly Rae Jepsen Play New Songs at PC Music Party - Pitchfork|website=[[Pitchfork (website)|Pitchfork]]|date=21 July 2016|access-date=3 November 2016|archive-date=4 November 2016|archive-url=https://web.archive.org/web/20161104014049/http://pitchfork.com/news/66971-watch-charli-xcx-and-carly-rae-jepsen-play-new-songs-at-pc-music-party/|url-status=live}}</ref> On the ''405'' webzine, PC Music’s live shows have been described as being surrounded by a care-less authentic aura and have been recognised for their "forward-thinking fearlessness to push pop music into new and daring areas".<ref>{{cite web|url=https://www.thefourohfive.com/music/review/pc-music-presents-pop-cosmos-scala-london-19-05-2016-146|title=PC Music presents: Pop Cosmos - Scala, London 19/05/2016|access-date=3 November 2016|archive-date=12 December 2018|archive-url=https://web.archive.org/web/20181212171533/https://www.thefourohfive.com/music/review/pc-music-presents-pop-cosmos-scala-london-19-05-2016-146|url-status=dead}}</ref>


==Artists==
==Artists==
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* [[Danny L Harle]]
* [[Danny L Harle]]
* [[EasyFun]]<ref name="diy-hunt" /><ref>{{cite news|first1=Sam|last1=Wolfson|access-date=2020-01-10|title=PC Music: the future of pop or 'contemptuous parody'?|url=https://www.theguardian.com/music/2015/may/02/pc-music-dance-music-collective|newspaper=The Guardian|date=2 May 2015|issn=0261-3077|via=www.theguardian.com}}</ref>
* [[EasyFun]]<ref name="diy-hunt" /><ref>{{cite news|first1=Sam|last1=Wolfson|access-date=2020-01-10|title=PC Music: the future of pop or 'contemptuous parody'?|url=https://www.theguardian.com/music/2015/may/02/pc-music-dance-music-collective|newspaper=The Guardian|date=2 May 2015|issn=0261-3077|via=www.theguardian.com}}</ref>
* [[Felicita (musician)|felicita]]<ref>{{cite web |url=http://www.spin.com/2016/05/felicita-heads-will-roll-i-will-devour-you-pc-music-new-song-stream |title=Hear New PC Music Signee Felicita Unspool on 'heads will roll / I will devour you' |date=16 May 2016 |website=Spin |access-date=18 May 2016}}</ref>
* [[Felicita (musician)|felicita]]<ref>{{cite web |url=http://www.spin.com/2016/05/felicita-heads-will-roll-i-will-devour-you-pc-music-new-song-stream |title=Hear New PC Music Signee Felicita Unspool on 'heads will roll / I will devour you' |date=16 May 2016 |website=Spin |access-date=18 May 2016 |archive-date=17 May 2016 |archive-url=https://web.archive.org/web/20160517103645/http://www.spin.com/2016/05/felicita-heads-will-roll-i-will-devour-you-pc-music-new-song-stream/ |url-status=live }}</ref>
* Finn Diesel<ref>{{cite web |url=http://schedule.sxsw.com/2015/events/event_OE03942 |title=Dailymotion presents Boiler Room and PC Music |date=15 March 2015 |website=South by Southwest |access-date=10 October 2016}}</ref>
* Finn Diesel<ref>{{cite web |url=http://schedule.sxsw.com/2015/events/event_OE03942 |title=Dailymotion presents Boiler Room and PC Music |date=15 March 2015 |website=South by Southwest |access-date=10 October 2016 |archive-date=11 October 2016 |archive-url=https://web.archive.org/web/20161011141942/http://schedule.sxsw.com/2015/events/event_OE03942 |url-status=live }}</ref>
* [[GFOTY]]
* [[GFOTY]]
* GRRL<ref name="disbandment"/>
* GRRL<ref name="disbandment"/>
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* Spinee
* Spinee
* [[Tommy Cash (rapper)|Tommy Cash]]
* [[Tommy Cash (rapper)|Tommy Cash]]
* umru<ref>{{cite web |url=https://www.youtube.com/playlist?list=PLt1djHoghA_btYPm89B35MTcB_ta9HPnn |title=umru - search result EP |date=23 November 2018 |website=YouTube |access-date=25 March 2022}}</ref><ref>{{cite web |url=https://www.youtube.com/playlist?list=PLt1djHoghA_YToIRzsM1XV1mVuBTT4I4H |title=umru - comfort noise EP |date=25 March 2022 |website=YouTube |access-date=25 March 2022}}</ref>
* umru<ref>{{cite web |url=https://www.youtube.com/playlist?list=PLt1djHoghA_btYPm89B35MTcB_ta9HPnn |title=umru - search result EP |date=23 November 2018 |website=YouTube |access-date=25 March 2022}}</ref><ref>{{cite web |url=https://www.youtube.com/playlist?list=PLt1djHoghA_YToIRzsM1XV1mVuBTT4I4H |title=umru - comfort noise EP |date=25 March 2022 |website=YouTube |access-date=25 March 2022 |archive-date=25 March 2022 |archive-url=https://web.archive.org/web/20220325195849/https://www.youtube.com/playlist?list=PLt1djHoghA_YToIRzsM1XV1mVuBTT4I4H |url-status=live }}</ref>
{{div col end}}
{{div col end}}


