Maltesers: Difference between revisions
m rm WP:REFSPAM |
|||
| Line 29: | Line 29: | ||
The current Maltesers' slogan is "''The lighter way to enjoy chocolate''" - earlier slogans have included "''The sweet with the less-fattening centre''", "''No ordinary chocolate''" and "''Nothing pleases like Maltesers''". The Australian version also contains the line: "''Made in Australia... ...exported to the world.''" In the 1930s, advertisements claimed that the Maltesers honeycomb center is seven times less fattening than ordinary chocolate centers, this made marketers claim it was beneficial for weight loss{{Fact|date=May 2008}}. |
The current Maltesers' slogan is "''The lighter way to enjoy chocolate''" - earlier slogans have included "''The sweet with the less-fattening centre''", "''No ordinary chocolate''" and "''Nothing pleases like Maltesers''". The Australian version also contains the line: "''Made in Australia... ...exported to the world.''" In the 1930s, advertisements claimed that the Maltesers honeycomb center is seven times less fattening than ordinary chocolate centers, this made marketers claim it was beneficial for weight loss{{Fact|date=May 2008}}. |
||
== In popular culture == |
|||
{{In popular culture|date=September 2010}} |
|||
In 2009, New Zealander Alastair Galpin of WorldRecordChase.com set a new Guinness World Record for "Furthest distance to blow a Malteser with a straw". The event took place at a train station and Alastair blew the malteser an amazing 11 metres 29.5cm. Details of this record appear on WorldRecordChase.com.<ref>[http://www.worldrecordchase.com/records-stories/furthest-distance-blow-malteser2009.html WorldRecordChase.com - Furthest distance to blow a Malteser with a straw]</ref> |
|||
==Similar products== |
==Similar products== |
||
Revision as of 09:19, 7 September 2010
 |
| File:EuropeanMaltersWrapping.jpg | |
 | |
| Product type | Confectionery |
|---|---|
| Owner | Mars, Incorporated |
| Introduced | 1936 |
| Markets | United Kingdom, Portugal, Ireland, Canada, and Australia. |
Maltesers are a confectionery product manufactured by Mars, Incorporated.
Product
Maltesers consist of a roughly spherical malt honeycomb centre, surrounded by milk chocolate. They are most popular in the UK, Australia, Ireland, Canada, and Portugal.[citation needed] Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium sized "teasers" in celebrations boxes. Maltesers are also one of the types of sweet included in Mars's Revels assortment.
The ingredients are milk chocolate 75% (made of sugar, milk solids, cocoa butter, cocoa, emulsifier (soy lecithin), and flavourings); wheat glucose syrup; barley malt extract; milk solids; partially hydrogenated vegetable fat; sugar; wheat gluten; pectin; and salt.
Per 100 g serving, Maltesers contain Energy - 505 kcal; protein - 7.9 g; fat - 24.7 g (total), 14.5 g (saturated); carbohydrate - 62.8 g, 53.8 g (sugars); and sodium - 90 mg.[1]
The current name is a portmanteau of the words "malt" (one of the main ingredients) and "teasers". Despite the similarity in the name, Maltesers are not named after the European country of Malta or its people, the Maltese.
History
Maltesers were created by Forrest Mars, Sr. in 1936, and originally known as "Energy Balls". [citation needed]
The current Maltesers' slogan is "The lighter way to enjoy chocolate" - earlier slogans have included "The sweet with the less-fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". The Australian version also contains the line: "Made in Australia... ...exported to the world." In the 1930s, advertisements claimed that the Maltesers honeycomb center is seven times less fattening than ordinary chocolate centers, this made marketers claim it was beneficial for weight loss[citation needed].
In popular culture
 |
In 2009, New Zealander Alastair Galpin of WorldRecordChase.com set a new Guinness World Record for "Furthest distance to blow a Malteser with a straw". The event took place at a train station and Alastair blew the malteser an amazing 11 metres 29.5cm. Details of this record appear on WorldRecordChase.com.[2]
Similar products
- Whoppers, chocolate-coated malted milk balls produced by The Hershey Company in the United States.
- "Mighty Malts", malted milk balls manufactured by Necco.
- "White Maltesers" Maltesers made with a white chocolate coating.
References
External links
- Official Maltesers web site
- Some theories about how Maltesers are made (humorous)
- Maltesers cupcakes
| Mars family |  | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands |
| ||||||||||||||
| Pet care |
| ||||||||||||||