Press kit: Difference between revisions
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==Common components== |
==Common components== |
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*Backgrounder with historical information on the company or individual |
*Backgrounder with historical information on the company or individual. |
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*Fact sheet listing specific features, statistics, or benefits |
*Fact sheet listing specific features, statistics, or benefits. |
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*Biographies of key executives, individuals, artists, etc. |
*Biographies of key executives, individuals, artists, etc. |
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*Past press coverage |
*Past press coverage |
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Revision as of 21:09, 4 May 2012
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An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf. Gray's template is considered the standard bearer, regardless of industry or medium.
Uses
Press kits are commonly used for:
- Product launches
- New company launch
- Mergers and acquisitions
- News conferences
- Large events / Industry trade shows
Common components
- Backgrounder with historical information on the company or individual.
- Fact sheet listing specific features, statistics, or benefits.
- Biographies of key executives, individuals, artists, etc.
- Past press coverage
- Photos or other images (high resolution) of key executives, logos, products, etc.
- A press release detailing the current news the media kit is sent in reference to
- Media contact information (usually of a public relations department or spokesperson)
- A CD, DVD, software title, video, etc. as appropriate for the sender of the release
- Collateral advertising material, such as: postcard, flier, newspaper ad, etc.
Band press kits
Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:[citation needed]
- Band biography / History of the band
- CD
- Color photos (many corporate photos are done in black and white for newspaper print purposes)
- Contact information for the band's label, manager, publicist, or other representative
- Discography (all previous albums released by the band)
- Equipment list (if the kit is being sent to live music venue)