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* Dux Content (A. G. Cook & Danny L Harle)<ref name="pitchfork-sherburne"/>
* Dux Content (A. G. Cook & Danny L Harle)<ref name="pitchfork-sherburne"/>
* EasyFX (A. G. Cook & EasyFun)
* EasyFX (A. G. Cook & EasyFun)
* Guys Next Door (A. G. Cook & [[Oneohtrix Point Never]])<ref>{{Cite web|url=https://www.tinymixtapes.com/chocolate-grinder/listen-guys-next-door-behind-wall|title=♫ Listen: Guys Next Door (Oneohtrix Point Never + A. G. Cook?) - "Behind The Wall"|website=Tiny Mix Tapes}}</ref>
* Guys Next Door (A. G. Cook & [[Oneohtrix Point Never]])<ref>{{Cite web|url=https://www.tinymixtapes.com/chocolate-grinder/listen-guys-next-door-behind-wall|title=♫ Listen: Guys Next Door (Oneohtrix Point Never + A. G. Cook?) - "Behind The Wall"|website=Tiny Mix Tapes|access-date=15 May 2017|archive-date=13 May 2017|archive-url=https://web.archive.org/web/20170513073338/http://www.tinymixtapes.com/chocolate-grinder/listen-guys-next-door-behind-wall|url-status=live}}</ref>
* Life Sim (A. G. Cook)
* Life Sim (A. G. Cook)
* Lipgloss Twins (A. G. Cook & Felicita)<ref name="diy-hunt" />
* Lipgloss Twins (A. G. Cook & Felicita)<ref name="diy-hunt" />
* MC Boing (Danny L Harle & Lil Data)<ref>{{Cite web|url=https://www.tinymixtapes.com/chocolate-grinder/listen-mc-boing-dance-floor|title=♫ Listen: MC BOING - "Dance Floor"|website=Tiny Mix Tapes}}</ref>
* MC Boing (Danny L Harle & Lil Data)<ref>{{Cite web|url=https://www.tinymixtapes.com/chocolate-grinder/listen-mc-boing-dance-floor|title=♫ Listen: MC BOING - "Dance Floor"|website=Tiny Mix Tapes|access-date=15 May 2017|archive-date=13 May 2017|archive-url=https://web.archive.org/web/20170513111231/http://www.tinymixtapes.com/chocolate-grinder/listen-mc-boing-dance-floor|url-status=live}}</ref>
* Nu New Edition (A. G. Cook)
* Nu New Edition (A. G. Cook)
* Pobbles (A. G. Cook)
* Pobbles (A. G. Cook)
* Thy Slaughter (A. G. Cook & EasyFun)<ref>{{cite web |url=http://pitchfork.com/reviews/tracks/17079-thy-slaughter-bronze/ |title=Thy Slaughter: 'Bronze' |last=Cos |first=Jamieson |date=4 September 2014 |publisher=[[Pitchfork Media]] |access-date=28 November 2015}}</ref>
* Thy Slaughter (A. G. Cook & EasyFun)<ref>{{cite web |url=http://pitchfork.com/reviews/tracks/17079-thy-slaughter-bronze/ |title=Thy Slaughter: 'Bronze' |last=Cos |first=Jamieson |date=4 September 2014 |publisher=[[Pitchfork Media]] |access-date=28 November 2015 |archive-date=8 December 2015 |archive-url=https://web.archive.org/web/20151208063423/http://pitchfork.com/reviews/tracks/17079-thy-slaughter-bronze/ |url-status=live }}</ref>
* U.R.S.U.L.A. (speculated to be A. G. Cook & Spinee)<ref>{{cite web |url=https://www.youtube.com/watch?v=QXDEfiw7Lsg |title=U.R.S.U.L.A. ∞ MYTHOMALIA MIX |date=18 May 2017 |website=Dummy |access-date=23 May 2017}}</ref>
* U.R.S.U.L.A. (speculated to be A. G. Cook & Spinee)<ref>{{cite web |url=https://www.youtube.com/watch?v=QXDEfiw7Lsg |title=U.R.S.U.L.A. ∞ MYTHOMALIA MIX |date=18 May 2017 |website=Dummy |access-date=23 May 2017 |archive-date=19 May 2017 |archive-url=https://web.archive.org/web/20170519004401/https://www.youtube.com/watch?v=QXDEfiw7Lsg&gl=US&hl=en |url-status=live }}</ref>
{{div col end}}
{{div col end}}


Line 125: Line 125:
* [[Caroline Polachek]]
* [[Caroline Polachek]]
* [[Cecile Believe]]
* [[Cecile Believe]]
* [[Charli XCX]]<ref>{{Cite web|url=https://www.stereogum.com/1932229/charli-xcx-ily2-danny-l-harle-euphoria-edit/music/|title=Charli XCX – "ILY2 (Danny L Harle Euphoria Edit)"|date=28 March 2017}}</ref><ref>{{Cite web|url=https://pitchfork.com/news/ag-cook-and-charli-xcx-share-new-xcxoplex-remix-watch-the-video/|title=A. G. Cook and Charli XCX Share New "Xcxoplex" Remix: Watch the Video"|website=[[Pitchfork (website)|Pitchfork]] |date=14 May 2021}}</ref>
* [[Charli XCX]]<ref>{{Cite web|url=https://www.stereogum.com/1932229/charli-xcx-ily2-danny-l-harle-euphoria-edit/music/|title=Charli XCX – "ILY2 (Danny L Harle Euphoria Edit)"|date=28 March 2017|access-date=21 December 2017|archive-date=22 December 2017|archive-url=https://web.archive.org/web/20171222110610/https://www.stereogum.com/1932229/charli-xcx-ily2-danny-l-harle-euphoria-edit/music/|url-status=live}}</ref><ref>{{Cite web|url=https://pitchfork.com/news/ag-cook-and-charli-xcx-share-new-xcxoplex-remix-watch-the-video/|title=A. G. Cook and Charli XCX Share New "Xcxoplex" Remix: Watch the Video"|website=[[Pitchfork (website)|Pitchfork]]|date=14 May 2021|access-date=14 May 2021|archive-date=14 May 2021|archive-url=https://web.archive.org/web/20210514142026/https://pitchfork.com/news/ag-cook-and-charli-xcx-share-new-xcxoplex-remix-watch-the-video/|url-status=live}}</ref>
* Chloe Sachikonye
* Chloe Sachikonye
* [[Clairo]]
* [[Clairo]]
Line 338: Line 338:
! scope="row"| ''Month of Mayhem''
! scope="row"| ''Month of Mayhem''
|
|
*Released: 28 July 2018<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/month-of-mayhem|title=Month of Mayhem by PC Music|website=Bandcamp|access-date=2 April 2021}}</ref>
*Released: 28 July 2018<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/month-of-mayhem|title=Month of Mayhem by PC Music|website=Bandcamp|access-date=2 April 2021|archive-date=16 March 2021|archive-url=https://web.archive.org/web/20210316150626/https://pcmusic.bandcamp.com/album/month-of-mayhem|url-status=live}}</ref>
*Format: Digital download, streaming, LP
*Format: Digital download, streaming, LP
*Featured artists: Danny L Harle, A. G. Cook, [[Morrie (musician)|Morrie]], GFOTY, Spinee, Easyfun, Lil Data, Pobbles, [[Daniel Lopatin]], tonight.burns.red
*Featured artists: Danny L Harle, A. G. Cook, [[Morrie (musician)|Morrie]], GFOTY, Spinee, Easyfun, Lil Data, Pobbles, [[Daniel Lopatin]], tonight.burns.red
Line 344: Line 344:
! scope="row"| ''Appleville (Golden Ticket)''
! scope="row"| ''Appleville (Golden Ticket)''
|
|
*Released: 22 September 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/appleville-golden-ticket|title=Appleville (Golden Ticket) by PC Music|website=Bandcamp|access-date=6 July 2023}}</ref>
*Released: 22 September 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/appleville-golden-ticket|title=Appleville (Golden Ticket) by PC Music|website=Bandcamp|access-date=6 July 2023|archive-date=22 April 2023|archive-url=https://web.archive.org/web/20230422104534/https://pcmusic.bandcamp.com/album/appleville-golden-ticket|url-status=live}}</ref>
*Format: Digital download, streaming
*Format: Digital download, streaming
*Featured artists: A. G. Cook, [[Caroline Polachek]], Hannah Diamond, [[Dorian Electra]], Count Baldor, Astra King, [[Kero Kero Bonito]], [[Planet 1999]], Cali Cartier, Baseck, Quiet Local, Ö, Apple Guild Choir, The Grateful Zedd, Mintoaur Jr., Me & U2, Harmain, Behind Philip Glass, Iggy Hyperpop, AC/PC, Soundloud, Vroom Halen, Appleback, Thy Moser, Half-Björc
*Featured artists: A. G. Cook, [[Caroline Polachek]], Hannah Diamond, [[Dorian Electra]], Count Baldor, Astra King, [[Kero Kero Bonito]], [[Planet 1999]], Cali Cartier, Baseck, Quiet Local, Ö, Apple Guild Choir, The Grateful Zedd, Mintoaur Jr., Me & U2, Harmain, Behind Philip Glass, Iggy Hyperpop, AC/PC, Soundloud, Vroom Halen, Appleback, Thy Moser, Half-Björc
Line 350: Line 350:
! scope="row"| ''Pop Crypt (Skeleton Key)''
! scope="row"| ''Pop Crypt (Skeleton Key)''
|
|
*Released: 1 November 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-crypt-skeleton-key|title=Pop Crypt (Skeleton Key) by PC Music|website=Bandcamp|access-date=2 April 2021}}</ref>
*Released: 1 November 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-crypt-skeleton-key|title=Pop Crypt (Skeleton Key) by PC Music|website=Bandcamp|access-date=2 April 2021|archive-date=16 April 2021|archive-url=https://web.archive.org/web/20210416072413/https://pcmusic.bandcamp.com/album/pop-crypt-skeleton-key|url-status=live}}</ref>
*Format: Digital download, streaming
*Format: Digital download, streaming
*Featured artists: [[Alice Longyu Gao]], A. G. Cook, [[Cecile Believe]], caro♡, Umru, Fraxiom, Shigecki, Himera, Riley the Musician, William Crooks, Standard Operating Procedure, DJ Fuck, Qualiatik
*Featured artists: [[Alice Longyu Gao]], A. G. Cook, [[Cecile Believe]], caro♡, Umru, Fraxiom, Shigecki, Himera, Riley the Musician, William Crooks, Standard Operating Procedure, DJ Fuck, Qualiatik
Line 356: Line 356:
! scope="row"| ''Pop Caroler's Songbook''
! scope="row"| ''Pop Caroler's Songbook''
|
|
*Released: 19 December 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-caroler-s-songbook|title=Pop Caroler's Songbook by PC Music|website=Bandcamp|access-date=2 April 2021}}</ref>
*Released: 19 December 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-caroler-s-songbook|title=Pop Caroler's Songbook by PC Music|website=Bandcamp|access-date=2 April 2021|archive-date=15 April 2021|archive-url=https://web.archive.org/web/20210415131317/https://pcmusic.bandcamp.com/album/pop-caroler-s-songbook|url-status=live}}</ref>
*Format: Digital download, streaming
*Format: Digital download, streaming
*Featured artists: Caroline Polachek, Hannah Diamond, A. G. Cook, Planet 1999, [[Alaska Reid]], Holly Waxwing, Astra King, [[Kero Kero Bonito|Kane West]], Lewis Grant, Golin, Samuelspaniel, Umru, [[Silver Sphere]], [[Ericdoa]], Fraxiom, Jonny Gorgeous, Six Impala, Himera, Petal Supply, [[Gupi]], [[Banoffee]], Kelora, Cali Cartier, Baby Izo, Glitch Gum, Alice Longyu Gao, Folie, Caroline Lucent, [[Kai Whiston]]
*Featured artists: Caroline Polachek, Hannah Diamond, A. G. Cook, Planet 1999, [[Alaska Reid]], Holly Waxwing, Astra King, [[Kero Kero Bonito|Kane West]], Lewis Grant, Golin, Samuelspaniel, Umru, [[Silver Sphere]], [[Ericdoa]], Fraxiom, Jonny Gorgeous, Six Impala, Himera, Petal Supply, [[Gupi]], [[Banoffee]], Kelora, Cali Cartier, Baby Izo, Glitch Gum, Alice Longyu Gao, Folie, Caroline Lucent, [[Kai Whiston]]
Line 368: Line 368:
! scope="row"| ''Away From Keyboard [file not found]''
! scope="row"| ''Away From Keyboard [file not found]''
|
|
*Released: 11 December 2022<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/away-from-keyboard-file-not-found|title=Away From Keyboard (file not found)|website=Bandcamp|access-date=6 December 2022}}</ref>
*Released: 11 December 2022<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/away-from-keyboard-file-not-found|title=Away From Keyboard (file not found)|website=Bandcamp|access-date=6 December 2022|archive-date=5 December 2022|archive-url=https://web.archive.org/web/20221205222705/https://pcmusic.bandcamp.com/album/away-from-keyboard-file-not-found|url-status=live}}</ref>
*Format: Digital download, streaming
*Format: Digital download, streaming
*Featured artists: Ö, Regina Demina, caro♡, Lecx Stacy, [[Alex Somers]], Baseck, AO, Bopples, Kai Whiston, A. G. Cook
*Featured artists: Ö, Regina Demina, caro♡, Lecx Stacy, [[Alex Somers]], Baseck, AO, Bopples, Kai Whiston, A. G. Cook
Line 381: Line 381:
! scope="row"| ''Pop Carol (Free Present with RSVP)''
! scope="row"| ''Pop Carol (Free Present with RSVP)''
|
|
*Released: 9 December 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-carol-free-present-with-rsvp|title=Pop Carol (Free Present)|website=Bandcamp|access-date=10 December 2022}}</ref>
*Released: 9 December 2020<ref>{{cite web|url=https://pcmusic.bandcamp.com/album/pop-carol-free-present-with-rsvp|title=Pop Carol (Free Present)|website=Bandcamp|access-date=10 December 2022|archive-date=10 December 2022|archive-url=https://web.archive.org/web/20221210221122/https://pcmusic.bandcamp.com/album/pop-carol-free-present-with-rsvp|url-status=live}}</ref>
*Format: Digital download, streaming
*Format: Digital download, streaming
*Featured artists: A. G. Cook, Kai Whiston
*Featured artists: A. G. Cook, Kai Whiston

Revision as of 13:45, 16 June 2024

PC Music
FoundedJune 25, 2013
FounderA. G. Cook
Genre
Country of originUnited Kingdom
LocationLondon
Official websitepcmusic.info

PC Music is a record label and art collective based in London and run by producer A. G. Cook.[1] It was founded in 2013, uploading its first releases to SoundCloud that year.[2] Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, EASYFUN, Namasenda, and Planet 1999. The label's releases have been showcased on the compilations PC Music Volume 1 (2015), Volume 2 (2016), and Volume 3 (2022). Following a decade-long run, since 2024 the label is now only dedicated to archival projects and special reissues.[3]

The label is known for its surreal or exaggerated take on pop music tropes from the 1990s and 2000s,[4] often featuring pitch-shifted, feminine vocals and bright, synthetic textures.[5] PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding.[5] Its artists often present devised personas inspired by cyberculture.[6] The label has inspired both praise and criticism from journalists, and has been called "polarizing".[7]

Background

The label functions as a collective in which acts frequently collaborate with each other.[1] Many of the acts are aliases, obscuring the identities and number of artists on the label.[8] Early on, the label kept tight control over its branding and limited its interaction with journalists,[9] and as its profile grew, Cook declined to engage with press, described as a sort of Berry Gordy figure within the group.[10] Vice magazine said that PC Music's acts are best understood not as living people but as "meticulously planned and considered long-running art pieces…living installations who put out music."[11] Cook mentioned preference for "recording people who don't normally make music and treating them as if they're a major label artist."[12] Rather than engaging in extended promotional campaigns, the label continually announces new acts.[1] Each develops a persona that is conveyed through Internet slang and cartoon imagery.[6]

History

Cook had previously worked on Gamsonite, a "pseudo-label" and blog collecting his early collaborations, among other projects while studying music at Goldsmiths, University of London.[13] He founded PC Music in August 2013, as a way of embracing an A&R role.[12] Within a year the label had published 40 songs on SoundCloud where, as of September 2014, some of its songs had accumulated over 100,000 listens.[2][6] It had not released a physical single,[2] and its first paid download did not come until the November 2014 release of Hannah Diamond's "Every Night".[14] QT's "Hey QT" single was also released in 2014, on XL Recordings, with production from Cook and PC Music-affiliate Sophie.[15]

In March 2014, the label made their live debut in the United States when Cook, Sophie and QT performed at Hype Machine's Hype Hotel during South by Southwest.[16] The following year, in March 2015, several members of the collective appeared at a label showcase at South by Southwest.[17] Cook described it as a "rebirth moment" for the group, moving toward functioning as a real record label.[18] Shortly after, they released their first official compilation album, titled PC Music Volume 1.[19] On 8 May 2015, PC Music artists performed at BRIC House in Brooklyn, New York as part of the Red Bull Music Academy Festival, to premiere Pop Cube, "a multimedia reality network".[20]

Promotional artwork for Kane West's Western Beats EP. The use of Comic Sans alludes to the typography of early web sites.[21]

On 21 October 2015, the label announced on Facebook a partnership with major record label Columbia Records. The first release through this partnership was an EP from Danny L Harle.[22] In December 2015 PC Music released the single "Only You", a collaboration between A. G. Cook and the Chinese pop star Chris Lee, with a music video directed by Kinga Burza.[23]

On 18 November 2016, PC Music released PC Music Volume 2, a compilation featuring most of the label's roster. A review in The Guardian praised it for being "more beautiful and progressive than ever before" and proof that "Cook and his gang are the cleverest, most thoughtful people in British pop".[24]

On 16 February 2018, PC Music released a limited dual-vinyl compilation of both PC Music Volumes 1 and 2[25] and in December 2018, PC Music announced new vinyl and CD reissues of PC Music Volumes 1 and 2, as well as the first physical release of the label's Month of Mayhem compilation.[26]

On 25 June 2023, the label's 10th anniversary, PC Music announced that 2023 would be the label's final year of new releases, and from 2024, the label would be dedicated to archival projects and special reissues. Coinciding this announcement was the release of a mixtape featuring the work of many PC Music artists.[27]

PC Music's final new release was Thy Slaughter's debut album Soft Rock, released December 1, 2023.[28] The album featured appearances from Alaska Reid, Caroline Polachek, Ellie Rowsell, and Charli XCX, as well as additional songwriting from Alma, Patrik Berger, Noonie Bao, and Sophie.[29]

Sound and influences

The label has released music with a consistent sound that Clive Martin, writing for Vice, described as "A playful composite of disregarded sounds and genres".[1] Lanre Bakare, writing for The Guardian, identified the music's elements as "the huge synth blasts favoured by Eurodance chart-botherers such as Cascada, grime's sub-bass, and happy hardcore's high-pitched vocal range".[9] The styles and influences of music incorporated include bubblegum dance, Balearic trance, wonky and electro house. Cook cites Korean & Japanese pop music and gyaru culture, as well as the production work of Max Martin and Jimmy Jam and Terry Lewis.[12] His production involves layering discordant sounds on top of each other to produce chaotic mixes,[12] similar to the techniques used in black MIDI music.[8] Abrupt shifts in timbre and rhythm are used to create multiple perspectives of a personality.[30] Cook also indirectly cites American musician Conlon Nancarrow as a source of inspiration in the PC Music Pop Cube Trailer 1.[31]

A promotional website for Sup by Lil Data, which incorporates influences of net art.

PC Music's songwriting often deals with consumerism as a theme. In their take on haul videos,[32] Lipgloss Twins include references to fashion and makeup brands.[33] Vocals on the label's mix for DIS Magazine reflect various forms of marketing: producer ID tags, film trailers, and product placement for a sponsor.[8][33] The label brings in inexperienced singers to record its songs.[13] It thoroughly processes the vocals, shifting the pitch upward or chopping it to use as a rhythmic element.[12][8] These distortions create a post-ironic representation of consumerism, money, and sex.[34]

PC Music's aesthetic combines elements of cuteness, camp, and kawaii,[1][9][33] though often, as music critic Maurice Marion points out for Rare Candy, with a sinister, Lynchian undertone achieved by dissonant inversions and caustic harmonization.[35] Critics likened the label to Ryan Trecartin in its irregular pacing and valley girl slang.[36] In a piece for Vice, Ryan Bassil suggested that PC Music's style allows for a more candid expression of emotions.[6]

PC Music has been described as less "macho" take on the "house revival",[9] bringing "playfulness and femininity"[1] to dance music subculture. The availability of music software has allowed for the spread of high-production dance music by independent musicians, particularly on SoundCloud. PC Music often exaggerates the homogenised, high-fidelity aesthetics of these songs.[36] Vogue deputy editor Alex Frank commented that the overt manipulation of cultural references showcased a cynical sense of humour, creating an insular approach to making dance music during a period of house revival.[37]

In the late 2010s, the term "hyperpop" began to be used as a microgenre referring to music associated with the PC Music label and the artists it influenced.[38]

Reception

As PC Music became more prominent in 2014, the reaction to it was often described as "divisive".[9][11] Joe Moynihan, writing in Fact, remarked that "PC Music have, in just over a year, released some of the most compelling pop music in recent memory." Some critics have found its high-tempo trance sound artless or aggravating.[8]

PC Music received accolades in several 2014 year-end summaries. Dazed included A. G. Cook at number 12 in their "Dazed 100";[39] Fact named PC Music the best label of 2014;[40] The Huffington Post included PC Music at number 3 in their "Underrated Albums - 2014";[41] Resident Advisor included PC Music at number 4 in their "Top Labels of The Year" in 2014;[42] and Tiny Mix Tapes included it in their "Favorite 15 Labels of 2014".[43] Spin magazine named PC Music its "Trend of the Year" for 2014.[44] In 2021, The Forty-Five named several PC Music artists – including A.G. Cook, umru and Hannah Diamond – in their list of the best hyperpop songs of all time.[45]

Live shows

PC Music have produced a number of label focused showcases since their inception. After a brief showcase at SXSW in 2015, on 8 May 2015, PC Music launched a "multimedia reality network" called 'Pop Cube'. An event in conjunction with the network was created and became part of the Red Bull Music Academy Festival in New York, which quickly sold out.[46] In May 2016, PC Music presented 'Pop Cosmos' at the Scala in London, featuring Danny L Harle, Hannah Diamond, GFOTY, A. G. Cook, Felicita, Easyfun and Spinee.[47] In July 2016 PC Music held a new one-off event called 'Pop City' at Create in Los Angeles. As well as scheduled performances from PC Music performers, the show featured guests, including Carly Rae Jepsen, Charli XCX, and QT.[48] On the 405 webzine, PC Music’s live shows have been described as being surrounded by a care-less authentic aura and have been recognised for their "forward-thinking fearlessness to push pop music into new and daring areas".[49]

Artists

Artists previously signed to the label

Artists with only one solo release on the label

Group projects and alternative aliases on the label

  • AFK (Ö & A. G. Cook)
  • Bopples (A. G. Cook & Kai Whiston)
  • Danny Sunshine (Danny L Harle)
  • DJ LIFELINE (A. G. Cook)
  • DJ Warlord (A. G. Cook)[8]
  • Dux Content (A. G. Cook & Danny L Harle)[8]
  • EasyFX (A. G. Cook & EasyFun)
  • Guys Next Door (A. G. Cook & Oneohtrix Point Never)[55]
  • Life Sim (A. G. Cook)
  • Lipgloss Twins (A. G. Cook & Felicita)[13]
  • MC Boing (Danny L Harle & Lil Data)[56]
  • Nu New Edition (A. G. Cook)
  • Pobbles (A. G. Cook)
  • Thy Slaughter (A. G. Cook & EasyFun)[57]
  • U.R.S.U.L.A. (speculated to be A. G. Cook & Spinee)[58]

Vocalists and other featured artists on the label

Artists with at least one remixed release by an artist on the label

Timeline

Discography

Compilation albums

List of compilation albums, with other relevant details
Title Album details
PC Music Volume 1
PC Music Volume 2
  • Released: 18 November 2016
  • Format: Digital download, streaming
  • Featured artists: Hannah Diamond, Danny L Harle, A. G. Cook, Easyfun, GFOTY, Felicita, Li Yuchun
PC Music Volumes 1 & 2
  • Released: 18 February 2018
  • Format: LP, CD
  • Featured artists: A. G. Cook, Hannah Diamond, GFOTY, Danny L Harle, Easyfun, Felicita, Li Yuchun
Month of Mayhem
  • Released: 28 July 2018[61]
  • Format: Digital download, streaming, LP
  • Featured artists: Danny L Harle, A. G. Cook, Morrie, GFOTY, Spinee, Easyfun, Lil Data, Pobbles, Daniel Lopatin, tonight.burns.red
Appleville (Golden Ticket)
  • Released: 22 September 2020[62]
  • Format: Digital download, streaming
  • Featured artists: A. G. Cook, Caroline Polachek, Hannah Diamond, Dorian Electra, Count Baldor, Astra King, Kero Kero Bonito, Planet 1999, Cali Cartier, Baseck, Quiet Local, Ö, Apple Guild Choir, The Grateful Zedd, Mintoaur Jr., Me & U2, Harmain, Behind Philip Glass, Iggy Hyperpop, AC/PC, Soundloud, Vroom Halen, Appleback, Thy Moser, Half-Björc
Pop Crypt (Skeleton Key)
  • Released: 1 November 2020[63]
  • Format: Digital download, streaming
  • Featured artists: Alice Longyu Gao, A. G. Cook, Cecile Believe, caro♡, Umru, Fraxiom, Shigecki, Himera, Riley the Musician, William Crooks, Standard Operating Procedure, DJ Fuck, Qualiatik
Pop Caroler's Songbook
  • Released: 19 December 2020[64]
  • Format: Digital download, streaming
  • Featured artists: Caroline Polachek, Hannah Diamond, A. G. Cook, Planet 1999, Alaska Reid, Holly Waxwing, Astra King, Kane West, Lewis Grant, Golin, Samuelspaniel, Umru, Silver Sphere, Ericdoa, Fraxiom, Jonny Gorgeous, Six Impala, Himera, Petal Supply, Gupi, Banoffee, Kelora, Cali Cartier, Baby Izo, Glitch Gum, Alice Longyu Gao, Folie, Caroline Lucent, Kai Whiston
PC Music Volume 3
Away From Keyboard [file not found]
  • Released: 11 December 2022[65]
  • Format: Digital download, streaming
  • Featured artists: Ö, Regina Demina, caro♡, Lecx Stacy, Alex Somers, Baseck, AO, Bopples, Kai Whiston, A. G. Cook

Extended plays

List of compilation extended plays, with other relevant details
Title Album details
Pop Carol (Free Present with RSVP)
  • Released: 9 December 2020[66]
  • Format: Digital download, streaming
  • Featured artists: A. G. Cook, Kai Whiston

References

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  2. ^ a b c Jones, Charlie Robin (11 September 2014). "PC Music's digital dreams". Dazed. 4: 178–183. Archived from the original on 12 October 2014. Retrieved 12 October 2014.
  3. ^ "PC Music to Cease Releasing New Music After 2023, Pivot to Archival Projects". Pitchfork. 25 June 2023. Archived from the original on 26 June 2023. Retrieved 6 January 2024.
  4. ^ Cliff, Aimee (2014). "Dazed 100". Dazed. Archived from the original on 16 January 2015. Retrieved 5 February 2015.
  5. ^ a b Geffen, Sasha (30 March 2015). "PC Music's Inverted Consumerism". Pitchfork Media. Archived from the original on 22 April 2016. Retrieved 1 May 2016.
  6. ^ a b c d Bassil, Ryan (23 May 2014). "Trying to Make Sense of Hannah Diamond and Post-Ringtone Music". Vice. Archived from the original on 25 May 2016. Retrieved 15 September 2014.
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  63. ^ "Pop Crypt (Skeleton Key) by PC Music". Bandcamp. Archived from the original on 16 April 2021. Retrieved 2 April 2021.
  64. ^ "Pop Caroler's Songbook by PC Music". Bandcamp. Archived from the original on 15 April 2021. Retrieved 2 April 2021.
  65. ^ "Away From Keyboard (file not found)". Bandcamp. Archived from the original on 5 December 2022. Retrieved 6 December 2022.
  66. ^ "Pop Carol (Free Present)". Bandcamp. Archived from the original on 10 December 2022. Retrieved 10 December 2022.